Have you noticed Google is changing local search and giving a big advantage to local businesses? They've done so with the introduction of Google Local Services. Local Services ads help your business connect with people who search on Google for the services you offer. These new ads appear at the very top of Google on desktop and mobile, and will only show up for the customers in your area, so you can keep your calendar full with high-quality prospects. Tune in to hear our Google Ads expert, Meg Robinson, share how your local business can get started with Google Local Service Ads. Meg will walk through everything you need to know about Google's new ad option and how it can be a game changer for your local business. This free workshop covers: 1) What Google Local Service Ads are & why they matter 2) The process of applying to get started 3) Real-world client results from 400+ Local Service Ad accounts launched this year 4) How to manage your leads 5) What to do to dispute any "bad leads" so you don't have to pay

1. Ultimate Google Local Service Ads
Workshop
Meg Robinson
Director of Advertising
Surefire Local

2. 2
Surefire Local offers businesses a
marketing technology platform that
gives YOU a complete view of how your
marketing efforts are performing, and
helps you maximize Return on
Investment, leads and new business.

3. 3SurefireLocal.com
Is to make you successful in your business
with the best all-in-one marketing platform
that puts you in the driver seat to control
your online business presence.
Our Mission

4. 4SurefireLocal.com
A Few Quick Reminders
You will receive a recording of this webinar. Please check
your spam folder for emails from Surefirelocal.com.
You can ask questions at any point by using the
questions/chat box or emailing
marketing@surefirelocal.com

5. 5SurefireLocal.com
We’re giving away 2
Google Home Mini smart
speakers today!

6. 6
Meg Robinson
Director of Advertising
Surefire Local

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What are Google
Local Service Ads

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How do businesses get onto Google?
Google My Business
● Free product
● Limited features
● Offers a presence
on maps
Google Ads
● Paid platform
● Promoted listings
● Any business can
join
Google Local Service
Ads
● Paid platform
● PPL (Pay Per Lead)
● Only verified
businesses
NEW!
Organic Search
● Free product
● Very competitive
● Takes time to gain
visibility

9. 9
Local Service Ads
Have Changed
Google Search
Search Ads
Google Ads
Local SEO
Directory Listings, Online Reviews
Organic SEO
Website, SEO, Content
BEFORE

10. 10
Search Ads
Google Ads
Local Service Ads
Google LSAs
Organic SEO /
Paid Local
Directory Listings,
Online Reviews,
Website, SEO, Content
Local Service Ads
Have Changed
Google Search
NOW ON
DESKTOP

11. SurefireLocal.com
At the very top are
Google LSA Ads and
Google Ads
Followed by Google
Map listings for local
businesses
With organic search
results found at the
bottom
NOW ON
MOBILE
Local Service Ads
Have Changed
Google Search

12. SurefireLocal.com
“Hey, Alexa Siri Google… I need a plumber”
VOICE SEARCH IS GROWING
And Google responds with
Google Guaranteed providers
first in spoken results.NOW ON
VOICE
Local Service Ads
Have Changed
Google Search

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Why Should You
Participate?

14. 14SurefireLocal.com
Why Is Google Guaranteed Valuable?
INSTANT RESULTS
Compare professionals at
a glance, connecting with
the ones you choose.
EASE AND CONVENIENCE
Everything you need to
hire a professional is
organized in one place.
TRUST
Pros are prescreened, backed
by the Google guarantee and
real customer reviews.
Local Services ads help consumers quickly and easily discover,
connect with, and hire service professionals with complete
confidence.

15. 15SurefireLocal.com
What’s in it for
service providers?

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What Does it Take
to Get Started?

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Becoming a Google Guaranteed Service Provider
5
Requestreview
s
To
go
live,you
need
atleastone
custom
er
review
4
Pass
a
background
check
Depending
on
yourtype
ofbusiness,you
subm
itbusiness
entity,ow
ner,field
w
orker
data
3
Subm
itlicense
and
insurance
Google
has
a
team
ofreview
ers
w
ho
look
at
yourdocum
ents
and
approve
orfailthem
Create
yourprofile
Google
requires
a
lotofbackground
inform
ation
aboutyourbusiness
sim
ply
to
create
yourads
dashboard.
21
Are
GLSA
available
in
yourregion
N
otallservice
types
are
available
in
every
region.

18. 18SurefireLocal.com
What Your Ads Say About Your Business

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How Do I Manage
Leads?

20. 20SurefireLocal.com
Your Leads Dashboard

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See full lead
information - even
listen to the call - and
track results

22. 22SurefireLocal.com
Pay for 1 lead, even if
they call multiple
times

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How is Ranking Decided for Local Service Ads?
ProximityRelevanceResponsivenessRatings

24. 24SurefireLocal.com
Roofing Contractor Case Study Completed 16 appointments in first month.
Cost per lead: $32 | Cost per Appointment: $44
Roof Repair /
Inspection
Roofing
Installations7 4 Gutter
Installation4 Unknown
1

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What’s Your
Strategy?

26. 26SurefireLocal.com
Google Ads... Local Service Ads… Both!

27. 27SurefireLocal.com
Google LSA Verticals Are Going Nationwide!
● Appliance repair
● Carpet Cleaning
● Electrician
● Garage Door
● House Cleaning
● HVAC
● Lawn Care
● Locksmith
● Moving Company
● Pest Control
● Plumber
● Roofing
● Water Damage Restoration
● Window Cleaning

28. 28SurefireLocal.com
Surefire Local Knows Google Local Services
Ongoing tips for
improving your visibility
based on Google
recommendations
Relationships with
background check
companies to facilitate
process
Close relationship with
Google team to expedite
processes
Over 700 Google Local
Service accounts under
management for Roofing,
HVAC, Windows,
Plumbing and more

29. 29SurefireLocal.com
Schedule a call with Surefire Local to
get a free analysis of your digital
presence and a brief demo of an
all-in-one marketing solution
Want to learn more? Call/Email: 571-327-3391 | marketing@surefirelocal.com
Let’s meet on
Wednesday
Let’s meet on
Thursday
Let’s meet next
week

30. 30SurefireLocal.com
“Hey Google, who are the two
lucky winners of today’s Google
Home Mini giveaway?”

31. 31
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!
Such a pleasure to work with. The
knowledge and experience they have
is amazing.
We have worked with Surefire Local
for over 8 years. Our experience with
their team has been nothing less than
excellent!