16. 1. Identify need & survey
( analyze user needs)
ASK
What is the
problem?
What have others
done?
What are the
constraints?
Who are the users?
What are their specific needs ?
Specific preferences? An example of a designers
output
17. or Defining - design problem
Environmental impact
• Exploitation of workers and
social responsibility
• Exploitation of animals and
animal testing
• Energy efficiency
• Use of renewable energy
• Material reutilization and use
of recycled components
• Antimicrobial effectiveness
• Recyclability at end of
product life
• Ergonomic performance
• Sustainable production
processes
18. 2.Explore & discover –
The search strategy comes from
having analysed the assignment title
and identified:
THE TYPES OF INFORMATION
needed topic overview, recent
research, ideas and opinions,
statistics, case studies etc.
THE TYPES OF RESOURCE TO
LOOK FOR eg books, journal
articles, newspapers, government
reports etc.
Always have a clear plan at the
start or wastage of valuable time on
unproductive searches.
Do not give up . Develop effective
searches. Learn to narrow a search
from the general to the specific.
PLAN
Draw a diagram.
Make lists of
materials needed .
Make lists of data
required .
Material survey
User feedback
Lessons Learnt
from past
19. 3.Ideating or generating- ideas
This is one of the simplest and most
effective methods of generating ideas.
Ideation is the process of forming
and relating ideas. It is a concept
utilized in the study of new product
development, creativity,
innovation, design thinking and
concept development. The term
ideation (a portmanteau created
from the words 'idea' and
'generation') is often used
interchangeably with brainstorm.
In all ideation sessions, it is important
to write down every idea, no matter how
wacky.
Brainstorming is creative thinking by a
group of people designed to generate a
number of ideas to solve a given
problem.
Generate ideas and questions, access
prior knowledge, assess interests and
knowledge, develop probing questions
and problems.
Brainstorm / mind map / do way outs
IMAGINE
What are some
solutions?
Brainstorm ideas.
Choose the best one.
22. 4. Develop & Selecting- one or
several prototypes
IMPROVE
Talk about what works, what doesn't,
and what could work better.
Modify your design to make it better.
Test it out!
Doodles & conceptual sketches
An example of designers output
26. Design is hard work……..
It requires
researching ideas
and trends,
educated guesses,
and trying out
alternatives.
Inspirations from
art, architecture,
nature, or the
streets can help
you generate
multiple ideas
27. An EXAMPLE :
A designers portfolio ,his / her inspiration
The brief was to create a seating system for outdoor / indoor use
An example of a designers output
28. Example of a designers ideation
An example of a designers output
29. Example of a designers ideation
An example of a designers output
30. Example of a designers model of ideation outputs
An example of a designers output
31. Some of the more interesting concepts were developed and pursued.
An example of a designers output
45. The design stages :
summary
Identify need, User group
& survey ( check for similar
products )
Task description & analysis for
idea screening
Design decisions
Conceptualisation & searching
for options
Mock-up for testing &
feedback
Technical implementation
Marketing
• DEFINING - DESIGN
PROBLEM & ANALYZING
– USER NEEDS
• EXPLORE - IDEATING OR
GENERATING IDEAS
• SELECTING- DESIGN
CRITERIA
• IMPLEMENTING- ONE OR
SEVERAL PROTOTYPES
• EVALUATING -
PROTOTYPES AGAINST
DESIGN CRITERIA
46. Hints : Search internally
Suspend judgment
– Suspend evaluation for the
days or weeks required to
generate.
a large set of alternatives
is critical to success.
hence Generate a lot of ideas
Most experts believe that the
more ideas a team generates,
the more likely the team is to
explore fully the ‘solution
space’.
Welcome ideas, even if they
do not seem very feasible
Ideas which initially appear
infeasible can often be
improved, “debugged” or
“repaired” by other members of
the team.
Use graphical and physical
media. Since reasoning about
physical and geometric
information with words is
difficult.
47. Reflect on the Results and
the Process
Is there confidence that the
solution space has
been fully explored?
Are there alternative
function diagrams?
Are there alternative ways
to decompose the problem?
Have external sources
been thoroughly pursued?
Have ideas from everyone
been accepted and
integrated into process.
An example of a designers output
49. The example used in this lecture is of a budding designer Stephanie Angoulvaunt in 2009.
Photo credits to all those talented unnamed photographers whose output is included in this presentation .