Startup Sussex - Making Ideas Happen
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Presentation by Melanie Farmer, Sussex Innovation Centre, on setting up your own business. Part of the Startup Sussex programme, with University of Sussex
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Startup Sussex - Making Ideas Happen
- 1. STARTUP SUSSEX ‘Making ideas happen’ Melanie Farmer / Paul Jordan Sussex Innovation Centre 25 October 2012
- 2. WHAT WE WILL SAY TODAY Slide 2 25 October 2012
- 3. WHAT WE WILL SAY TODAY Slide 3 25 October 2012
- 4. A BEAUTIFUL REASON Slide 4 25 October 2012
- 5. A BEAUTIFUL REASON “To make people of all ages everywhere happy.” Slide 5 25 October 2012
- 6. A BEAUTIFUL REASON “To organise the worlds information and make it universally accessible and useful.” Slide 6 25 October 2012
- 7. A BEAUTIFUL REASON “To inspire athletes around the world.” Slide 7 25 October 2012
- 8. A BEAUTIFUL REASON “To create a place where practically anyone can buy or sell practically anything.” Slide 8 25 October 2012
- 9. A BEAUTIFUL REASON “To make every customer in every restaurant smile.” Slide 9 25 October 2012
- 10. PROBLEM YOU ARE SOLVING vs Slide 10 25 October 2012
- 11. PROBLEM YOU ARE SOLVING Slide 11 25 October 2012
- 12. MARKET 24.9 million 12 million 1 million (8%) Slide 12 25 October 2012
- 13. MARKET 24.9 million (TAM) 12 million (SAM) 1 million (8% SOM) Slide 13 25 October 2012
- 15. WHO REALLY CARES? Slide 15 25 October 2012
- 16. WHO REALLY CARES? Slide 16 25 October 2012
- 17. HOW DO THEY BUY? Slide 17 25 October 2012
- 18. WHAT ELSE IS HAPPENING? Everything Old style site Every pet Slick + Know their strengths Organic Use of partners Wheat-free Slide 18 25 October 2012
- 19. HOW DO I FIT IN? Slide 19 25 October 2012
- 20. UNIQUE SELLING POINT (USP) We like to call this your CUSP (Current Unique Selling Point) which implies you are always innovating. 1966 User modified cruiser Full-suspension mountain bike bicycle 1970s Road bicycles 1981 Mass production 1990s Carbon fibre etc 2000s World Championships (1990 first one) Slide 20 25 October 2012
- 21. SOURCE OF NEW PRODUCTS Slide 21 25 October 2012
- 22. CUSP Slide 22 25 October 2012
- 23. PRODUCT PACKAGING Simple, unexpected and concrete Gold Silver Bronze Product x Product y Product z Read, ‘Made to stick’ by Chip & Dan Heath Slide 23 25 October 2012
- 24. PRODUCT PACKAGING Slide 24 25 October 2012
- 25. PRODUCT PACKAGING Economist.com subscription – US $59.00 68% 16% One-year subscription to Economist.com. Includes online access to all articles from The Economist since 1997 . Print subscription – US $125.00 32% 0% One-year subscription to the print edition of The Economist. Print & web subscription – US $125.00 84% One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997 . Slide 25 25 October 2012
- 26. PROTECTING YOUR IDEA “If you tell, you’ve got nothing to sell” Slide 26 25 October 2012
- 27. PROTECTING YOUR IDEA Patents In certain businesses; essential. Telecoms Medical Engines Slide 27 25 October 2012
- 28. PROTECTING YOUR IDEA Trademark Your brand is important and in order to protect it, you can register it as a trade mark. Slide 28 25 October 2012
- 29. PROTECTING YOUR IDEA Design Design is about the way an object looks: its shape, its visual appeal. You can register a design. BMW Mini Dyson Coca Cola Slide 29 25 October 2012
- 30. PROTECTING YOUR IDEA Copyright Others may not copy the work for author’s life plus 70 years Slide 30 25 October 2012
- 31. OVER TO PAUL Slide 31 25 October 2012