Hll Sting Project

Hindustan Lever Limited Project : STING Submitted by: Gaurav Kunal Mohit Burmen Neha Saxena Pradeep Kumar

Bottom Of Pyramid 1 Between 2,000-$20.000 Less than $2,000 2 3 4 75-100 1500-1750 4000 Annual per capita income Population in Millions ,[object Object],[object Object],[object Object],More than$20,000

Hindustan Lever Limited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launched - ‘SURF’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rise Of ‘NIRMA’ ,[object Object],[object Object],[object Object]

The Nirma Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Volume, Quick Turnover, Business Opportunity

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nirma Washes Clothes White As Milk

Questions before HLL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Analyzation ,[object Object],[object Object],[object Object],[object Object],TARGET Inc. washes/year Low pollution level Appealing ad campaign Convince rural customers

Product Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LARGE SALES VOLUME HIGH END PRODUCT

Advertisement ,[object Object],[object Object],[object Object],[object Object]

Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rural Distribution Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hll Sting Project

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Hll Sting Project