SlideShare una empresa de Scribd logo

Marketing Research Op 08

•Descargar como PPT, PDF•
•
S
susanellis
EmpresarialesTecnología
1 de 17
Marketing Research Hillary Jenkins, Otago Polytechnic 2008
+ http://flickr.com/photos/view/142745616 /
Definition ,[object Object],[object Object],[object Object]
What is it? ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Need to ask four questions ,[object Object],[object Object],[object Object],[object Object]
Marketing Research Information ,[object Object],[object Object],[object Object],[object Object]
Quantitative ,[object Object],[object Object],“ research aimed at producing data that can be statistically analyse and results that can be expressed numerically .”
Qualitative This is soft data ‘ research that deals with information too difficult or expensive to quantify such subjective opinions and value judgements, typically unearthed during interviews or discussion groups.’ [Dibb, Simkin, Pride and Ferrell, 1997]
Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object]
Conducting Market Research 1. Establish purpose or aim of research (objective) ‏ 2. Determine information requirements 3. Select suitable methods/techniques 4. Conduct research 5. Collate, analyse and interpret data 6. Report the findings

Recomendados

Marketing Research
Marketing ResearchMarketing Research
Marketing ResearchHillary Jenkins
 
C:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market Research
C:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market ResearchC:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market Research
C:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market ResearchNadine Dafrawy
 
Chapter 29
Chapter 29Chapter 29
Chapter 29Nathan Bateman
 
2.mr process
2.mr process2.mr process
2.mr processSagar Singh
 
Marketing Research
Marketing ResearchMarketing Research
Marketing ResearchKarthik Jeganathan
 
Introduction to research methodology
Introduction to research methodologyIntroduction to research methodology
Introduction to research methodologyMario Leonard
 
Malhotra01.....
Malhotra01.....Malhotra01.....
Malhotra01.....Binty Agarwal
 
MANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEMMANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEMAmit Sekhar
 

Recomendados

Marketing Research
Marketing ResearchMarketing Research
Marketing ResearchHillary Jenkins
 
C:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market Research
C:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market ResearchC:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market Research
C:\Users\Compaq\Desktop\Nadine\Icge\Final Session\Session (7) Market ResearchNadine Dafrawy
 
Chapter 29
Chapter 29Chapter 29
Chapter 29Nathan Bateman
 
2.mr process
2.mr process2.mr process
2.mr processSagar Singh
 
Marketing Research
Marketing ResearchMarketing Research
Marketing ResearchKarthik Jeganathan
 
Introduction to research methodology
Introduction to research methodologyIntroduction to research methodology
Introduction to research methodologyMario Leonard
 
Malhotra01.....
Malhotra01.....Malhotra01.....
Malhotra01.....Binty Agarwal
 
MANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEMMANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEMAmit Sekhar
 
Chapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraChapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraAADITYA TANTIA
 
Introduction To Marketing Research
Introduction To Marketing ResearchIntroduction To Marketing Research
Introduction To Marketing ResearchAbdul Hamid
 
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...Pratik Meshram
 
3 marketing research
3 marketing research3 marketing research
3 marketing researchrrhhoohhii
 
Primary market research
Primary market researchPrimary market research
Primary market researchGuillaume T Mbenoun
 
Marketing research
Marketing research Marketing research
Marketing researcheyad-gh
 
Marketing research
Marketing researchMarketing research
Marketing researchankitaun
 
The problem definition process for marketing research problem
The problem definition process for marketing research problemThe problem definition process for marketing research problem
The problem definition process for marketing research problemshafinislam
 
Market Research & Process
Market Research & ProcessMarket Research & Process
Market Research & ProcessRubayet Hassan
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research MethodsMarcus McGowan
 
Marketing Research Ch4
Marketing Research Ch4 Marketing Research Ch4
Marketing Research Ch4 kkjjkevin03
 
Malhotra02
Malhotra02Malhotra02
Malhotra02Mohamed Kamhawi
 
Processof research
Processof researchProcessof research
Processof researchdimpleraj
 
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHUMARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHUSameer Mathur
 
Ficha actividad 1
Ficha actividad 1Ficha actividad 1
Ficha actividad 1palafoxtorres
 
Flying Lids
Flying LidsFlying Lids
Flying Lidsoutwater
 
Evseev Vlad – a young biathlete from Vladimir
Evseev Vlad – a young biathlete from VladimirEvseev Vlad – a young biathlete from Vladimir
Evseev Vlad – a young biathlete from Vladimirprosvsports
 
Web 2.0 De la vitrina a la conversación
Web 2.0 De la vitrina a la conversaciónWeb 2.0 De la vitrina a la conversación
Web 2.0 De la vitrina a la conversaciónEspacio Público
 
Преимущества и недостатки операционной системы Windows Phone
Преимущества и недостатки операционной системы Windows PhoneПреимущества и недостатки операционной системы Windows Phone
Преимущества и недостатки операционной системы Windows Phoneинна ветрова
 
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHOAPLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHOGerson Tocno Lopez
 
chap4.ppt
chap4.pptchap4.ppt
chap4.pptShankarAshokpuram
 
4
44
4Shabbir Terai
 

Más contenido relacionado

La actualidad más candente

Chapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraChapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraAADITYA TANTIA
 
Introduction To Marketing Research
Introduction To Marketing ResearchIntroduction To Marketing Research
Introduction To Marketing ResearchAbdul Hamid
 
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...Pratik Meshram
 
3 marketing research
3 marketing research3 marketing research
3 marketing researchrrhhoohhii
 
Marketing research
Marketing research Marketing research
Marketing researcheyad-gh
 
Marketing research
Marketing researchMarketing research
Marketing researchankitaun
 
The problem definition process for marketing research problem
The problem definition process for marketing research problemThe problem definition process for marketing research problem
The problem definition process for marketing research problemshafinislam
 
Market Research & Process
Market Research & ProcessMarket Research & Process
Market Research & ProcessRubayet Hassan
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research MethodsMarcus McGowan
 
Marketing Research Ch4
Marketing Research Ch4 Marketing Research Ch4
Marketing Research Ch4 kkjjkevin03
 
Processof research
Processof researchProcessof research
Processof researchdimpleraj
 
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHUMARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHUSameer Mathur
 

La actualidad más candente (14)

Chapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraChapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research Malhotra
 
Introduction To Marketing Research
Introduction To Marketing ResearchIntroduction To Marketing Research
Introduction To Marketing Research
 
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
pratik meshram -Unit 1 contemporary marketing research full notes pune univer...
 
3 marketing research
3 marketing research3 marketing research
3 marketing research
 
Primary market research
Primary market researchPrimary market research
Primary market research
 
Marketing research
Marketing research Marketing research
Marketing research
 
Marketing research
Marketing researchMarketing research
Marketing research
 
The problem definition process for marketing research problem
The problem definition process for marketing research problemThe problem definition process for marketing research problem
The problem definition process for marketing research problem
 
Market Research & Process
Market Research & ProcessMarket Research & Process
Market Research & Process
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research Methods
 
Marketing Research Ch4
Marketing Research Ch4 Marketing Research Ch4
Marketing Research Ch4
 
Malhotra02
Malhotra02Malhotra02
Malhotra02
 
Processof research
Processof researchProcessof research
Processof research
 
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHUMARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
MARKETING RESEARCH AND PROCESS BY JEET PAREKH IIT BHU
 

Destacado

Flying Lids
Flying LidsFlying Lids
Flying Lidsoutwater
 
Evseev Vlad – a young biathlete from Vladimir
Evseev Vlad – a young biathlete from VladimirEvseev Vlad – a young biathlete from Vladimir
Evseev Vlad – a young biathlete from Vladimirprosvsports
 
Web 2.0 De la vitrina a la conversación
Web 2.0 De la vitrina a la conversaciónWeb 2.0 De la vitrina a la conversación
Web 2.0 De la vitrina a la conversaciónEspacio Público
 
Преимущества и недостатки операционной системы Windows Phone
Преимущества и недостатки операционной системы Windows PhoneПреимущества и недостатки операционной системы Windows Phone
Преимущества и недостатки операционной системы Windows Phoneинна ветрова
 
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHOAPLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHOGerson Tocno Lopez
 

Destacado (6)

Ficha actividad 1
Ficha actividad 1Ficha actividad 1
Ficha actividad 1
 
Flying Lids
Flying LidsFlying Lids
Flying Lids
 
Evseev Vlad – a young biathlete from Vladimir
Evseev Vlad – a young biathlete from VladimirEvseev Vlad – a young biathlete from Vladimir
Evseev Vlad – a young biathlete from Vladimir
 
Web 2.0 De la vitrina a la conversación
Web 2.0 De la vitrina a la conversaciónWeb 2.0 De la vitrina a la conversación
Web 2.0 De la vitrina a la conversación
 
Преимущества и недостатки операционной системы Windows Phone
Преимущества и недостатки операционной системы Windows PhoneПреимущества и недостатки операционной системы Windows Phone
Преимущества и недостатки операционной системы Windows Phone
 
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHOAPLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
APLICACIÓN DE UN PROGRAMA DE FORMALIZACIÓN A LAS EMPRESAS EN LA CIUDAD DE HUACHO
 

Similar a Marketing Research Op 08

19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...Sonraj Tawde
 
Marketing research
Marketing researchMarketing research
Marketing researchLijin Mathew
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
marketing information
marketing informationmarketing information
marketing informationMostafa Ewees
 
Strategic Marketing Session 4
Strategic Marketing Session 4Strategic Marketing Session 4
Strategic Marketing Session 4Anik Saha
 
Touray moriba ba522week4-final rsearchprojct-global marketing _ppt
Touray moriba ba522week4-final rsearchprojct-global marketing _pptTouray moriba ba522week4-final rsearchprojct-global marketing _ppt
Touray moriba ba522week4-final rsearchprojct-global marketing _pptMoriba Touray
 
EvansBerman_Marketing_Decisions_elaborated.pptx
EvansBerman_Marketing_Decisions_elaborated.pptxEvansBerman_Marketing_Decisions_elaborated.pptx
EvansBerman_Marketing_Decisions_elaborated.pptxJayakishoreRavindran
 
Conducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandConducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandAIMS Education
 
CHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptx
CHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptxCHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptx
CHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptxJenecelleCabanagEnci
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Researchanilranaut
 
Chapter_04(Information for Marketing Decisions)(Chapter 3).pptx
Chapter_04(Information for Marketing Decisions)(Chapter 3).pptxChapter_04(Information for Marketing Decisions)(Chapter 3).pptx
Chapter_04(Information for Marketing Decisions)(Chapter 3).pptxSongSong34
 

Similar a Marketing Research Op 08 (20)

chap4.ppt
chap4.pptchap4.ppt
chap4.ppt
 
4
44
4
 
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
MARKETING RESEARCH AND MIS
MARKETING RESEARCH AND MISMARKETING RESEARCH AND MIS
MARKETING RESEARCH AND MIS
 
Lecture on marketing research.
Lecture on marketing research.Lecture on marketing research.
Lecture on marketing research.
 
marketing information
marketing informationmarketing information
marketing information
 
Strategic Marketing Session 4
Strategic Marketing Session 4Strategic Marketing Session 4
Strategic Marketing Session 4
 
Touray moriba ba522week4-final rsearchprojct-global marketing _ppt
Touray moriba ba522week4-final rsearchprojct-global marketing _pptTouray moriba ba522week4-final rsearchprojct-global marketing _ppt
Touray moriba ba522week4-final rsearchprojct-global marketing _ppt
 
EvansBerman_Marketing_Decisions_elaborated.pptx
EvansBerman_Marketing_Decisions_elaborated.pptxEvansBerman_Marketing_Decisions_elaborated.pptx
EvansBerman_Marketing_Decisions_elaborated.pptx
 
Data collection
Data collectionData collection
Data collection
 
Conducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandConducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting Demand
 
Evans berman chapter_04
Evans berman chapter_04Evans berman chapter_04
Evans berman chapter_04
 
Ppt.file
Ppt.filePpt.file
Ppt.file
 
Pcc mktg 6 chapter 2
Pcc mktg 6 chapter 2Pcc mktg 6 chapter 2
Pcc mktg 6 chapter 2
 
CHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptx
CHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptxCHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptx
CHAPTER-4-CONDUCT-MARKETING-RESEARCH.pptx
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Chapter_04(Information for Marketing Decisions)(Chapter 3).pptx
Chapter_04(Information for Marketing Decisions)(Chapter 3).pptxChapter_04(Information for Marketing Decisions)(Chapter 3).pptx
Chapter_04(Information for Marketing Decisions)(Chapter 3).pptx
 

Más de susanellis

Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08susanellis
 
Achieving An Agreement Op 08
Achieving An Agreement Op 08Achieving An Agreement Op 08
Achieving An Agreement Op 08susanellis
 
Why Tourism Tourism Enterprises Op 08
Why Tourism Tourism Enterprises Op 08Why Tourism Tourism Enterprises Op 08
Why Tourism Tourism Enterprises Op 08susanellis
 
New Zealand Natural History Pt1 Op 08
New Zealand Natural History Pt1 Op 08New Zealand Natural History Pt1 Op 08
New Zealand Natural History Pt1 Op 08susanellis
 
Sales Cycle Op 08
Sales Cycle Op 08Sales Cycle Op 08
Sales Cycle Op 08susanellis
 
Leaders Or Managers Op 08
Leaders Or Managers Op 08Leaders Or Managers Op 08
Leaders Or Managers Op 08susanellis
 
Service Marketing Op 08
Service Marketing Op 08Service Marketing Op 08
Service Marketing Op 08susanellis
 
New Zealand Natural History Part2 Op 08
New Zealand Natural History Part2 Op 08New Zealand Natural History Part2 Op 08
New Zealand Natural History Part2 Op 08susanellis
 
Marketing Planning Op 08
Marketing Planning Op 08Marketing Planning Op 08
Marketing Planning Op 08susanellis
 
Marketing Process Op 08
Marketing Process Op 08Marketing Process Op 08
Marketing Process Op 08susanellis
 
Leadership Op 08
Leadership Op 08Leadership Op 08
Leadership Op 08susanellis
 
Job Interview Op 08
Job Interview Op 08Job Interview Op 08
Job Interview Op 08susanellis
 
Market Analysis Tools Op 08
Market Analysis Tools Op 08Market Analysis Tools Op 08
Market Analysis Tools Op 08susanellis
 
Marketing Mix Priced Op 08
Marketing Mix Priced Op 08Marketing Mix Priced Op 08
Marketing Mix Priced Op 08susanellis
 
Interpretation In Tourism Op 08
Interpretation In Tourism Op 08Interpretation In Tourism Op 08
Interpretation In Tourism Op 08susanellis
 
Presentation Skills Op 08
Presentation Skills Op 08Presentation Skills Op 08
Presentation Skills Op 08susanellis
 
Intro To Adventure Tourism Op 08
Intro To Adventure Tourism Op 08Intro To Adventure Tourism Op 08
Intro To Adventure Tourism Op 08susanellis
 
Presentation Of Dflp
Presentation Of DflpPresentation Of Dflp
Presentation Of Dflpsusanellis
 

Más de susanellis (18)

Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08Buying Selling In Tourism Op 08
Buying Selling In Tourism Op 08
 
Achieving An Agreement Op 08
Achieving An Agreement Op 08Achieving An Agreement Op 08
Achieving An Agreement Op 08
 
Why Tourism Tourism Enterprises Op 08
Why Tourism Tourism Enterprises Op 08Why Tourism Tourism Enterprises Op 08
Why Tourism Tourism Enterprises Op 08
 
New Zealand Natural History Pt1 Op 08
New Zealand Natural History Pt1 Op 08New Zealand Natural History Pt1 Op 08
New Zealand Natural History Pt1 Op 08
 
Sales Cycle Op 08
Sales Cycle Op 08Sales Cycle Op 08
Sales Cycle Op 08
 
Leaders Or Managers Op 08
Leaders Or Managers Op 08Leaders Or Managers Op 08
Leaders Or Managers Op 08
 
Service Marketing Op 08
Service Marketing Op 08Service Marketing Op 08
Service Marketing Op 08
 
New Zealand Natural History Part2 Op 08
New Zealand Natural History Part2 Op 08New Zealand Natural History Part2 Op 08
New Zealand Natural History Part2 Op 08
 
Marketing Planning Op 08
Marketing Planning Op 08Marketing Planning Op 08
Marketing Planning Op 08
 
Marketing Process Op 08
Marketing Process Op 08Marketing Process Op 08
Marketing Process Op 08
 
Leadership Op 08
Leadership Op 08Leadership Op 08
Leadership Op 08
 
Job Interview Op 08
Job Interview Op 08Job Interview Op 08
Job Interview Op 08
 
Market Analysis Tools Op 08
Market Analysis Tools Op 08Market Analysis Tools Op 08
Market Analysis Tools Op 08
 
Marketing Mix Priced Op 08
Marketing Mix Priced Op 08Marketing Mix Priced Op 08
Marketing Mix Priced Op 08
 
Interpretation In Tourism Op 08
Interpretation In Tourism Op 08Interpretation In Tourism Op 08
Interpretation In Tourism Op 08
 
Presentation Skills Op 08
Presentation Skills Op 08Presentation Skills Op 08
Presentation Skills Op 08
 
Intro To Adventure Tourism Op 08
Intro To Adventure Tourism Op 08Intro To Adventure Tourism Op 08
Intro To Adventure Tourism Op 08
 
Presentation Of Dflp
Presentation Of DflpPresentation Of Dflp
Presentation Of Dflp
 

Último

The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performanceirhcs
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfAgusHalim9
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
Expert Cross-Border Financial Planning Advisors
Expert Cross-Border Financial Planning AdvisorsExpert Cross-Border Financial Planning Advisors
Expert Cross-Border Financial Planning Advisorscardinalpointwealth11
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrenttoniquemcintosh1
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
zidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdfzidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 

Último (20)

The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Expert Cross-Border Financial Planning Advisors
Expert Cross-Border Financial Planning AdvisorsExpert Cross-Border Financial Planning Advisors
Expert Cross-Border Financial Planning Advisors
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
zidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdfzidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 

Marketing Research Op 08

  • 1. Marketing Research Hillary Jenkins, Otago Polytechnic 2008
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Qualitative This is soft data ‘ research that deals with information too difficult or expensive to quantify such subjective opinions and value judgements, typically unearthed during interviews or discussion groups.’ [Dibb, Simkin, Pride and Ferrell, 1997]
  • 14.
  • 15.
  • 16.
  • 17. Conducting Market Research 1. Establish purpose or aim of research (objective) ‏ 2. Determine information requirements 3. Select suitable methods/techniques 4. Conduct research 5. Collate, analyse and interpret data 6. Report the findings