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A Girl Geek’s Guide to Social Networking for Business Nottingham, 22 nd  June 2009 Susi O’Neill Digital Consultant
 
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My background: Digital content producer, online marketing & website manager 2000-6 Currently consultant to digital industries and advisor to business/public sector on all things digital
“ It’s all about the conversation ”
Social media: History
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[object Object],Social media is a new name for an old thing
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2007: The Tipping Point
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Social media:  How does it work?
How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS
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What’s the point of online communities?
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Social media:  Why is it important?
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Success strategies: Personal/ own business
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Success strategies: selling to clients
They don’t get it #1: Twitter to a non-user
They don’t get it #2: Why? ,[object Object],[object Object],[object Object],[object Object],[object Object]
They don’t get it #3: Diagnostic  ,[object Object],[object Object],[object Object]
Social media I like
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Social media I like #1: Created In Birmingham
[object Object],Subtle plug: Creative Notts Blog
[object Object],Social media I like #2: Inside a Black Apple
[object Object],Social media I like #3: Ning
[object Object],Social media I like #4: Linked In Answers
Social media I like #5: Facebook
Twitter research: What defines a ‘girl geek’?
 
My Girl Geek heroines Delia Derbyshire Clara Rockmore
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22 06 09 Girl Geek Dinners Social Media For Biz