Learn how EarthEraTM can help position and align your brand with your customers’ beliefs. Hear how businesses, universities and municipalities are responding to their customers' values with the simple and powerful EarthEra message. At the end of this session, you will know how implementing EarthEra offers directly responds to your customers' needs and provides your company the opportunity to increase brand value and customer loyalty.

1. Changing the Game:
The EarthEra Initiative
by NextEra Energy
Nathan Hanson

2. Changing the Game: The EarthEra™ Initiative
Presented by:
Mark Maisto, President, NextEra™ Energy Resources, Commodities and Retail Markets
Nathan Hanson, Vice President, NextEra™ Energy Resources Power Marketing

3. Accelerating America’s Move to a
Clean Energy Future

4. FPL Group and NextEra Energy have a history of
leadership and promoting responsible practices
For its Leadership in Sustainability and Environmental Responsiveness
For Promoting Best Practices in the Energy Industry

5. NextEra Energy Resources is the largest producer of
renewable energy in the North America
In Operation
Wind Hydroelectric
Solar Corporate Offices
States with NextEra Energy Resources
Power Generation Facilities FPL Group
Credentials:
• Fortune 150 Company
• $22B in Market Cap
• $8B invested in
renewables to date
• 95% clean portfolio
• Operates in 26 states
Over 20 years of
experience
Largest Solar Field
in the World
Largest Wind Farm
in the U.S.

6. Our goal is to create more awareness, interest and
demand for renewable energy at all levels
National Dialogue
Enterprise – Companies and Organizations
Consumers

7. The time to act is now to preserve the environment and
protect the economy
“ Our nation is at a critical moment in history,
confronted by a triple threat of challenges – an economy
in recession, an overdependence on foreign energy and
a warming planet. Simply put, we must create a clean-
energy economy for the 21st century – one that will help
pull our economy out of recession, strengthen
America’s energy security in a volatile world, and
address the threat of global climate change.”
- Lew Hay, Chairman and CEO, FPL Group

8. Businesses and organizations are looking for ways to
enhance environmental claims
100% of funds are directed to the
Your company purchases EarthEra Renewable Energy Trust
EarthEra Environmental Products
Your Business…
• Receives environmental benefits
• Builds a Clean Energy Future Profits
reinvested in
the Trust
100% of Trust
Funds
A clean energy future
New renewable projects built by
NextEra Energy Resources

9. To date over $18 million has been committed to the
EarthEra Renewable Energy Trust
• Sustainable Life Media offset this conference
• Sustainable Brands Travel Offset
Our Partners Making a Difference

10. Kevin Hagen
Director of Corporate Social Responsibility, REI

11. Paul Polizzotto
CEO & Founder, EcoZone Media

12. Consumers want to do the right thing, but need easy
everyday ways to do so
National Dialogue
Enterprise – Companies and Organizations
Consumers
Consumers

13. VIDEO EMBED

14. “Wannados” – People, who under the right
circumstances, will do the right thing
Concerned about
climate change
Want to make a Don’t want to be
difference inconvenienced
Don’t want to Looking for easy &
change routine understandable
behaviors opportunities
Concerned about
future generations

15. EarthEra Climate-Friendly Choices – easy, everyday
ways for your customers to make a difference
Some examples:
• Online Shipping
• Embedded Cost
• Customer Loyalty and Rewards Programs
• Promotions
The Key: The EarthEra offer is made in the context of the
consumer’s normal pattern of purchase behavior

16. EarthEra creates an emotional connection for
consumers to your brand
• A powerful and simple message
• Offers more tightly connect shared consumer values
and brands’ aspirations to be:
– more environmentally conscious
– address climate change
– make a difference in our energy future
– achieve impact now and for future generations

17. EarthEra offers your consumers an emotional
connection to your brand and build loyalty
In short, EarthEra Offers create a unique
opportunity for you to show your
customers that your company
“understands me and provides new, easy
ways to act on my values”