50 Ways to Promote Your Business on the Internet
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Susan Hallam's presentation at Trent Bridge, covering tips for Google Search Engine Optimisation (SEO), social media marketing, ways to drive traffic to your website, and a total of 50 great ideas for small businesses to promote their website on the Internet
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50 Ways to Promote Your Business on the Internet
- 1. ©Hallam Internet Ltd http://www.hallaminternet.com 50 Ways to Promote Your Business Beat the clock! Twitter: susanhallam LinkedIn: susanhallam Web: www.HallamInternet.com Blog: www.HallamInternet.com/
- 2. ©Hallam Internet Ltd http://www.hallaminternet.com
- 3. ©Hallam Internet Ltd http://www.hallaminternet.com Internet Marketing Professionals
- 4. ©Hallam Internet Ltd http://www.hallaminternet.com
- 5. ©Hallam Internet Ltd http://www.hallaminternet.com What do we do?
- 6. ©Hallam Internet Ltd http://www.hallaminternet.com
- 7. ©Hallam Internet Ltd http://www.hallaminternet.com Become an Author on Google
- 8. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Create a Great Google Plus Profile
- 9. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Hook Google+ up to your other social identities
- 10. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Connect Google+ to your content
- 11. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Get your company on Google+, too
- 12. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Google Plus: Get Reviews
- 13. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Get External Reviews
- 14. ©Hallam Internet Ltd http://www.hallaminternet.com 7. Google+: Get on the Google Map
- 15. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Get Access to Your Webmaster Tools
- 16. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Fix your Site Links
- 17. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Let Google help you stay alert
- 18. ©Hallam Internet Ltd http://www.hallaminternet.com 11. SEO: It’s all change this summer…
- 19. ©Hallam Internet Ltd http://www.hallaminternet.com 12. Fresh content ● Fresh unique content: blogs ● User generated content: reviews, testimonials ● Social media signals: social media mentions
- 20. ©Hallam Internet Ltd http://www.hallaminternet.com 13. SEO: Quality Links Count
- 21. ©Hallam Internet Ltd http://www.hallaminternet.com 14. Review your inbound link profile ● Different types of sites: blogs, news, directories, Q&A ● Low and high PageRank sites ● Social links: Twitter, LinkedIn, YouTube, Google+
- 22. ©Hallam Internet Ltd http://www.hallaminternet.com 15. Create an SEO Dashboard
- 23. ©Hallam Internet Ltd http://www.hallaminternet.com
- 24. ©Hallam Internet Ltd http://www.hallaminternet.com LinkedIn : affluent, educated, professional
- 25. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Start Social Selling 1. Networking 2. Prospecting 3. Research
- 26. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Improve Your Profile ● Video ● Powerpoint ● Images
- 27. ©Hallam Internet Ltd http://www.hallaminternet.com 3. LinkedIn Company Page
- 28. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Status updates: What can you say?
- 29. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Who’s Viewed Your Profile?
- 30. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Measuring LinkedIn Success
- 31. ©Hallam Internet Ltd http://www.hallaminternet.com
- 32. ©Hallam Internet Ltd http://www.hallaminternet.com 7. What works? Being human
- 33. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Seriously. Being Human & Cute.
- 34. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Being helpful
- 35. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Tell them what you want them to do
- 36. ©Hallam Internet Ltd http://www.hallaminternet.com Half Way... Everybody OK?
- 37. ©Hallam Internet Ltd http://www.hallaminternet.com Looking for more traffic?
- 38. ©Hallam Internet Ltd http://www.hallaminternet.com 1. World’s 2nd Largest Search Engine: YouTube
- 39. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Don’t forget the press (new address: www.nottinghampost.com)
- 40. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Partnership working
- 41. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Offer Something for Free
- 42. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Pay With a Tweet
- 43. ©Hallam Internet Ltd http://www.hallaminternet.com Twitter
- 44. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Write a great profile
- 45. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Listening: Spy on your competition
- 46. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Engage with your community
- 47. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Retweet to engage with your community
- 48. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Share recommendations
- 49. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Show Photos
- 50. ©Hallam Internet Ltd http://www.hallaminternet.com 7. Journalists love Twitter
- 51. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Find Lists
- 52. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Use Scheduling Tools
- 53. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Use your 15 minutes a day wisely 3 minutes: Reply to comments, posts, questions 2 minutes: Share some love: thank you, kudos 10 minutes: generate updates
- 54. ©Hallam Internet Ltd http://www.hallaminternet.com Improving your own web pages
- 55. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Take the 3 second test
- 56. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Make A Promise
- 57. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Use Reviews to Build Trust
- 58. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Check your reading levels
- 59. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Rewrite your About Us page
- 60. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Test what you look like on mobile http://mattkersley.com/responsive/
- 61. ©Hallam Internet Ltd http://www.hallaminternet.com 7. Get a Custom 404
- 62. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Get a Favicon
- 63. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Use HubSpot Marketing Grader
- 64. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Keep Learning!
- 65. ©Hallam Internet Ltd http://www.hallaminternet.com 50 Ways to Promote Your Business Beat the clock! Twitter: susanhallam LinkedIn: susanhallam Web: www.HallamInternet.com Blog: www.HallamInternet.com/
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