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UPA2011 Neuro Web Design talk
1.
Neuro Web Design:
What makes them click? Human Factors International, Inc. User Experience for a Better World UPA June 2011 © 2011 Human Factors International, Inc. All rights reserved.
2.
40,000,000 © 2011 Human
Factors International, Inc. All rights reserved. 2
3.
40 © 2011 Human
Factors International, Inc. All rights reserved. 3
4.
© 2011 Human
Factors International, Inc. All rights reserved. 4
5.
yesterday was he
aggressive she. was rude lady that yesterday. my disturb work it don’t. © 2011 Human Factors International, Inc. All rights reserved. 5
6.
his you boy
respects the. your appreciate gesture until I. always to waits he patiently. © 2011 Human Factors International, Inc. All rights reserved. 6
7.
sleeping far the
dog is. begin green hat is my. cold can always snow is. © 2011 Human Factors International, Inc. All rights reserved. 7
8.
© 2011 Human
Factors International, Inc. All rights reserved. 8
9.
© 2011 Human
Factors International, Inc. All rights reserved. 9
10.
© 2011 Human
Factors International, Inc. All rights reserved. 10
11.
Iyengar, Sheena S.
and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006. © 2011 Human Factors International, Inc. All rights reserved. 11
12.
© 2011 Human
Factors International, Inc. All rights reserved. 12
13.
© 2011 Human
Factors International, Inc. All rights reserved. 13
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© 2011 Human
Factors International, Inc. All rights reserved. 14
15.
One
Five bystander bystanders Gives help 85% Gives help 31% of the time of the time Latane, B., and J.M. Darley. “Group Inhibition of Bystander Intervention in Emergencies.” Journal of Personality and Social Psychology 10 (1968): 215-21. © 2011 Human Factors International, Inc. All rights reserved. 15
16.
Chen, Yi-Fen, Herd
behavior in purchasing books online, Computers in Human Behavior, 24, (2008), 1977-1992. © 2011 Human Factors International, Inc. All rights reserved. 16
17.
Kunz, P.R. and
M. Wolcott. 1976. Season’s Greetings: From my status to yours. Social Science Research, 5:269-278. © 2011 Human Factors International, Inc. All rights reserved. 17
18.
Gamberini, Luciano, Giovanni
Petrucci, Andrea Spoto, Anna Spagnolli. 2007. Embedded persuasive strategies to obtain visitors' data: Comparing reward and reciprocity in an amateur, knowledge-based website. In Persuasive Technology, Second International Conference on Persuasive Technology. New York: Springer. © 2011 Human Factors International, Inc. All rights reserved. 18
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© 2011 Human
Factors International, Inc. All rights reserved. 19
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© 2011 Human
Factors International, Inc. All rights reserved. 20
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just how good
is the cookie? Worchel, Stephen, Jerry Lee, and Akanbi Adewole. 1975. Effects of supply and demand on ratings of object value. Journal of Personality and Social Psychology. Vol 32(5), 906-914. © 2011 Human Factors International, Inc. All rights reserved. 21
22.
© 2011 Human
Factors International, Inc. All rights reserved. 22
23.
Bechara, A., H.
Damasio, D. Tranel, and A.R. Damasio. 1997. Deciding advantageously before knowing advantageous strategy. Science. 275, 1293-1295. © 2011 Human Factors International, Inc. All rights reserved. 23
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© 2011 Human
Factors International, Inc. All rights reserved. 24
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© 2011 Human
Factors International, Inc. All rights reserved. 25
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© 2011 Human
Factors International, Inc. All rights reserved. 26
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© 2011 Human
Factors International, Inc. All rights reserved. 27
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© 2011 Human
Factors International, Inc. All rights reserved. 28
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Factors International, Inc. All rights reserved. 29
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Factors International, Inc. All rights reserved. 30
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© 2011 Human
Factors International, Inc. All rights reserved. 31
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Singer, T., B.
Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162. © 2011 Human Factors International, Inc. All rights reserved. 32
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Factors International, Inc. All rights reserved. 33
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Factors International, Inc. All rights reserved. 34
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Factors International, Inc. All rights reserved. 35
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Factors International, Inc. All rights reserved. 36
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Factors International, Inc. All rights reserved. 37
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Factors International, Inc. All rights reserved. 38
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Factors International, Inc. All rights reserved. 39
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© 2011 Human
Factors International, Inc. All rights reserved. 40
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Factors International, Inc. All rights reserved. 41
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Factors International, Inc. All rights reserved. 42
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Factors International, Inc. All rights reserved. 43
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Factors International, Inc. All rights reserved. 44
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Factors International, Inc. All rights reserved. 45
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Factors International, Inc. All rights reserved. 46
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Factors International, Inc. All rights reserved. 47
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Factors International, Inc. All rights reserved. 48
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Factors International, Inc. All rights reserved. 49
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Factors International, Inc. All rights reserved. 50
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Factors International, Inc. All rights reserved. 51
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Factors International, Inc. All rights reserved. 52
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Factors International, Inc. All rights reserved. 53
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Factors International, Inc. All rights reserved. 54
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© 2011 Human
Factors International, Inc. All rights reserved. 58
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The only true
wisdom is in knowing you know nothing. -- Socrates © 2011 Human Factors International, Inc. All rights reserved. 59
60.
Susan Weinschenk, Ph.D.
susan@humanfactors.com www.humanfactors.com 715-352-2816 @thebrainlady © 2011 Human Factors International, Inc. All rights reserved. 60
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