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cool twitter conference.



                    using
                  to hire
                                    @jessica_lee
           senior employment manager APCO Worldwide
                                editor Fistful of Talent
three ways to use twitter for
hiring: 1) employment branding.
2) candidate engagement/
relationship building. 3) find +
source candidates.


    jessica_lee
    Jessica Lee
employment
branding’s
ultimate goal?
being a great
place to work.

   jessica_lee
   Jessica Lee
but why twitter?
              because it’s cheap
               and easy. it’s the
                great equalizer.


jessica_lee
Jessica Lee
candidate
engagement/
relationship
building –
addressing the
resume black
hole…

      jessica_lee
      Jessica Lee
jessica_lee
Jessica Lee
post job openings




     jessica_lee
     Jessica Lee
retweets = viral postings




      jessica_lee
      Jessica Lee
within a two
                 hour period of
                this tweet, 300
                       clicks, 35
              resumes, 5 email
                       inquiries

jessica_lee
Jessica Lee
find tweeters
based on their
tweets, bio
content or location



    jessica_lee
    Jessica Lee
jessica_lee
Jessica Lee
boolean, FTW
                   or
   not
                  and

    jessica_lee
    Jessica Lee
#whatido
              #jobseeker
              #jobangels
              #_________

jessica_lee
Jessica Lee
jessica_lee
Jessica Lee

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Using Twitter to Recruit

Notas del editor

  1. Are there any HR or recruiting people here? Who I am…
  2. Bring people to you. Best recruiting method is to have a solid employment brand.APCO as an example – Washingtonian’s best places to work list… Disclaimer! Gotta have the goods to back it up though. if you’re not a great place to work, twitter won’t save you.
  3. Getting and staying on the list can be tough.
  4. We’ll get into specifics of things you can actually tweet about in a bit… but another reason to use Twitter for hiring – and it overlaps a little bit with the first reason…Puts a face on the organization. I haven’t seen candidates using Twitter to ask the status of their resume or post-interview. Mostly just letting me know they applied and that they are excited. Impact of being accessible is what really matters.
  5. authentic. show personality.
  6. but once you find would-be candidates… what do you do? finding them and following them isn’t enough…story about how I met my last boyfriend because of twitter – and if you can meet a BF, you can turn a tweeter into a candidate for a job.