Consumer’s Perception and Buying Behavior of Health Insurance Policies in pune

1. Dr. D. Y. Patil Unitech Society’s
Dr. D. Y. Patil Institute of Management and Research, Pimpri
Summer Internship Project Title
Study of perception of investor in insurance policies in TLS Life
Insurance
Under the Guidance of
Prof. Vishakha hinge
Submitted by
Vinayak Y Chavan
Date – 3/12/2022

2. Research Project Title
Study of perception of investor in insurance policies in TLS Life Insurance

3. Objectives of the Study
1. To study About the investors perception Regarding insurance services.
2. To measure the satisfaction levels of the investors towards to the services provides by the
company.
3. To identify the factors of consumer perception towards investment in life insurance policies.
4. To study the need, believe and expectations of the customer from a life insurance.
5. To focus and improve The investment pattern on investor.

4. Scope of the Study
This study focus on what actually people think about investments And how aware they are about
the Life insurance,
This study will be done With questionnaire and some internet data as Survey and reference.
This Study shall have People who are from sangli and are closely connected.
Mainly this research is all about Knowing the perception, awareness and requirements of the
people investing in Life insurance.

5. Research Methodology
Points Details
Type of Research Design Exploratory Research and Descriptive Research
Nature of Research Quantitative
Type of Data Primary + secondary
Sources of data collection Primary (Questionnaire, interview)
secondary(Article, research paper, website etc. )
Sampling Method Simple random sampling
Sample size 25
Tools used for Data Analysis Graphical and Percentage Method

6. Plan of Data Analysis
1. Collect data
2. Screen data
3. Analyse data
4. Finalize data
5. Follow up