What Every Designer Needs To Know About People
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Slides from my talk on January 31, 2013, sponsored by usertesting.com I have a book on this topic: 100 Things Every Designer Needs to Know About People Visit my website and blog for more on this topic: www.theteamw.com/blog
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What Every Designer Needs To Know About People
- 2. @thebrainlady susan@theteamw.com www.theteamw.com Susan Weinschenk, Ph.D. Weinschenk Institute, LLC
- 3. 10. People Pay Attention Only To What Is “Salient”
- 5. Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
- 6. 9. People Use Peripheral Vision To Get The “Gist” Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
- 8. Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
- 9. #4: Hard To Read Or Overly Decorative Fonts = Task Is Hard 8 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
- 10. #4: Hard To Read Or Overly Decorative Fonts = Task Is Hard 8 minutes 15 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
- 11. #4: Hard To Read Or Overly Decorative Fonts = Is Hard 8. Hard To Read Or Overly Decorative Fonts = Task Task Is Hard 8 minutes 15 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
- 13. Fact or Fiction? People can only remember/process 7 + or – “things” at a time FICTION
- 14. 7. People Can Remember/Deal With 3-4 Things At A Time Baddeley, A. D. (1994). The magical number seven: Still magic after all these years? Psychological Review, 101, 353-356. Broadbent, D. (1975). The magic number seven after fifteen years. In: Studies in long-term memory, ed. A. Kennedy & A. Wilkes. Wiley. Cowan, N. (2001). The magical number 4 in short-term memory: A reconsideration of mental storage capacity. Behavioral and Brain Sciences, 24, 87-185.
- 15. 40% stopped to taste 30% of them purchased 100 people = 12 sales 60% stopped to taste 3% of them purchased 100 people = 2 sales
- 16. Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006.
- 19. 6. Too Many Choices = No Choice
- 20. Choice = Control = Survival
- 22. 17 x 24 = ?
- 23. Daniel Kahneman, Thinking Fast and Slow
- 24. 5. Most Mental Processing Is Unconscious
- 26. A bat and ball cost $1.10. The bat costs one dollar more than the ball. How much does the ball cost?
- 27. EAT
- 28. SO_P
- 29. WASH
- 30. SO_P
- 31. high a salary desk paying
- 33. In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days or 47 days?
- 34. In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days or 47 days?
- 35. How many animals of each kind did Moses take into the ark?
- 36. How many animals of each kind did Barak Obama take into the ark?
- 37. Is the height of the tallest redwood more or less than 1200 ft?” What is your best guess about the height of the tallest redwood?
- 38. Is the height of the tallest redwood more or less than 1200 ft?” What is your best guess about the height of the tallest redwood? 844
- 39. Is the height of the tallest redwood more or less than 180 ft?” What is your best guess about the height of the tallest redwood?
- 40. Is the height of the tallest redwood more or less than 180 ft?” What is your best guess about the height of the tallest redwood? 282
- 41. Campbell’s Soup -- 10% off sale Limit of 12 cans per person
- 42. Campbell’s Soup -- 10% off sale No limit per person
- 43. Campbell’s Soup -- 10% off sale Limit of 12 cans per person
- 44. Campbell’s Soup -- 10% off sale No limit per person
- 45. 4. People Have Mental Models
- 46. Business, Conceptual Audience & User Model Design Testing & Design Validation Research & Analysis
- 47. 3. There are “weak” ties and “strong” ties “Weak” Ties =? “Strong” Ties = 150 Professor Robin Dunbar University of Oxford http://www.isca.ox.ac.uk/about-us/staff/academic/prof-robin-dunbar/
- 48. 2. Speaker and Listener Brains Sync Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences.
- 49. 1. The Fusiform Facial Area (FFA) Makes Us Pay Attention To Human Faces
- 52. @thebrainlady susan@theteamw.com www.theteamw.com Susan Weinschenk, Ph.D. Weinschenk Institute, LLC
Notas del editor
- [current state] Our current knowledge about usability and user experience is only the tip of the ice burg. The field of usability is maturing; we know how to design experiences that people can use. We have methodology; we have standards and guidelines based on the science of cognitive psychology. We have data to back up our decisions and we fall back on this data to make intelligent, informed design decisions. We’re starting to feel pretty good about ourselves and the way we put together designs.