In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh will take you through his experience of the mobile app launch from concept to mature state.
2. Oracle Inc.
Skire Inc. (s)
Oracle Inc.
WhizKidzInc. (s)
JackBeInc. (s)
Robert BoschGmbH
GemSoft Inc. (s)
IoT, AI, Blockchain
Internet/SOA
Automotive
Utilities
Construction
O&G
Experiences
Engineer
8 Years
PM
10 Years
Work Experience Industry Mentoring / Advisor
8. OUR MOBILE JOURNEY…
2014 2015 2016 2017 2018
New Platform
Social & Mobile
Mobile followed Web
iOS App
Mobile Web
API First
Mobile Only
Growth & Marketing
Android App(s)
iOS App(s)Executive Users
Field Users
Field Users
Growth & Marketing
“Nice to Have” “Must Have”
16. 7. FIND THAT ONE CUSTOMER, PARTNER, SALES
LEAD...
17. 8. BUILD THE PLATFORM;
EXECUTE FAST;
LEARN QUICKLY
18. 9. API FIRST APPROACH
Don't marry your Enterprise App release to
Mobile App release
19. 10. IN 2018, MOBILE APP SHOULDN'T COST A THING
TO THE CUSTOMER
20. IN SUMMARY…
1. Start with What and Why?
2. Know the Users, Influencers and Buyers
3. Clear value Proposition for Mobile Apps
4. Define KPIs and Expected Results
5. UX is not the end; only the means
6. Understand the Mobile Platforms; very well
7. Find that one customer, partner, sales lead...
8. Build the platform; Execute FAST; Learn QUICKLY
9. API First Approach
10. In 2018, Mobile App shouldn't cost a thing to the customer