Ford Motor Company's Road to Sustainability - John Viera
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Ford has one of the longest track records in American Business for wrestling with the transformation of their business for sustainability. Despite some setbacks along the way, Ford is now reaping the benefits of their stalwart commitment. John Viera will share Ford's learning journey and highlight principles you can apply, regardless of what industry you're in or where you are in your sustainability journey. Topics include: Improving fuel economy and vehicle emissions through three technology innovation pillars "Green, Safe, and Smart" along a near, mid, and long term plan; EcoBoost innovation for better engine performance; Electric, hybrid, and flex fuel engines; Using recycled, renewable, reused, and recyclable materials; Renewable energy in operations; Zero waste strategies; and 7 principles and lessons learned.
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Ford Motor Company's Road to Sustainability - John Viera
- 1. Ford’s Road to Sustainability John Viera Director, Sustainability and Environmental Policy Ford Motor Company
- 2. Sustainability at Ford: Definition A business model that creates value consistent with the long term preservation and enhancement of environmental, social and financial capital -OR- Meeting the needs of the present without compromising the future Economic Social Environmental Sustainable
- 5. Global Market Drivers Different needs drive different solutions. No Single Solution Fits All. Customer Expectations Taxation Climate Change Energy Security Population Density and Transportation Demand Regulatory Available Income Fuel Cost & Infrastructure Competition
- 7. Strategy Inputs and Outputs Market Trends Sustainable Product Strategies Regulatory Trends Science Government Consumer Policy Positions Cycle Plan Technology Plan Marketing/ Communications Plan Stabilization Approach Industry Trends Competitive
- 8. Climate Science Provides a Long Term Vision 200 300 400 700 1900 1950 2000 2050 2100 2150 2200 2250 Atmospheric Concentration (ppm) Business As Usual 500 600 650 ppm: 2.3 - 3.7 °C 550 ppm: 2.0 - 3.4 °C 450 ppm: 1.7 - 2.8 °C Reduced Risk of Environ Impact
- 10. Ford’s Sustainability Framework for CO 2 and Technology Migration Development
- 14. Technology Migration North American Ford Powertrain Showroom Migration 0 10 20 30 40 50 60 70 80 90 100 2008 2009 2010 2011 2012 2013 Calendar Year Percent FNA Nameplates with Technology % 6-Speed Trans % Adv. Tech Engines % EcoBoost % Diesel % HEV / BEV
- 16. Benefits of EcoBoost Technology 3.5-liter version of the engine contributes 125 new patents and patent applications for Ford
- 19. Ford Offers B20-Capable Diesel Engines Medium Truck (F-650/F-750) Super Duty (F-450/550) Super Duty (F-250/350)
- 20. Ford Offers CNG/LPG-Ready Engines and Support to After-market Upfitters Super Duty (F-450/F-550) Stripped Chassis – Motor Home (F53) Stripped Chassis – Commercial (F59) Stripped Chassis – Commercial (E-Series) E-Series Van/Bus E-Series Cutaway Transit Connect
- 21. Electrification
- 22. Transit Connect BEV – 2010
- 23. Focus Electric BEV – 2011
- 24. VEHICLE NOT YET ANNOUNCED – EARLY/DEVELOPMENT WORK WAS DONE ON THE ESCAPE Plug-In Hybrid – 2012
- 25. Ford Powertrain Strategy Plug & Play into High Volume Platforms with Global Reach HEV PHEV BEV Gas Engine Diesel Engine Bio-fuels
- 29. Vehicle Interior Environment Quality
- 30. Allergy Friendly Interiors - TüV Certification 1. Total Vehicle VOCs (TVOCs) < 3,000 ug/m 3 2. Pollen Filter: 90% capture of particles greater than 5.0 μ m 3. Component testing for VOCS, fogging, odor and hazardous materials 4. Material skin patch testing for allergy sensitivity
- 32. Strategy Inputs and Outputs Market Trends Sustainable Product Strategies Regulatory Trends Science Government Consumer Policy Positions Cycle Plan Technology Plan Marketing/ Communications Plan Stabilization Approach Industry Trends Competitive
Notas del editor
- Sustainability means a lot of different things to people. As a company, Ford very simply believes sustainability is about meeting the needs of the present without compromising the future. In other words, how do we meet consumers’ needs and desires, while also providing products in a sustainable manner that protects both the environment and our company’s future. The move from “Environmentalism” to “Sustainability” represents an important shift in thinking. It acknowledges that that society needs successful business to make the world a better place.
- So we respond to a range of global market drivers: First, customer expectations in an intensely competitive arena Tax schemes affect cost of ownership Climate Change….huge risks Energy Security threatens our present mobility freedom Competition, growth, increasingly complex and stringent regulations A range of fuels is emerging with volatile costs … and affordability for the range of our customers and markets is always a challenge. Maintaining a critical balance between the desires of consumers, our environmental practices and cost structure is essential in any business, whether automotive or another industry. We will all have a part to play in responding to those challenges. We will all have to make choices in what is likely to become an increasingly carbon constrained world.
- So lets get started… From a broad perspective, CO2 emissions come from a range of countries and industries. Walking across this chart from the left, the story is that the U.S. produces about 21% of global greenhouse gases. The middle chart shows that within the U.S., the transportation sector produces about 33% of GHGs. And the chart on the right shows that cars and trucks produce about 60% of transportation greenhouse gases. Vehicles are often perceived to be the major source of CO2 emissions. In fact, 70 percent of man-made emissions in the United States come from other sources such as power generation or home energy use. On a Global scale, light duty cars and trucks contribute about 11 percent while in the U.S. they contribute about 20 percent of CO2 emissions These emissions are influenced by a number of factors including the number of vehicles on the road…
- This is how it looks when you consider how we will apply advanced technologies such as Variable Cam Timing, Direct Injection, Stop/Start, across our portfolio over the near term. Ford, Lincoln and Mercury nameplates will quickly get access to world class technology to improve fuel economy without compromising performance Ford’s plan will more quickly reduce CO2 greenhouse gases versus the competition by leveraging such technologies as 6-speed transmissions, advanced technology engines and EcoBoost – as they are offered in a growing list of our vehicles (** what might change some of these numbers like diesel and hybrids and electric cars? Technology breakthroughs, cost breakthroughs..or shifting market demand)
- FoE: All testing and certification were completed at the TüV Rheinland facility The need for re-testing – both on a component & vehicle level – are determined by FoE & TüV Rheinland collectively Long term goal is to provide suppliers with the material specifications and have suppliers test components to meet the TüV Rheinland standards