With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business? About Google Masterclass Series... Our inaugural Google Masterclass Series brings together hundreds of home services businesses for a free one-day online workshop with 4 sessions. In these sessions, you will learn how Google has become the biggest social network and what that means for your business, the important search signals that Google looks for on your website, how to appear on Google Maps in your service area, and exciting new Google Ads features that will help you get more qualified leads. If you would like to learn more and get an analysis of your online presence and website performance, reach out to our team by calling 571.327.3391 or emailing marketing@surefirelocal.com!

1. Google Masterclass Series
Google...
The Big Social
Network

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Welcome to the Google
Masterclass Series!
Four Can’t Miss Webinars...In One Day!
❏ 11 AM - Google - The Big Social Network
❏ 12 PM - Your Website in Google’s Eyes
❏ 1 PM - Dominate Results with Google Ads
❏ 2 PM - Local Leads with Google Maps
The Future of Contractor
Marketing on Google

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We are
● Making Customers Successful
in Digital Marketing for over 9
years
● Tysons, VA is our home
● Specialize in Local Marketing
● 1,260+ customers
● Only Cloud Powered Digital
Marketing
5-time honoree

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Create the best local marketing technology software and
services that our customers LOVE and rely on every day
because it makes their lives easier when it comes to managing
their digital marketing
Our
Mission

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QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this
webinar on Monday of next week!
Please check your spam folder for
emails from Surefirelocal.com

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You’ve earned 1 ticket by
attending this session!
Stick around for the other
3 sessions to increase your
chances of winning the
Google Home Hub!
Winner will be announced at the end
of the 4th & final session today!

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Shashi Bellamkonda
Chief Marketing Officer
The Social Media Swami
Today’s Speaker
“Knowledge not shared is lost forever” - Shashi said to his Georgetown
University Students
See his background in this Washington Business Journal Video

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Getting the most from today’s talk
● Google cares about user experience
● Google increased # of tools for businesses to control
information
● Google wants to connect the nearest business with best
credibility to the user

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4 Evergreen
Local Search
Signals That
Google
Considers
Recency
How often are you publishing
new content on your website,
directories, and social media?
Proximity
Where are you in relation to
someone’s search...does Google
know you service the area that
person is searching from?
Relevance
Is what you’re creating valuable
and useful? Does it provide
answers to the questions people
are searching for?
Prominence
Do others link to your website as
a source for knowledge and
expertise?
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How Google Got Here!

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Google Prototype
11th November 1998
2013 = 30 Trillion pages = 30,000,000,000,000,000,000
2016 = 130 Trillion pages = 130,000,000,000,000,000,000

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Google Constantly Keeps Up With Tech
● 1998 Search Engine
● 2003 Gmail
● 2005 Google Maps
● 2009 Google Docs
● 2010 Chrome/Earth
● 2011 Photos/Phones
● 2015 Google Project Fi
● 2016 Google Home
● 2018 Google AI Smart Ads

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Google Has Failures !

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On to Next Frontiers
● Google Assistant (Google
Smart Display)
● Google Duplex AI Assistant to
set-up Appointments
● Self-Driving Smart Display Ads
● Waymo Self-Driving Cars

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A.I. is Across Google Products
Search
Search ranking
Speech recognition
Gmail
Smart Reply
Spam classification
Photos
Photos search
Translate
Text, graphic, and speech
translations
Android
Keyboard & speech input
Drive
Intelligence in Apps
YouTube
Video recommendations
Better thumbnails
Cardboard
Smart stitching
Play
App recommendations
Game developer experience
Ads
Richer Text Ads
Automated Bidding
Chrome
Search by Image
Maps
Street View image
Parsing Local Search

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+BILLION USERS EACH

17. Confidential + Proprietary
“The perfect search engine should
understand exactly
what you mean and
give you back exactly
what you need.”
- Larry Page

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Google’s Secret Social EcoSystem
The World’s Biggest Social Network

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Google Bulletin

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Google Posts

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Google Follow

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Map Share

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Message a Business On Maps
You Can get Customers to Message You
on Maps
To turn on messaging with customers, sign
in to Google My Business and look for the
"Messaging" card in the Home menu.

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Google Local Guides

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Google Podcasts

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YouTube Channel As A Social Network

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YouTube Share

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Become a YouTube Creator

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YouTube Tips
• Publish regularly
• Embed in your website
• Add sharing to social
• Run campaigns for people to subscribe
• Link to your website
• Use annotations and cards

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YouTube Studio

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Google Photos: Learn AI and Share

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Images Have A Rich Search Social Aspect
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Progressive Web Apps: Making Reservations with OpenTable

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Tips to Get Started Today!
1. Build a website that has structured data
2. Publish once and update everywhere - Google My Business (Surefire Cloud)
3. Keep track of customers interaction with you on Google
4. Respond to messages and reviews
5. Use business owner tools to share interesting content like photos and videos
6. Use the map to take photos of projects and post to your website (Ask about
GeoJuice)
7. Use slides to create videos and post to multiple Google sites
8. Create content and publish on Google Posts
9. Like and share to your network
10. Keep information updated

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Schedule a call for a free consultation on your
online presence and a website analysis.
Tuesday Thursday
Email me to
schedule a call
On the call, we’ll
show you how to
claim your $50 in
Google Ads credit!

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Coming Up Next
Four Can’t Miss Webinars...In One Day!
❏ 11 AM - Google - The Big Social Network
❏ 12 PM - Your Website in Google’s Eyes
❏ 1 PM - Dominate Results with Google Ads
❏ 2 PM - Local Leads with Google Maps
The Future of Contractor
Marketing on Google