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Architecting Smartphone UX
1.
Global User Experience
Planning and Architecture Design Series Architecting Product User Experience Case: Smartphone www.novel-ebiz.com
2.
An article or substance
that is manufactured or refined for users. Definition of a Product Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 2©
3.
All product designs
are Human- Centered following Ergonomics that take care of how humans interact with products. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3© Product Structure/Design Architecting User Experience for Product
4.
• Happiness/Joy • Satisfaction/Contentment • Anger/Irritation •
Disappointment/ DissatisfactionSource: International Journal of Design Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4© Product Experience: Human Factors Architecting User Experience for Product
5.
• Motive • Context •
Interaction Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2© Product Usage: Human Factors Architecting User Experience for Product
6.
Author: Sushmita Dutt,
Novel-eBiz Presentation: June 10, 2013 6© User Motive drives Context for Interaction Source: International Journal of Design
7.
Understanding User Context How
a product relates to what user needs Architecting User Experience for Product 5 User Experience factors… Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
8.
When, how and
why a product fits into user’s workflow Understanding User Context Architecting User Experience for Product 1 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
9.
User Goals: What are
user expectations from the product 2 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9© Understanding User Context Architecting User Experience for Product
10.
User domain knowledge: What
user needs to know to use the product 3 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10© Understanding User Context Architecting User Experience for Product
11.
User tasks: What tasks
user needs to perform for product usage 4 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11© Understanding User Context Architecting User Experience for Product
12.
User mental model: Product
perceptions, expectations and what if/wish list 5 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12© Understanding User Context Architecting User Experience for Product
13.
Discovery of user’s “What if
/ Wish List” drives ease of use and Product innovations Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13© - A Methodology Model Discovering User Context Architecting User Experience for Product
14.
Architecture Smartphone user experience is
context driven – use cases and scenarios… Note: A Smartphone is categorized as product for mobility combining hardware and software integrated user experience that keeps user connected with information needs. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14© User Experience: SmartphoneArchitecting User Experience for Product
15.
Architecture Creating Human Factors Metrics
and Use-case Logic Smartphone Human Factors: User Context Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15© Architecting User Experience for Product User Context and Use Cases Smartphone
16.
Expert User User Actions New
User User Actions Goal Striking a balance between User Groups Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16© User Context and User Flow Architecting User Experience for Product Smartphone
17.
Desired Experience Persona -
Expert Smartphone Logic Persona - New Activate Application Display Application Helpline System ResponseUser Actions Activate App. Get Friends Activate Application Display List Rules.. Link to Application Contact Friends for help Stored Data Link to Helpline Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17© Architecting User Experience for Product Persona Driven Drill-down Smartphone – A Use Case Scenario
18.
Author: Sushmita Dutt,
Presentation dated: June 10, 2013 Architecture Factors driving product innovation First Handheld Smartphone Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18© Architecting User Experience for Product Understanding the Product Smartphone – Driven by generations of handheld
19.
Handheld User Experience The hold Natural Scenarios
Movement Ease of Use Delivering Two Fingers Thumbs Human Mechanical effort Natural process Motion Swipe Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19© Architecting User Experience for Product Understanding Ease of Use Smartphone – User Experience Scenarios
20.
Handheld User Experience Interface OS Scenarios Guidelines Operating System Touch
Swipe Tap Navigation Single Screen Application Structure Single focus activity Space Data Views Rules Scroll Expand Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20© Architecting User Experience for Product Understanding The Medium Smartphone – User Experience Scenarios Custom Design
21.
Architecture User Constraints Architecture Author: Sushmita Dutt,
Novel-eBiz Presentation: June 10, 2013 21© Architecting User Experience for Product Understanding Constraints Smartphone – Environment Experience User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)
22.
Architecture Scopes Architecture Author: Sushmita Dutt,
Novel-eBiz Presentation: June 10, 2013 © Architecting User Experience for Product Understanding Scopes Smartphone – Environment Experience User Deliver consistent user experience within defined design guidelines Deliver wireframes details around user activities, tasks and dependencies Deliver segmented experience for custom application
23.
Architecture User Experience Pattern Author: Sushmita
Dutt, Novel-eBiz Presentation: June 10, 2013 © Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes Sample Some Android standard gestures: • Tap-and-hold (long press) • One-finger drag • Two-finger tap • Two-finger drag • Two-finger pinch-zoom • Three-finger drag
24.
Architecture YouTube Pattern: Fixed tabs display functional areas Author: Sushmita
Dutt, Novel-eBiz Presentation: June 10, 2013 24© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes User Experience Sample Pattern
25.
Architecture Music Album Pattern: Allows selection of a
song and then displays user options from a menu Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes User Experience Sample Pattern
26.
Architecture The purpose of
User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use Author: Sushmita Dutt Consultant ,User Experience and Information Architecture for Web, Mobile and Hybrid Technology Platforms sushmitadutt@novel-ebiz.com Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26© Architecting User Experience for Product The need for UX Architecture
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