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Hosted on October 14, 2020, this QuestionPro Academic focused webinar delved into the differences of Qualitative and Quantitative research and how you can achieve this using the QuestionPro research platform. We spoke about Heatmap and Hotspot analysis, card sorting, online focus groups using video discussions and even a beta feature coming soon, LiveCast that uses NLP to build real-time analytics from video survey questions. Our speaker was Dan Fleetwood, the President for Research and Insights at QuestionPro.

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Now that you have chosen your CX metric and mapped out your customer journey, the last key foundation of building a successful CX program is benchmarking. Benchmarking allows understanding how your organization is performing in relation to others - both in your own sector and in other sectors. There are several ways to benchmark your performance over time, but we will introduce you different ways that are found to be successful to companies such as Emirates, Salesforce, and UPS. Join us and learn how benchmarking: • Uncovers key drivers that influence your organization’s performance • Provides a quick way to evaluate your CX readiness and business goals • Differentiates yourself against others

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Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace. Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive. We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for: Leaders, younger workers, gender breakdown and nationality.

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Did you know? Customer journey mapping drives improvements that yield the greatest financial return. In Part Two of this Introduction to Customer Experience Management webinar series, you will learn about the second key element widely used in successful CX programs: customer journey mapping. Join us along with David Hicks, CEO of TribeCX, as we define customer journey mapping and discuss why it is critical to improving your customer experience. You'll learn: • How to chart each step of your customer experience • How to highlight your moments of truth • Customer mapping best practices

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One of the great benefits if having a community is the opportunity to run both quantitative and qualitative research. When it comes to qualitative research, there is a wide range of options, for example online discussions, smartphone ethnography, online focus groups, and depth interviews. In this webinar I will provide some tips to help you match approaches to business problems, answering questions like when should you use a group technique (e.g. Focus groups) or a solo approach (such as diaries)?

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Introduction to Customer Experience Metrics: Which Metrics Should I Use? Deciding where to start when measuring Customer Experience can be overwhelming, even for those with years of experience. The first place to start is measuring your key CX metrics through collected feedback. But when it comes to a qualitative concept like CX, how exactly do you measure it? What kinds of metrics should be used? In Part One of the webinar, David Hicks, CEO of TribeCX will share some common metrics that companies with successful CX programs use to evaluate and measure their customer experience. You'll learn about: • CX metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES) • Choosing the most appropriate and valuable metrics, based on your customers and organization • Best Practices for measuring and managing your CX metrics

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In this special webinar, CX Expert, Shep Hyken will not only discuss NPS, but divulge his best tips on measuring Net Promoter Score to deliver a better customer experience. Join us and gain a better understanding of how you can use Net Promoter Score to measure and improve your customer experience to ultimately increase revenue. You'll learn: 1. CX Trends in 2017 2. The differences between Customer Experience and Customer Service 3. Ways to measure CX and the metrics 4. CX and Revenue Correlation 5. Top ways to improve CX

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Our April 2017 Keys to Success series deep dives into Discrete Choice Conjoint Analysis, an effective and advanced survey technique. In this training, learn to analyze how and why customers choose certain products or services over others. This training discusses research industry best practices on creating a comprehensive end-to-end conjoint analysis project, so that you can address and find solutions to even some of the most complex business objectives.

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There’s a gap between online communities that thrive and those that struggle. This gap is the level of engagement, which is the lifeblood of successful online communities. Without member engagement, a community culture won’t develop, interactions don’t happen and companies lose the potential of getting valuable feedback and insights. This feedback and insights is essential for improving products and services. The secret to getting people more engaged in an online community lies in engendering members with increasing levels of competence, autonomy, and relatedness.

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Creating effective online surveys is a both a delicate art and a science. Great surveys are the foundation for actionable results, but getting there can be extremely difficult. Fortunately, to be effective with surveys, you don't have to be a statistician or a seasoned market research professional. In this webinar, we discuss Setting Research Objectives, Understanding Your Target Audience, Optimal Survey Design, Optimal Survey Length, Optimal Survey Questions, Survey Branching, Survey Distribution, Analyzing Surveys, and Creating Actionable Survey Data!

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Mobile has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.

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Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of CBC, allowing users to create more accurate consumer insights than ever before. This webinar will review, in non-technical terms, how CBC works and what business questions it can answer.

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