A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org

1. Personal Branding through Social Media with Susan Barnes June 18, 2009

3. What is Social Media?

4. Who Are You Online? Source: http://www. chrisg .com/social-media-brand/

7. It’s Social

9. The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html

10. Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?

18. Case Studies

19. Case Studies

20. Case Studies

21. Case Studies

22. Twitter Source: http://www. sysomos . com/insidetwitter/

24. What is it? Stats 1,425,599,999 - number of Tweets to date (see an up to the minute count here ) 3,000,000 - number of Tweets/day(March 2008) (from TechCrunch ) 165,414 - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active 86,078 - number of followers of the most active Twitter user ( @kevinrose ) 63% - percentage of Twitter users that are male (from Time ) SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats

30. Who to Follow

32. Facebook

33. What is it?

41. LinkedIn

47. Case Study

48. Case Study

49. FriendFeed

55. Case Study

56. Flickr

57. Flickr

63. Case Study

64. Case Study

65. YouTube

70. YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv

72. Case Study

73. Case Study

77. Case Study

87. Thank You! Please keep in touch [email_address] http://www. classesforcauses .org http://www.linkedin.com/in/susanbarnes http://www.twitter.com/classes4causes http://www.twitter.com/susby