1. 10 MOBILE SURVEYTIPS
Here are 10 tips for creating and optimizing the mobile survey experience!
Thursday, September 5, 13

2. #1 KEEP IT SHORT
Keep
surveys
short
and
to
the point. Remember,
mobile
survey respondents could be
anywhere - at the store, in a
restaurant or at work.
10 Mobile Survey Tips
Thursday, September 5, 13

3. #1 KEEP IT SHORT (CONTINUED)
A good metric for mobile
surveys is 10-7-140. Use a
maximum of 10 questions. Have
a maximum of 7 choices per
question. Use 140 characters at
most for the question text.
10 Mobile Survey Tips
10-7-140
Thursday, September 5, 13

4. #2 LOCATION LOCATION LOCATION
The old Realtor maxim applies
to mobile surveys. Leverage the
geolocation capabilities of
mobile devices. Surveys can be
triggered by the respondent
being at a certain location.
10 Mobile Survey Tips
Thursday, September 5, 13

5. #3 BROAD COVERAGE
Be sure that your mobile survey
technology can cover multiple
devices where your respondents
can be reached and is
compatible with multiple
smartphone operating systems.
10 Mobile Survey Tips
Thursday, September 5, 13

6. #4TEST ANDTEST AGAIN
All researchers know that things
can go wrong with a survey,
especially when surveys are
delivered both online and
mobile. Make sure you test the
survey on each type of device
and each operating system.
10 Mobile Survey Tips
Thursday, September 5, 13

7. #5 MAKE SURVEYS FUN
When appropriate - use the
opportunities to “gamify” your
surveys and make them more
fun to increase engagement and
participation.
10 Mobile Survey Tips
Thursday, September 5, 13

8. #5 MAKE SURVEYS FUN (CONTINUED)
Gamification is the
application of game playing
elements such as point scoring,
rules of play or competition.This
is often used as a marketing
strategy to encourage
engagement with a product,
service or brand.
10 Mobile Survey Tips
Thursday, September 5, 13

9. #6 MAKE A MOBILE COMMUNITY
Integrated software delivers
panel capabilities out-of-the-
box.Take advantage of rewards,
member profiles, push
notifications, social sharing and
more interactive ways to engage
your community.
10 Mobile Survey Tips
Thursday, September 5, 13

10. #7 KEEP IT SIMPLE
Use images, audio and video
very judiciously, and make sure
you look at how your media
appears and renders in the
survey environment.
10 Mobile Survey Tips
Thursday, September 5, 13

11. #8 CREATE SOMETHING NEW
New mobile question types are
frequently being visualized and
created by mobile developers.
Put on your thinking cap and
create new breakthrough mobile
question types.
10 Mobile Survey Tips
Thursday, September 5, 13

12. #9 COLLECT NEW DATA
Mobile data collection brings an
opportunity to collect new
forms of data. New types of data
now possible to collect from
mobile surveys include taking or
uploading photos, videos and
audio recordings.
10 Mobile Survey Tips
Thursday, September 5, 13

13. #10 OWN IT!
Did you know it is possible to
make a white-label custom
branded mobile software
application? Make your entire
mobile survey experience have
your own or your client’s look,
feel and brand.
10 Mobile Survey Tips
Thursday, September 5, 13

14. QUESTIONS? CONTACT US
Phone: 1(800) 326-5570
E-mail: sales-team@surveyanalytics.com
Online: www.surveyswipe.com/contact
10 Mobile Survey Tips
Thursday, September 5, 13