Presentation at the University of Sussex, October 2014

1. CRCC Asia: Living and Working in China

2. Contents
• About CRCC Asia
• Stereotypes
• Dining Etiquette
• Mianzi
• Communication
• Guanxi
• CRCC Asia China Internship Program
Learning Outcomes
• The Cultural truths of China
• Realise the importance of understanding the Real China
• Preparation for experiences in China
• Examine how student experiences in China can drastically improve graduate employability

3. About CRCC Asia
Daniel Nivern
Daniel is a graduate from Oxford
University and co-founded CRCC Asia
in 2006. He was the President of the
Oxford Cambridge Club Beijing and
runs the CRCC Asia San Francisco
office.
Edward Holroyd Pearce
Edward graduated in Oriental
Studies from Cambridge
University and co-founded CRCC
Asia in 2006. He currently runs
the CRCC Asia China offices.
Thomas Kirkwood
Thomas became the third director of
CRCC Asia in 2008. He is the owner of
Kirkwood & Sons LLP, a board
member of Sino Geophysical, a
shareholder in Yeepay and an adviser
on energy matters to KW&Co.
Our Values
CRCC Asia believes in maintaining the highest level of
commitment to its core values:
•A commitment to people
•A commitment to professionalism
•A commitment to global partnership
We believe in a global future and we are committed to
building international connections that will shape
tomorrow’s business landscape.
Our Aim
CRCC Asia specializes in connecting China and the global
community through China Internships, Study
Abroad Programs and Consulting services. As the leading
provider of Internships in China, we work with the best
companies in Beijing, Shanghai, Shenzhen, and Sanya to
provide students and graduates the opportunity to
further their personal and professional development in a
dynamic international setting. All of our Programs allow
participants to gain an insight into Chinese business
culture, meet industry leaders and build business
networks.

4. CRCC Asia | Company Growth
CRCC Asia initially offered strategic assistance to
SMEs looking to enter the Chinese market and
offered work and travel opportunities for
international students in China. The pioneering
internship program officially began in May 2008
and has grown annually from 250 interns per year
in 2009 to over 1700 interns on the program in
2014.
1700+
interns
2006 2007 2009 2010 2011 2012 2013 2014
CRCC Asia
established
in London
in December
The company
expanded
operations
by opening
an office in
Beijing
CRCC Asia was
incorporated
in the United
States and an
office was
established in
Pennsylvania
Opened in
Shanghai and
San Francisco.
Courses and
Mandarin
offered
Established
in Sydney,
Venice, and
Sanya
Opened offices
in Madrid.
Established a
program in
Shenzhen.
250
interns
450
interns
800
interns
1000
interns
1500
interns
Generation
UK Launch.
Opened office
in Toronto.

5. About CRCC Asia | In The Wider Community
CRCC Asia – Winners of The British Business Award 2012
The Entrepreneur of the Year Award recognises CRCC Asia’s continuing
achievements in enterprise and successful endeavours in China.
Previous winners include Standard Chartered, Unilever and Arup.
CRCC Asia – Winners of The Cathay Pacific China Business Award 2010
The New Horizons Award. Previous winners have included SMD
Holdings, B&Q, Arup, Prudential, Cherry Valley Farms and
Rolls-Royce.
CRCC Asia elected by the British Council to provide government funded internships in China.
CRCC Asia chosen as placement provider for Generation UK
Internship Programme, a British Council campaign to send up to
15,000 students from the UK to China on scholarships by 2016.

6. CRCC Asia - Funded China Programs
Generation UK
In addition to our internal Scholarship Program, Generation UK, the British Council run
campaign also provides funding for students to head out to China.
CRCC Asia have sent over 160 students and 2013
graduates from the UK out to China on fully-funded
2 month internship programs as part of
the Generation UK initiative. Funding for all 2014
programs has now been allocated. Further
funding is now available.
 2-month placements in Beijing, Shanghai and
Shenzhen,
 UK and Irish passport holders only,
 Family income of £40,000 or less
 Academic excellence
 Interest in China

7. ‘The UK and China have become indispensible partners for each other's
development.’
(Prime Minister David Cameron, 2013)

8. China Internship Program | Why China?
Wy
China?
Population of
over 1.3
billion
China is now the
worlds 3rd
largest investor
Alibaba’s market value is
2314.4 billion dollars,
which is superior than
Facebook, IBM, and JP
Morgan
China is the world's longest
continuous civilization (5000
years old)
Forecast from The Economist,
China will overtake the US as the
largest global economy in 2021.
Some economists believe this has
already happened.
2013 GDP annual
growth : China (7.7%),
USA(1.7%).
China is one of the
world’s top exporters
and is attracting record
amounts of foreign
investment
8 type of Chinese cuisines:
Anhui, Cantonese, Fujan,
Hunan, Jiangsu, Shandong,
Szechuan and Zhejiang
cuisines
Why China?

9. Stereotypical observations | British People about Chinese People
• The Chinese have little sense of privacy
• Chinese culture is shrouded in mystery
• The Chinese aren’t big drinkers but are big smokers
• The Chinese are either very rich or very poor
• Relationships are very one sided
• The Chinese have a timid personality
And on a lighter note:
• The Chinese will eat anything.

10. Stereotypical observations |Chinese People about British People
• The British often believe their way of doing things is superior
• The British are unwilling to attempt other languages
• The British are reserved and formal
• The British always keep a stiff upper lip
• The British are polite but sometimes arrogant
And on a lighter note:
• London is the world capital of fog and rain”
• British pounds are the most valuable currency
in the world
• The British smell of dairy products

11. Dining Etiquette
• You can be expected to be greeted in the street when meeting a friend with,
“have you eaten yet?”
• Eating is an integral part of Chinese culture.
• How to signify you’ve finished your meal?
• Chopsticks in China
• What if you’re served something you do not like?
• NEVER eat before an older person at the table!
• Do not start to eat until all people are sat down

12. What Does the Below symbolise?
United Kingdom China

13. Food and Drink in China
Food
• Food in China, what can you expect?
• Local delicacies
Alcohol
• What is Baijiu?
• Toasting is a major part of drinking in China- (Gan bei)
• How to signify you’ve had enough to drink?

14. Food and Drink in China
Tea
• Tea culture is different in China. Ritualistic and a wide
variety of teas.
• “Firewood, rice, oil, salt, sauce, vinegar and tea are the
seven necessities to begin a day.”
• When drinking tea the Chinese pay particular attention to
the fragrance, the colour and varying tastes.
Varying Tea cups
Fragrance cup: thimble- shaped, receives the first brewed tea.
Tea cup: small cup from which you drink.

15. Mianzi (Face)
Mianzi is an essential cultural concept that must be understood before going to China.
• Roughly translates as ‘respect’ in Western societies.
• Core component of Chinese society that should not be underestimated.
• How to give Face, who to give it to, and,
how you might receive Face.
• Superiors
• Toasting - Gan bei
At work,
• Dining - seating arrangement
• Answering questions
• It is impolite if someone to publicly criticize

16. Exercise: Maintaining Mianzi
• How do you find the Shanghai pollution?
As with any big city there is always pollution. Shanghai is no different.
• Most Chinese people speak very bad English, it must be difficult communicating?
I don’t speak any Mandarin so I’m glad the Chinese can help me by speaking in
English.
• Why are there are so many poor people in China?
Every country has poor people, but China has done really well over recent years in
rapidly reducing the number of poor.
• I bet your salary is really high, you must be rich?
My salary is not high in the UK and we have much higher costs of living so I’m
definitely not rich!

17. Communication Differences
• The Chinese often never refuse a request, no
matter how difficult or non- profitable it may
appear.
• Tendency to say "yes" to questions so that
you do not lose face,
• Do not get frustrated by a more lengthy
conversation that may turn out to be a
refusal in disguise.

18. Guanxi (Relationships)
The system of social networks and influential relationships
that facilitate business and other dealings.

19. Guanxi: Why is it so important?
• Guanxi is essential in working with the Chinese.
• In China, most business is done through relationships
and networks.
“It's not what you know, it's who you know,”
“To do business, we must first be friends”
• Business cards: to give a good impression to others.
• Over time, you will learn who knows who, who
owes who favours, and you will build your own Guanxi.
• Those who invest in building long term relationships with the Chinese have a higher chance of
success and are more positive about their position in the Chinese market - repeated contact is
worth investing in.

20. Guanxi: The Example of gifts
• It is important to build relationships with gifts
• You should see a gift as a way of saying thank you.
• Gifts are important in all relationships. For example, you can bring fruit to visit a friend.
• For business, if you visit a company, you should give a small gift as an introduction. You
should give gifts if you feel the company as helped you- even if it seems trivial
• It is essential to return a favour. Remember if someone has given you a gift and pay them
back in the future

21. China Internship Program | Summer Video

22. China Internship Program | Sector and Roles
As the leading provider of Internships in China, we work with the best companies in Beijing
Shanghai and Shenzhen to provide students and graduates the opportunity to further their
personal and professional development in a dynamic international setting.
• Business
• Engineering
• Finance
• Green Tech, Energy & Environmental Consultancy
• Hospitality
• Information Technology
• Legal
• Logistics
• Marketing, PR & Advertising
• NGOs, Charities & Not for Profit
• Pharmaceuticals & Healthcare
• Tourism & Travel
• Media & Journalism

23. China Internship Program | What’s Included
• Guaranteed Internship in the sector of
your choice
• English Speaking Supervisor
• Business Visa Processing and Support
• Pre-departure Assistance
• Airport Pickup on Arrival
• International Hotel Accommodation
• Induction Course & Cultural Training
• Formal Welcome Banquet
• Welcome Pack + SIM Card + City Guide
• Weekly Mandarin Lessons
• 24-hour Support and Guidance
• Social Events & Business Seminar
• Volunteer Charity Day-Trip
• Networking Opportunities
• Access into the Alumni Network
• CRCC Asia Certificate

24. China Internship Program | 4 Amazing Locations
Beijing
Shanghai
Shenzhen
Sanya
CHINA
Beijing
Shanghai
Shenzhen
Sanya

25. China Internship Program | Testimonials
Treasa Harkin, Business Intern, Aug 2012
I had a fantastic experience. I recently received three job offers from Asurion,
Amazon and Mott MacDonald – I can safely say that I could not have secured
these without my Chinese experience – speaking specifically about the
challenges, culture and the sort of work I was doing in my internship.
Seb Tribe, Chinese Language Program, May 2013
I am glad that I found CRCC Asia, they provided an experience that has been
fascinating, enjoyable, personally enriching and has shown me the career
opportunities that China has to offer.
Kavita Prima, Legal Intern, Jan 2013
I found that my internship placement allowed me to network on an
international scale with reputable legal associates and exposed me to future
job placement opportunities. Overall, I had a blast and it is a great way to kick
start ones career whilst experiencing a vibrant culture and sights.

26. China Internship Program | Partner Companies

27. Website: www.crccasia.com/
Follow a current CRCC Asia intern
blogging about his/her experiences
working in China
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Updates on internships, partner
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employability
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www.u.youku.com/crccasia
Watch videos showcasing our
programs, intern testimonials,
new stories and much more.
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See what’s happening in our world
CRCC Asia | Online

28. Contact | Our Offices
United Kingdom (London)
154 Bishopsgate,
London EC2M 4LN
Tel: +44 207 378 6220
Email: london@crccasia.com
USA (Shawnee)
2F Fort Depuy, River Road, PO Box 48,
Shawnee On Delaware, PA 18356-0048, USA
Tel: +1 570 213 5058
Email: shawnee@crccasia.com
USA (San Francisco)
Suite 306, 12 Geary Street
San Francisco, California 94108, USA
Tel: +1 415 243 0968
Email: sanfrancisco@crccasia.com
Italy (Venice)
Via Antonio da Mestre
19/6 Scala A, Mestre, Veneto 30174, Italy
Tel: + 39 041 098 3675
Email: venice@crccasia.com
Canada (Toronto)
Suite 307, 24 Ryerson Ave
Toronto, Ontario M5T 2P4, Canada
Tel: +1 416 603 1894
Email: toronto@crccasia.com
China (Shenzhen)
Room 3002, Metropolitan Heights
3018 ShennanMiddle Road, Shenzhen 518031 China
Phone: +86 755 8321 9013
Email: shenzhen@crccasia.com
China (Beijing)
609, 1 Kunsha Center, 16 Xinyuanli
Chaoyang, Beijing 100027, P R China
Tel: +86 108 468 3779
Email: beijing@crccasia.com
China (Shanghai)
Rm. 1111, No.1 Huaihai Zhong Rd,
Luwan, Shanghai, P R China
Tel: +86 213 330 0850
Email: shanghai@crccasia.com
Spain (Madrid)
c/Velazquez, 15
28001 Madrid, Spain
Tel: +34 91 737 5311
Email: spain@crccasia.com
Australia (Sydney)
Level 7, Suite 706
250 Pitt Street, Sydney, NSW 2000, Australia
Tel: +61 028 084 3410
Email: sydney@crccasia.com