1. 5 S TE PS
Susan Trivers
America’s Great Speaking Coach

2. 5 Steps to Creating Lasting
Retention and
Transformative Speeches Transformatio
and Presentations n
Attentio Compelling
Key High n Delivery
Points Impact Getting Style
drive Content Opening
Call to
to Mix
Action
CTA
Steps 1 2 3 4 5
©Susan Trivers 2011

3. Call-to-Action
The Power of RECENCY
Last heard, longest
remembered
“The shape
your life is in
your hands”
“When you
believe you
can, you WILL”
“Help us
improve a little
bit every day”

4. Key Points that
drive to your
Call-to-action
1-What is the problem?
2-Who cares/why
should we address it?
3-What we can do?

5. High Impact
Content Mix
oQuotes
oResearch
oSurveys & Trends
oStatistics
oParticipation
oStories
oVisuals
oProps
oPop culture

6. Attention-
getting
Opening
1 - Grab the
audience with a
question (?) or
2 - Surprise the
audience with
something they
don’t know, or a
counter-intuitive
statement (!) and
3 - Always begin with
YOU (the audience)

7. Compelling
Delivery Style
1 - Great content FIRST
2 - Practice the flow,
your vocal variety, your
pauses and using your
visuals and props
3 -Rehearse to prepare
for the audience: eye
contact, smiling,
conversational tone of
voice, natural rhythm
Speak with passion and
authenticity from your
inner knowledge

8. Susan G. Trivers, MBA
Speaking Coach and Platform Speaker
Speaking content development and
coaching for:
•Presidents and CEOs
•High-performers
•Sales and Marketing leads
•Stakeholders/Board members
•Professionals (attorneys, CPAs,
architects)
•Non-profit leadership
•Information Technology Systems and
Services Experts
•Government contractors
Learn more at www.susantrivers.com
Follow me on Twitter @speakandgrowbiz
Join my network on LinkedIn