Improving customer engagement and payments for media providers

1. Surash Patel
General Manager, Europe

2. All this technology
is making us
an;social….

3. All this technology
is making us
an;social….

4. Print
Digital
Mobile

5. Mobile Era
7 2 8 9 1 2 2 5 8 4
Current World Popula;on
, , ,

6. Mobile Era
7 3 5 2 0 1 1 6 0 47 4, , ,
Mobile Connec;ons

7. iPhone 6 launch weekend: Apple sold
~25x more CPU transistors than were in
all the PCs on Earth in 1995.
Everyone gets a pocket supercomputer.
Source:
Apple,
Intel,
a16z

8. How Important is Mobile?
On average it
takes a person
26 hours to
report a lost
wallet
Source: Unisys
On average it
takes a person
68 minutes to
report a lost
phone
Source: Unisys

9. The mobile era presents new
Opportuni;es
Challenges
&
7

10. Mobile
in
Publishing

11. Smartphone News Use 2012-­‐2015
Source: Reuters

12. The Bad News
NEWS
Kim
DUMPED
while
7
months
pregnant!

13. The Bad News
Ad Revenue
Content
User Experience
Ad-­‐Blockers
Perceived as free
19%
$30 Billion
Source:
PEW

14. The Good News
NEWS
LEICESTER
CITY
WIN
PREMIER
LEAGUE

15. Ad Revenue
Content
User Experience
Quality is
valued
Any;me/Anywhere
$1.4Bn
80% Revenue
The Good News
Mobile traffic is
exploding
3
hours
daily
digital
media
consumpNon…
Sources:
Facebook,
PwC

16. Digital
Devices
for
Accessing
News
(2015)
UK
US
+9
+8
+13
+2
Source: Reuters

17. Payment
for
Online
News
by
Country
(2015)
Source: Reuters

18. Mobile
Payments

19. What
do
your
users
want?
Subscrip;on ONLY
Subscrip;on +
Pay-­‐As-­‐You-­‐Go

20. FricNon
is
your
enemy
.
.
.

21. Convenience & immediacy is the main
reason behind consumer interest in mobile payments
210% predicted growth in the total value of
mobile payment transac;ons in 2016
Source:
emarketer
Mobile
Billing
Driven by rising smartphone adop;on and new entrants

22. Mobile
Billing
Subscrip;on ONLY
Subscrip;on +
Pay-­‐As-­‐You-­‐Go
4x
Higher conversion rates
than debit/credit card
Source: OnePoll

23. UK
Digital
Content
Spend
2015
(£4.7bn)
Source: Juniper Research

24. Revenues
from
UK
Carrier
Billed
Content
(£M)
2015-­‐2020
Source: PhoinePayPlus
We an;cipate
par;cularly strong
growth revenue derived
from e-­‐books and
magazines
£1,600
£1,200
£800
£400
Source: Juniper Research

25. User
Journeys

26. £
SMS
Mobile
Website
Product
Packages
Payment
Page
Payment
ConfirmaNon
Mobile
Receipt
SMS
+
link
Print
(Text-­‐in)
Desktop
Payment

29. Coupons
SMS
Mobile
Receipt
+
Coupon
offer
Mobile
Coupon
NEWS

30. Top
Brands,
Agencies,
and
Vendors
Choose
mGage
Retail
Finance
Telecoms
Media

31. Thank You
800 + Brands
SMS
3,600,000
per
hour
Push
1,800,000
per
hour
15 Years (Mobile) Experience
40 Billion Interactions Per Year
L1 Direct Connections
Surash Patel l General Manager, Europe l sp@mGage.com