Hazel Henderson, a well known and globally respected futurist, economist, syndicated columnist, consultant on sustainable development presents some of her newest thinking on why GDP is no longer a serving us as the ultimate measure of progress, and offers a look at some of the significant initiatives taking place to define what comes next, including EU's Beyond GDP project and President Sarkozy's Commission on the Measurement of Economic Performance and Social Progress.

1. Measuring
Sustainable,
Qualitative Growth
Hazel Henderson
Ethical Markets Media

2. MEASURING
SUSTAINABLE,
QUALITATIVE
GROWTH
HAZEL HENDERSON
D.Sc.Hon., FRSA
President, Ethical Markets Media
(USA and Brazil)
Author, Ethical Markets: Growing
the Green Economy
EthicalMarkets.com
EthicalMarkets.tv
Calvert-Henderson.com

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Earlier, I learned about
* Our unsustainable form of industrialization as
a founder of New York's Citizens for Clean Air in
1964, and
* Why our national
model of progress, GNP,
needed correction.
We took Senator Robert Kennedy on a helicopter ride to witness
the source of New York's air pollution and why GNP was the
wrong scorecard. Kennedy's famous speech at the University of
Kansas in 1968 launched the debate in the USA.

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Total Productive System of an Industrial Society
(Layer Cake With Icing)
GNP “Private” Sector
GNP-Monetized Rests on
½ of Cake “Private” Sector
Top two layers
“Public”Sector GNP “Public” Sector
Rests on
“underground economy"
Social Cooperative
Non-Monetized
Productive ½ of Cake “Love Economy” Love Economy
Rests on
Lower two layers
Nature’s Layer
Mother Nature
All rights reserved. Copyright© 1982 Hazel Henderson

6. TWO MAIN WAYS OF TRANSACTING
Money
Based
Money Economy
Information-
Based Love Economy
•Cooperation
•Barter-Mutual Aid
Copyright © Hazel Henderson 2000

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Berrett-Koehler
San Francisco,
1991,1995

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The Economic View
Unemployment Inflation
Deficits Interest Rates
Copyright © 1980 Hazel Henderson

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Copyright© Hazel Henderson 1980/81

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Describes the great
transition of
societies from the
fossil-fueled
Industrial era to the
information-rich
Solar Age
Doubleday Anchor Press, 1981
Knowledge Systems, Inc. 1988

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ICAEW, London, 2009

14. THE NEW
“ATTENTION ECONOMY”
As information-based economies
shift to services, time and attention
become as valuable as money
New trade-offs:
 People seek new challenges, experiences
 Many opt for less income and urban stress
 Traditional material goods (even cars) become
commodities
 Services grow at % of GNP (opera, movie tickets,
music)
Copyright © Hazel Henderson 1996

15. EVOLUTION OF HUMAN UNDERSTANDING OF MONEY’S ROLE
AND OTHER MEDIUMS OF EXCHANGE
(2000 and beyond)
Money-systems augmented by pure information-
based trading systems transition from Industrial Era
to "green" info-rich economies of the Solar Age.
Crisis of fossil-fueled Industrialism (1973-
2008) floating fiat currencies - money as
paper banknotes, electronic blips
Late-Industrial Period (1900s-1973)
Gold standard-based money for international
transactions
Early Industrial Period (1700s-1900s)
silver and gold (transactions mostly
nation-state based)
Preindustrial societies (3000
BC – 1700s) clay tablets,
shells, cattle, metal tokens
© Hazel Henderson 2008

17. LEADING EDGE TECHNOLOGIES MIMICKING NATURE
TECHNOLOGIES - AIRPLANES NATURE’S MODELS - BIRDS
Cameras Eye
Artificial intelligence…Expert Systems Human Intelligence, knowledge
Biotechnologies DNA, RNA codes, viruses, bacteria
…Genetic engineering, cloning …Human immune system
…Monoclonal antibodies, interferon, insulin …Plants, wild species
…GMOs, hybrids; Luciferase …Fireflies
…chemical attractants, bio pest control …Insect Pheromones, microbes, fungi
…Protein-based catalysts, assemblers …Amino acids, Microbes
…”Nanotechnology,” molecular assemblers …Viruses
Energy: Ocean thermal, tidal and wave Oceans and other global processes
generators
…Biomass energy conversion …Natural decay processes, fermentation
…Dams, hydropower …Gravity
…Solar photovoltaic cells ...Green plants chloroplasts
…Osmosis, Fuel Cell membranes …Living cell membranes
…Solar arrays and sails …Insect wings
…Fusion reactors …The Sun © Hazel Henderson, 2006

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Green Transition
Scoreboard™
$1.248 trillion in
private investments in
growing a cleaner,
greener economy
worldwide
December 2009 findings from Ethical Markets (www.ethicalmarkets.com) for
the Climate Prosperity Alliance (www.climateprosperity.com)

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My dialogue with the
Japanese leader of
the Buddhist Soka
Gakkai
(20 million members
active worldwide for
a just, sustainable
world)
Middleway Press, 2004

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Thank You
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• The Economy
• Jobs
• Environment
• Society
•Climate protection
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