This presentation is a compilation of fundamentals of E-Business. Students can benefit from this presentation as they can learn about basic concepts of E-Business

2. E-BUSINESS
• UNIT 1: INTRODUCTION
• UNIT 2: E-BUSINESS MODELS
• UNIT 3: PAYMENT AND SECURITY IN E-BUSINESS
• UNIT 4: E-BUSINESS MARKETINGTECHNOLOGIES
• UNIT 5: EMERGING TRENDS IN E-BUSINESS
• Two credits course (Skill Enhancement Course)

3. E-BUSINESS
• Unit 1: Introduction
Meaning of E-business, characteristics of e-business; traditional business and E-
business; E-business framework; internet as E-business enabler (hardware and
software); advantages and disadvantages of E-business.
• Unit 2: E-Business Business Models
Business to Consumer (B2C) business models - types of B2C; Business to Business
(B2B) business models - types of B2B; Consumer to Consumer (C2C) business
models; types of C2C; C2G business models; B2G business models; peer to peer
business models; M-commerce business models.

4. E-BUSINESS
• Unit 3: Payment and Security in E-Business
Security threats, an area view; implementing E-commerce security; protecting
client computers, SSL Protocol; firewalls; cryptography methods (Basic Concepts).
electronic payment systems, digital cash, digital cheque, credit card, stored value,
accumulating balance; digital wallets; smart cards; working of online credit card;
payment gateways (Rupay & PayPal).
• Unit 4: E-Business Marketing Technologies
• Mobile commerce; wireless application technologies for mobile commerce WAP;
web transaction logs- cookies; shopping cart database; data warehouse (Basic
Concepts); viral marketing; permission marketing; affiliate marketing.
• Unit 5: Emerging Trends in E-Business
• Virtual Reality, Cloud Computing, Big Data, E-Marketing (Virtual, Horizontal)
(Basic Concepts).
•

5. UNIT 1: INRODUCTION
• Meaning of E-Business
• Characteristics
• Traditional BusinessVs. E-Business
• E-business Framework
• Internet as E-Business Enabler
• Advantages and Disadvantages

6. Electronic business, commonly referred to as "e-Business" or "e-business", or
an internet business, may be defined as the application of information and
communication technologies (ICT) in support of all the activities of business.
Electronic business methods enable companies to link their internal and
external data processing systems more efficiently and flexibly, to work more
closely with suppliers and partners, and to better satisfy the needs and
expectations of their customers.

7. E-business involves business processes spanning the entire value chain:
electronic purchasing and supply chain management, processing orders
electronically, handling customer service, and cooperating with business
partners.
Special technical standards for e-business facilitate the exchange of data
between companies
E-business software solutions allow the integration of intra and inter firm
business processes.
E-business can be conducted using the Web, the Internet, intranets, extranets, or
some combination of these.

8. CHARACTERISTICS OF
E-BUSINESS
• Ubiquity
• Interactivity
• Global Reach
• Hardware and software
• Universal Standards

9. UBIQUITY
•Available everywhere
•Built into other devices
•Hidden, but still there

10. INTERACTIVITY
• Consumer/user/ supplier/ middlemen can interact with the
content.
• Interaction is continuous and active
• Interaction is with the content in the website or applications.

11. GLOBAL REACH
• E-business technologies enable a business to easily reach across
geographic boundaries.
• Its really easy to understand how this feature can benefit business
and consumers.

12. HARDWARE AND SOFTWARE
•Usage of hardware and software.
•Enables business to be more efficient
•Hardware includes devices, cables, network
equipment.
•Software includes operating system, application
software

13. UNIVERSAL STANDARDS
• Universal standards can greatly influence market
entry costs.
• Consider the cost of setting up a virtual, web-based
store, vs. a real brick-mortar store.
• Standards make it much easier to build business from
existing technologies.This reduces entry costs
• You can setup an e-commerce website for about
100/month in technology overhead costs.
• By reducing entry costs, there is a lot more
competition.

14. TRADITIONAL BUSINESS VS. E-BUSINESS
Parameter Traditional Business E-Business
1) Cost Comparatively more
expensive
Less expensive
2)Time Time consuming Time saving
3) Convenience Less convenient More convenient
4) Geographical Access Geographical limit Universal access
5) New Products Takes more time to
introduce and get
feedback
Takes less time and
quick feedback

15. Parameter Traditional Business E-Business
6) Sales and Profit Comparatively less Sales and profit can be
increased
7) Time Accessibility Limited business hours 24/7 working
8) Customer Interaction Face to face Screen to face
9) Process Manual processing Automated
10) Business Relationship Vertical or linear End to end or Direct

16. E-BUSINESS FRAMEWORK
Three levels
1) Business Applications
2) Support services
3) Infrastructure

17. Support Services
Infrastructure
Business
Applications

18. Applications can be divided into three categories:
1. Internal business systems:
➢customer relationship management
➢enterprise resource planning
➢document management systems
➢human resources management
2. Enterprise communication and collaboration:
➢VoIP
➢content management system
➢e-mail
➢voice mail
➢Web conferencing
➢business process management

19. 3. Electronic Commerce -
➢internet shop
➢supply chain management
➢online marketing
➢offline marketing

20. BUSINESS APPLICATIONS
• E-Procurement
• E-Contracting
• E-Marketing
• E-Payment
• E-Selection
• E-CRM

21. SUPPORT SERVICES
•Legal services
•Tax services
•Web services
•Security
•Information services

22. INFRASTRUCTURE
•Business services infrastructure
•Information distribution infrastructure
•Multimedia content publishing infrastructure
•Network infrastructure
•Interfacing infrastructure

23. ADVANTAGES OF E-BUSINESS
• Global reach
• Cost reduction
• Supply chain improvements
• Extended hours
• Customization
• More products and services
• Cheaper products and services
• Lower communication costs
• Efficient procurement
• Improved customer relations

24. DISADVANTAGES
•Delay in delivery
•Lack of trust
•Security Issues
•Cyber crime
•Lack of personal touch

25. CHALLENGES TO E-BUSINESS
• Lack of Infrastructure
• Lack of Awareness
• Cyber Crime
• Lack ofTrust
• Lack of Computer Literacy
• Cultural Issues
• Lack of qualified personnel

26. LACK OF INFRASTRUCTURE
• India’s internet penetration level is around 11.4% as per a
report released by IMAI in 2012.
• There was 175 million people connected to internet by
2015 as per the report which was around 14.22%.
• US and China today have 77.86% and 40.01% penetration
rate.

28. LACK OF AWARENESS
•Number of mobile phone users 103 crores (May, 2016)
•Only 15.1% of total population using internet by 2013.

29. CYBER CRIME
201
2
2013 2014 2018 2019
Cases 287
6
4356 7421 28,248 44,546
People
Arrested
152
2
2098 4246 21,345 38,546

30. LACK OF TRUST
•No trust among customers
•Due to Unreliable data, lack of tangibility, delay in
delivery etc.

31. LACK OF COMPUTER LITERACY
• Well, to be exact, its a shameful 6.15% !!!
• Its a shocking figure and is even below 6 %.
• With all this development believing computer literacy rate
being as low as 6% is impractical.

32. CULTURAL ISSUES
•Traditional mind set
•Buying habits
•Consumer behaviour

33. LACK OF QUALIFIED PERSONNEL
•Lack of qualified employees
•Changing technology demands more skills
•Lack of training

34. INTERNET AS E-BUSINESS ENABLER
• Internet = global collection of computer networks linked
together
• World Wide Web = (WWW) a collection of central servers
for accessing information on the internet
• E-business = any business that takes place by digital processes
over a computer network rather than in physical space

35. INTRANET, EXTRANET & INTERNET

36. INTERNET INFRASTRUCTURE

37. • The Internet is the global network of interconnected computer
networks.
• From work-at-home moms to mom-and-pop shops to big
corporations, the Internet provides new business opportunities to
those who embrace it.
• The Internet is here to stay; if you want a piece of the pie, then it
is imperative that you approach it just like a brick-and-mortar
business and have a solid strategy.

38. LAN
(a) Home Network
(b) Local Area Network

39. WAN
(c) Wide Area Network

40. THE INTERNET