Social Media for Market Research and the power of listening with social media.

1. Social Media for Market Research …Are You Listening? with Susan Barnes of Susby Internet Solutions February 27, 2010 A Guest Presentation for Marketing Research Methods in the Green MBA Program at Dominican University of California, with Michaela Hayes

2. INTRODUCTION

3. What Is Social Networking?

5. Broadcast on mass

7. Consumers want control

13. The Conversation Prism Source: By Brian Solis of PR 2.0. http://www.briansolis.com/2009/09/the-conversation-prism-the-landscape-for-international-social-networking

17. A Plan

19. But First we Need to Measure Implementing marketing campaigns is worthless unless you know how they performed. I.e. What is the ROI (return on investment)? Remember, even you’re not paying to promote, on social networks, you’re still spending time.

22. Google Analytics

23. Facebook Insights

24. Facebook Insights

25. Twitter Engagement Tracking

28. Back to the Plan

32. 1. Listen with Google Alerts

35. 1. Listen with Twitter

36. 1. Listen with Twitter

37. 1. Listen with Collecta

38. 1. Listen with Collecta

39. 1. Listen with StumbleUpon

40. 1. Listen with Forums (and partipate too.)

41. 1. Listen with Search Who’s your competition and what are they doing? How do you describe your product?

42. 1. Listen with Search Who’s your competition and what are they doing? How do you describe your product?

43. 1. Listen with Search

44. 1. Listen with Facebook

46. 2. Participate by Following

47. 2. Participate by Connecting

48. 2. Participate by Connecting Join Groups and join the conversation

49. 2. Participate by Adding Value

50. 2. Participate by Adding Value

51. 2. Participate in the Conversation

52. 2. Participate by Commenting

53. 2. Participate by Asking and Answering

55. 2. Participate by Polling

56. 2. Participate by Polling http://twtpoll.com/xxkefi

57. 2. Participate in Polls

58. 2. Participate by Polling http://polls. linkedin .com/poll-results/79055/kjpnp

66. Be Different, Be Remarkable

67. Do’s and Don’t’s in Social Networking

71. Remember the Secret? It’s not about marketing, it’s about relationships and trust.

72. Thank You! With special thanks to Michaela Hayes for inviting me to talk with you today. Susan Barnes’ Contact Info: [email_address] http://www. susby .com http://twitter. com/susby http://www.facebook.com/susby http://www.linkedin.com/in/susanbarnes Phone/SMS: (415) 305-6403 Also check out Classes for Causes http://www.classesforcauses.org http://www.twitter.com/classes4causes http://www.facebook.com/classesforcauses