Google My Business Workshop for CE Dealers

Google My Business
Workshop
A hands-on training for Carrier Enterprise Dealers

2SurefireLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1,260+ customers; 2,200+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic
Partner, Yelp Channel Partner
5-time honoree
We Are Surefire Local
CE’s preferred digital marketing provider with a 100%
co-op

3SurefireLocal.com
Create the best all-in-one marketing
platform that our customers LOVE and
RELY on every day because it puts them in
the driver seat to control their online
business presence.
Our Mission

4SurefireLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Surefirelocal.com
You can reach our team at any point by emailing
marketing@surefirelocal.com or using the
questions/chat box
A Few Quick Reminders

5SurefireLocal.com
Who wants to win today’s
Google Home Hub giveaway?

6SurefireLocal.com
Today’s Speaker
Jeff White
Director of Customer
Success at Surefire Local

7SurefireLocal.com
What we’re going to cover today
● Brief overview of Google My Business
● 5 ways to fill in and optimize your Google My Business listing
● 4 actions you can take today with your Google My Business listing
● How Google My Business complements a business’s overall online presence

8 8SurefireLocal.com
What is Google My Business?
Allows you to control what
information a potential
customer sees when they
search for your business on
Google Search and Maps
www.google.com/business

Common Questions
Yes, Google My Business is free
No, your Google My Business listing does not
replace your business’s website
Google My Business complements your
existing website by giving your business a
presence with a listing on Google, the most
popular search engine in the world

Get the App on iOS and Android
Makes it is easy to manage
and make changes
Manage customer reviews
from your phone

NEW: Follow a Business on Google Maps
People can stay up to date on their favorite
places right from the Google Maps app on iOS.
Homeowners will be able to see important
updates and quickly learn about your business
(events, offers, services, etc.) in their For you tab
Businesses can see their followers in the Google
My Business app

Local Businesses Have a Significant Advantage
Google said that local search on mobile devices is growing faster than mobile
search overall — 50 percent year over year. Partly in response, Google has been
regularly adding new features to the Knowledge Panel and Google My Business
(GMB).

Google My Business and Google Search Results

Google is providing the answers directly in Google search
results...instead of sending people to other sites

5 Ways to Optimize
Your Google My Business Listing
NAP Category Service Area Services List
Appointment
Link

NAP
NAP (Name, Address, Phone Number) has a significant impact on how well you rank
in local organic search results.
Consistent and accurate in…
● Information provided
● Spelling ( & vs and, Inc. vs no Inc.)
● Formatting (571.327.3391 / (571) 327-3391)

Set Up Your Services List
● Confirm correct
● Define primary
● Be wary of tools connected
to your GMB listing

Set Up Your Service Area
● Radius
● Counties
● Towns
● Zip codes

Set Up Your Services List
Allows you to add a whole menu of
services you provide right within
Google My Business
Categorize your services, add
descriptions
Displays only on mobile

Link To Your Appointment Page

4 Ways Take Action with
Your Google My Business Listing
Reviews Photos & Videos Posts Q & A

Online Reviews
Online reviews are the
currency of your online
presence today
Every time a homeowner
leaves a review, it checks off
all the major local ranking
factors that Google and
other search engines look
for in your online presence.

Respond to Reviews with Google My Business
● Desktop / GMB Account
● GMB App
● Surefire Local Marketing Platform!
Business profiles need to be verified in order to respond to reviews.

28 28SurefireLocal.comSurefireLocal.com
Add Photos and Videos to Your Google My Business Listing

Add Photos and Videos to Your Google My Business Listing
Businesses with
photos receive 35%
more clicks to their
website than
businesses that don’t
have photos

Google Posts Now Appear in Map Listings

1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post

Google Post

● Get FREE views
● Important content, promotions,
events
Google Post

Add Promo / Coupons!
Google Post’s Newest Feature

Call Now option!

Add Video!

User Generated Content (UGC)
Advantages of UGC for Home Contractors:
● It convinces prospects - your current customers do the
selling for you
● It’s free
Types of UGC:
● Pictures
● Videos
● Answer questions about a business
Google My Business Questions & Answers have a big impact
in your overall ranking on Google...yet more than 90% of
questions go unanswered by businesses

● Google’s Not Done
● GMB as a Social Site? Yup.
● Search Results Page = Home Page
● Search Results Page = Transactional Page
● Voice Search
What’s Next?

56%
of local businesses
HAVE NOT CLAIMED
their Google My Business Listing

Google My Business and Local Search
Local search results favor...
● the most relevant results
● businesses offering the most detailed and accurate information
● actively managed
Don’t leave anything to be guessed or assumed; make sure your listing communicates with potential
customers what your business does, where it is, and how they contact you about your services.

Google My Business is the start to owning page 1 of Google
It’s not about rank anymore...it’s about dominating Google’s search result page
Filling your lead funnel is increasingly about off site vs on site
Google My Business is a critical tool in your marketing toolbox
You need a business partner to help navigate the ever-changing digital channel

42SurefireLocal.com
Get an analysis of your digital marketing and online
presence to find out how visible your HVAC business is
across all channels used today
Yes, call me on
Thursday
Yes, call me on
Friday
Yes, call me next
week

43SurefireLocal.com
“Hey Google, who is today’s
lucky winner of the Google
Home Hub giveaway?”

44SurefireLocal.com
Additional Resource
Get the ultimate Google My
Business guide which takes today’s
training to the next level
https://www.surefirelocal.com/resour
ces/eBooks/google-business-ebook/

45SurefireLocal.com
Such a pleasure to work with. The
knowledge and experience they have is
amazing.
We have worked with Surefire Local for
over 8 years. Our experience with their
team has been nothing less than
excellent!
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!

Google My Business Workshop for CE Dealers

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