Sport Careers Chapter 14 Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› Sport Careers Professional opportunities in sport management Preparation in physical education, exercise science, and sport assist individuals in sport media Increase marketability in these areas Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› The Sport Enterprise, 1 Sports and fitness are BIG business generated more than 84.3 billion dollars Sports equipment sales 22.8 billion dollars Exercise equipment sales 3.75 billion dollars Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› The Sport Enterprise, 2 Sales of sport apparel 34.1 billion dollars Sales of athletic footwear 14.48 billion dollars Wholesale sales of sport licensed products billion-dollar industry Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› Sport Spectator Interest Premier sport events: Olympics, Super Bowl, NCAA Final Four, National Basketball League Championships, and Major League Baseball’s World Series watched by millions of people worldwide Digital media allows millions of people watch the broadcast of a match online or using a mobile device Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› Page ‹#› Sports and the Media NFL franchise revenue 13 billion dollars in 2014 NCAA’s 14-year television and licensing rights agreement 10.8 billion dollars NBC paid 4.38 billion dollars for broadcast and digital rights 2014 and 2018 Winter Games 2016 and 2020 Summer Games Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› Page ‹#› Sport Management The study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas - Parkhouse and Pitts Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ‹#› Four Factor Analysis of Sport Management or Blann Jump to Four Factor Analysis of Sport Management, Blann, Appendix Copyright © 2018 McGraw-Hill Education..

1. Sport Careers
Chapter 14
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consent of McGraw-Hill Education.
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‹#›
Sport Careers
Professional opportunities in sport management
Preparation in physical education, exercise science, and sport
assist individuals in sport media
Increase marketability in these areas
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consent of McGraw-Hill Education.
‹#›
The Sport Enterprise, 1
Sports and fitness are BIG business
generated more than 84.3 billion dollars
Sports equipment sales

2. 22.8 billion dollars
Exercise equipment sales
3.75 billion dollars
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consent of McGraw-Hill Education.
‹#›
The Sport Enterprise, 2
Sales of sport apparel
34.1 billion dollars
Sales of athletic footwear
14.48 billion dollars
Wholesale sales of sport licensed products
billion-dollar industry
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No reproduction or distribution without the prior written
consent of McGraw-Hill Education.
‹#›
Sport Spectator Interest
Premier sport events: Olympics, Super Bowl,
NCAA Final Four, National Basketball
League Championships, and Major
League Baseball’s World Series
watched by millions of people worldwide

3. Digital media allows millions of people
watch the broadcast of a match online or
using a mobile device
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‹#›
Page ‹#›
Sports and the Media
NFL franchise revenue
13 billion dollars in 2014
NCAA’s 14-year television and
licensing rights agreement
10.8 billion dollars
NBC paid 4.38 billion dollars for
broadcast and digital rights
2014 and 2018 Winter Games
2016 and 2020 Summer Games
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consent of McGraw-Hill Education.
‹#›

4. Page ‹#›
Sport Management
The study and practice involved in relation to all people,
activities, organizations, and businesses involved in producing,
facilitating, promoting, or organizing any product that is sport,
fitness, and recreation-related; and, sport products can be
goods, services, people, places, or ideas - Parkhouse and Pitts
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consent of McGraw-Hill Education.
‹#›
Four Factor Analysis of Sport Management or Blann
Jump to Four Factor Analysis of Sport Management, Blann,
Appendix
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‹#›
Page ‹#›
North American Society for Sport Management or N ASSM and
the National Association for Physical Education and Sport or
NASPE Competencies

5. Sociocultural dimensions
Management and leadership in sport
Ethics in sport management
Marketing in sport
Communication in sport
Budget and finance in sport
Legal aspects of sport
Economics in sport
Sport governance
Field experience in sport management
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‹#›
Page ‹#›
Sport Management Career Paths
Sport Administration
Management of Sport Clubs and Centers
Sport Facilities
Sport or Leisure Social Services
Sport Marketing
Sport Communications
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6. ‹#›
Page ‹#›
Careers in Sport Management
Athletic administration
Collegiate and corporate recreation management
Sport facilities management
Sport retailing
Professional and sport
organizations
Sport analytics
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‹#›
Careers in Sport Media
Sport Broadcasting
Sportswriting and Journalism
Sport Photography
Sports Information Director
Web Developer or Social Media

7. Copyright © 2018 McGraw-Hill Education. All rights reserved.
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‹#›
Page ‹#›
Performance and Other Sport Careers, 1
Dance Careers
Professional Athletics
Only 1.1 percent of NCAA men’s and 1 percent women’s
basketball players enter professional ranks
1.6 percent of NCAA football players who enter professional
ranks
9.7 percent of baseball players enter professional ranks
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Performance and Other Sport Careers, 2
Officiating
One must know rules of sport as well as good officiating
mechanics
Sport Law and Agency

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‹#›
Page ‹#›
Entrepreneurship, 1
Should I be an entrepreneur?
Do I have a viable, marketable service or product?
Is there a consumer desire for the service or product?
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Entrepreneurship, 2
Examples
Personal trainers
Consultants
Personal coaching
Computerized skill analysis
Sport instructional camps and schools

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‹#›
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Increase Your Professional Marketability, 1
Education
Development of talent
Build on experiences progressively
Entry level positions
Career ladder
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Increase Your Professional Marketability, 2
Fieldwork and Internships
Volunteer work
Networking

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Page ‹#›
Social Justice Talking Points
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Social Justice Talking Points, 1
Minorities and women are underrepresented in the sport
industry, particularly at upper-level positions
Efforts to enhance diversity in the field need to increase
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11. Social Justice Talking Points, 2
Many stadium and arenas are publicly financed, with owners
receiving a host of incentives and tax breaks
Yet, the rising price of tickets stratifies fans across
socioeconomic lines, making attending events out of reach for
many members of the public
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Social Justice Talking Points, 3
The fact that salaries of intercollegiate athletic directors and
coaches sometimes exceed that of the college president and that
multimillion dollar income is derived from high-profile
programs brings into question the place of sport on collegiate
campuses and the issue of compensation for student-athletes
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‹#›
Current Trends: Moving Toward the Future
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Moving Toward the Future, 1
Technological advances will play a significant role in the
experience of fans at events, offering Wi-Fi connectivity for
smartphones and tablets, massive video-boards, sophisticated
player tracking systems, and greater fan interactivity
The digital trend of streaming live sports continues to woo fans
away from attending live events
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Moving Toward the Future, 2
Globalization of sport offers enormous potential to bring people
together across the world through a common shared interest in
sport
Sport has the ability to cross cultural boundaries
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Moving Toward the Future, 3
Greater emphasis on social responsibility will be seen, with the

13. sport industry demonstrating greater sensitivity to
environmental sustainability, addressing socioeconomic
disparities in access, and increasing commitment to diversity in
the sport management field
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Moving Toward the Future, 4
What is one trend you see today that will impact careers and
opportunities in sport?
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Appendix
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14. Four Factor Analysis of Sport Management, Blann, Appendix
There are five rectangular boxes. The box in the center is
labeled sport management. It is surrounded by four boxes. The
boxes are connected to the central box by double-ended arrows.
The box at the top is labeled the sport world. The box to the
right is labeled organized sport. The box at the bottom is
labeled the sport enterprise. The box on the left side is labeled
managing sport experiences.
Jump back to Four Factor Analysis of Sport Management, Blann
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