Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (6)
Destacado
Similar a SB Member Meeting London
Similar a SB Member Meeting London (20)
Más de Sustainable Brands
Más de Sustainable Brands (20)
Último
Último (20)
SB Member Meeting London
- 2. Goals for Today • Meet peers and potential collaborators • Review current SB member activities and initiatives • Help you place yourself in the space, challenge thinking, spark new ideas • Explore potential opportunities for collaboration www.SustainableBrands.com
- 3. Schedule • 9:00-10:00 • 10:00-11:00 • 11:00-11:30 • 11:30-12:30 • 12:30-1:30 • 1:30-3:30 • 3:30-4:00 Welcome, Check-ins, Backdrop Wake up to Families of the Future – Shake up Thinking Break The New Metrics of Sustainable Business Lunch Brands Shifting Societal Aspirations & Demand Adjourn to Pub? www.SustainableBrands.com
- 4. Check In… • Introduction • • What did you hear of interest over the past 2 days? What are you most challenged by or excited about for the coming year? www.SustainableBrands.com
- 5. Background on SB Community and Membership Activities www.SustainableBrands.com
- 6. SB Mission To inspire, engage and equip companies to build new business and brand value by innovating for sustainability www.SustainableBrands.com
- 7. • Sustainability represents the primary innovation opportunity of the 21st Century. • The leading brands of the future will be those that promise and effectively deliver meaning and delight for this and future generations. • Building them takes a new set of skills, a new network of collaborators, and a new collection of tools. www.SustainableBrands.com
- 8. Purpose of Membership Group • • • • Peer to Peer Learning: Eliminate Recreating Wheels Problem Solving and Solutions Based Collaboration Internal Alignment & Engagement Platform for Communicating Commitments/Wins www.SustainableBrands.com
- 10. Three Current Work Streams • Driving Breakthrough Innovation • Crafting the New Metrics/ROI of Sustainability • Shifting Societal Aspiration and Demand – Improving Understanding of the Landscape – Engaging Employees – Inspiring/Enabling Consumer Behavior Change www.SustainableBrands.com
- 11. Cross Departmental Engagement • • • • • • CSR/Sustainability Marketing Communications Business Development Operations Product Development • • • • • • www.SustainableBrands.com Sales Human Resources Design Supply Chain Brand Strategy Innovation
- 12. Sustainability & The Future Discussion Leads: Fiona Bennie, Head of Sustainability, Dragon Rouge Nick Liddell, Director of Strategy, Dragon Rouge www.SustainableBrands.com
- 13. The New Metrics of Sustainable Business Discussion Lead: Dimitar Vlahov, SB Director of Content www.SustainableBrands.com
- 14. “The great part of the miseries of mankind are brought upon them by false estimates they have made of the value of things.“ – Ben Franklin, 1780 www.SustainableBrands.com
- 15. #NewMetrics Brief History Goal: To identify, define and quantify new forms of economic, social and environmental value and tie same back to the bottom line • First #NewMetrics conference convened at Wharton in 2011 • Conference attendance growing at 50% per year • In discussion with Harvard and MIT about hosting partnership in 2014 www.SustainableBrands.com
- 16. #NewMetrics in 2013 • New Metrics „13 Conference • Corporate Member Meeting www.SustainableBrands.com
- 17. #NewMetrics 2013 Conversation Themes www.SustainableBrands.com
- 18. Modeling & Communicating ROI • ROI of risk reduction and being seen as a product category leader [Video] • Internal carbon budgets and fees [Slidecast] • SROI: Putting a monetary value on social & environmental impacts [Slidecast] www.SustainableBrands.com
- 19. Human Capital & Employee Engagement • Human capital valuation for next-frontier HR decision-making [Slidecast] • Putting a monetary value on employee retention [Slides & Audio] • Increase total QoR score at a rate faster than that of the company‟s sales growth [Slides & Audio] www.SustainableBrands.com
- 20. Creating & Measuring Shared Value • Measuring the core business benefits of a social value proposition [Slidecast] • Measuring shared value across multiple geographies [Audio] • The evolution of social impact metrics around product certification [Slidecast] www.SustainableBrands.com
- 21. Selling Sustainability to the C-Suite • Benefits of ambitious goals and data transparency [Audio & Slides] • Strategic levers for non-CEOs [Audio & Slides] • Meaningful Brands Index [Slidecast] www.SustainableBrands.com
- 22. Performance Ratings & Reporting • Context-based approach to corporate sustainability ratings [Audio & Slides] • The value of a large „metrics hub‟ [Slideshow] • Using language and principles recognized by existing legal system and capital markets [Audio & Slides] www.SustainableBrands.com
- 23. On KPIs and the Real Goal Line (Bob Willard) 3 1 X Baseline year Performance Today Company X Gold-standard benchmark 2 Company Goal 4 GOAL LINE(S) Other companies Material, Science-based KPIs and Goals for a Truly Sustainable Business [Slidecast]
- 24. On Evaluating KPIs (Allen White / GISR) Process Content • • • • • • • Balance Comparability Comprehensiveness Sustainability Context Long-Term Horizon Materiality Value Chain • • • • • Assurability Continuous Improvement Impartiality Inclusiveness Transparency • [Audio & Slides]
- 25. Corporate Member Meeting @ SAP www.SustainableBrands.com
- 26. Key Discussion Questions • What are the most cutting-edge KPIs you see your company, or your peers, using today and what makes them attractive? • What breakthroughs or challenges are you experiencing with respect to goal-setting? • Can we identify opportunities for accelerating momentum through shared resources or other forms of communication?? www.SustainableBrands.com
- 27. Corporate Member Meeting @ SAP • Attending members reported currently managing a wide range of KPIs – from Coke, on one hand, who is managing 12 KPIs, 80% of them tied back to financial value, to others who are managing as many as 65 KPIs, few if any of which are correlated to ROI or reported regularly to C-Suite www.SustainableBrands.com
- 28. Corporate Member Meeting @ SAP • Attending members agree that setting aspirational/stretch goals net better results than safe, incremental goals, but significant obstacles remain. Major challenges: – – – – – – – Hard to choose between time-bound and open-ended goals Concerns over not reaching goals in a reasonable time frame Hard to quantify and communicate ROI of reaching goals Scope of goals may be beyond direct control Missing compensation incentives for key partners Missing executive support Implications for business model innovation www.SustainableBrands.com
- 29. Valuing Non-Financial Performance: New Metrics for Companies and Investors Discussion Lead: John Swannick, Project Delphi www.SustainableBrands.com
- 30. Executive Summary • 10 non-financial drivers most associated with financial value in Europe: employee engagement, customer satisfaction, public perception, supply chain management, carbon emissions, waste, LCA, R&D, ethical integrity, board composition • Essential KPIs for vast majority of world‟s companies probably less than 10 • See the complete deck in the Corporate Member Forum (must be a current SB corporate member to access) www.SustainableBrands.com
- 31. #NewMetrics Resources • Download the free report here • View more content from New Metrics 2013 • Follow the new_metrics channel • Join the conversation on Twitter: #newmetrics www.SustainableBrands.com
- 32. Shifting Societal Aspirations & Behavior Discussion Lead: KoAnn Skrzyniarz Guest: Sally Uren, CEO, Forum for the Future www.SustainableBrands.com
- 33. Shifting Societal Aspirations & Behavior How are brands driving change? • • • • • • Redefining Sustainability Engaging Employees Innovating Products, Services and Business Models Communicating Better Enabling Change Leading Multi-stakeholder Collaboration www.SustainableBrands.com
- 34. Redefining Sustainability… Beyond Green: Sustainable Brands are about well-being and purpose… Recommended reading: “Flourishing: A Frank Conversation About Sustainability” by John Ehrenfeld www.SustainableBrands.com
- 35. Engaging Employees 1% Increase in Employee Retention = $81 million increase in profit at SAP • Ridesharing app = 36k carpools, saved 400k driving miles, 88 tons of CO2, 2,200 networking days, $3.1 million in business value • Molson Coors saw a 10% increase in employee engagement with its “Our Beer Print” program • £35 Million saved, plus 56% energy, 52% water, 40% waste reduction
- 36. Designing it In New Products or Services • TRESemmé Fresh Start Dry Shampoos allow consumers to clean their hair without using water • Evolution in sustainable product design with strong sales profile www.SustainableBrands.com • New service offering leads to greater insulation sales and recycling
- 37. Designing it In New Business Models • Collaborative/Sharing Economy • Circular Economy – fishing nets to carpeting www.SustainableBrands.com • Product to Service Innovation
- 38. Driving Awareness & Engagement Leading by Example • Dell has proven its commitment to reducing waste through constant packaging innovation. • Kendall-Jackson installs largest PV array of its kind in the country, with plans to expand to other locations • Sainsbury‟s goes beyond just zerowaste with two new “triple zero” stores: zero emissions, zero waste, and zero water impact
- 39. Driving Awareness & Engagement Education and Advocacy • MOM Brands campaign to educate consumers on the benefits of bag packaging over bag-inbox packaging • Chipotle advocates for natural, organic, local foods and hopes to educate consumers through a game app • Care to Recycle campaign to increase consumer awareness of the lack of recycling in the bathroom
- 40. Driving Awareness & Engagement Making it Fun, Sexy or Cool • Fiat markets the 500 for • its style and performance, rather than its efficiency, to make small cars sexy Sony Electronics uses the Practically Green gamification tool to get employees engaged and excited about sustainability • Sunrise Belongs to Moderate Drinkers campaign shows that you can get more out of the night by drinking responsibly
- 41. Enabling Change Providing Feedback, Infrastructure, Support and Incentives • BMW will offer i3 owners a gas-powered loaner car for longer trips, removing a major barrier to adoption of electric vehicles • Real time data to support and encourage healthier activity levels • Sprint leads the industry in phone recycling through internal infrastructure and customer incentives
- 42. Multi-stakeholder Collaboration Brand Support of Multi-sector Collaboration to Shift Behavior at Scale • A coalition of industryleading brands sign up to support carbon legislation. Ad runs on jumbo screen in Times Square • How2Recycle labels: Several industry leaders have joined together to improve general consumer recycling behavior • Celebrity musician Will.i.am teams up with Coca-Cola, Beats by Dre, and others to promote products made of recycled plastic
- 43. Key Discussion Takeaways Redefine “purchasing power” Leverage peer collaboration Explore co-innovation Evolve from “net-zero” to “net positive” Escape pilot purgatory to reach scale It‟s “future visioning,” not “sustainability” Connect the dots for and to employees Learn from own mistakes in iterations www.SustainableBrands.com
Notas del editor
- Define Sustainability/Brand
- HP, Symantec and ??? Added Patrick McCartan responsible for Membership Development
- COKE: OPENING HAPPINESS…ME, WE, THE WORLD – WELLNESS, WOMEN’S EMPOWERMENT, WATER – CHIPOTLE: FOOD W/ INEGRITY – DRIVING AWARENESS OF THE FOOD SUPPLYPANERA: PAY AS YOU CAN RESTAURANTS – USING BUSINESS SKILLS TO ENGAGE/ENRICH COMMUNITYDOVE: EMPROVING WOMEN’S SELF ESTEEM NATURA’S SOU: GETTING TO THE ESSENCE OF WHAT’S ESSENTIALTRESSEME: DOUBLE DIGIT GROWTH IN NEW CATEGORY WHILE REDUCING WATER USE AT USE PHASELEVIS WASTE<LESS: OUTPERFORMED 4 OTHER LAUNCHES THIS YEAR, DRIVING AWARENESS OF WASTEPATAGONIA: DRIVING SALES BY DISCOURAGING ITMCDONALDS: HELPING MOM’S CREATE HEALTHY EATING HABITS
- SAP: TwoGo ridesharing app has resulted in 36,000 carpools, 400,000 avoided driving-miles, 88 avoided tons of CO2, additional 2,200 networking days including the chance to carpool w/ senior management, and $5 million in business value. SAP has found that every 1% change in employee retention has a €62 million effect on profits.Molson Coors: 10% increase in employee engagement under program, increase in employee ratings of company’s responsibilityLife Tech DOT: Since implementation of sustainability measures (2004) cumulative $57 mill in bottom line savings with 236% sales growth, improved energy use by 56%, water use by 52%, and waste by 40%.
- TRESemme dry shampoo: 20% growth in new category while reducing GHG emissions 90% and water impact at product-use phase.Levi’s: Outperformed 4 other product launches in the same year, while driving awareness around wasteB&Q: Customers were 3 times more likely to buy insulation when packaged with a service to clear the loft and donate unwanted items.
- Lyft: Collaborative Consumption – $3.5 billion of revenue will flow through the sharing economy this year, and will grow more than 25%. In California, disruptive ridesharing startups such as Lyft and Sidecar have led to new regulation and the creation of a new class of business: Transportation Network Companies (TNCs). Peer-to-peer car renting service RelayRides has received investment from GM and is being adopted by other car dealers as a marketing tool to allow drivers to test vehicles before they buy.Interface: Circular economy – The circular economy has been sized at £13 billion in the UK alone. Interface partnered with the Zoological Society of London (ZSL) and yarn-supplier Aquafil to create a new business model from sourcing discarded fishing nets and turning it into carpeting.Philips: light-as-a-service model resulted in 35% energy savings in the first year, followed by a smart-meter upgrade resulting in another 20% energy savings for a total 55% energy savings with the new model.
- Dell: Leading the way through constant packaging innovation: bamboo > mushrooms > wheat straw. Further the straw is broken down with natural enzymes, saving 40% energy and 90% water, and will be collocated near the box manufacturer to reduce shipping impacts.Kendall-Jackson: demonstrated its leadership by installing the largest solar array of its kind in the country.Sainsbury’s: is leading the way for supermarkets not just by committing to a zero-waste goal, but by building two new stores that go beyond zero-waste and include zero on-premise GHG emissions, and zero impact to the local watershed.
- MOM Brands: educating consumers about the environmental impacts of bag-in-box packaging, and promoting their bag-only packaged products Chipotle: Advocates for the use of natural/organic/local foods and hopes to educate consumers through the Scarecrow game and short film.J&J: campaign to increase awareness about the lack of consumer recycling in bathrooms
- Fiat:Campaign based on style and performance makes small cars sexySony Electronics: Sony and many others are utilizing gamification tools like Practically Green to get employees engaged and exited about sustainability activities and many of the behaviors learned at the office are carried homeHeineken: Sunrise Belongs to Moderate Drinkers campaign encourages moderate drinking by demonstrating that you can have a better time and get more out of the night—and get the girl—by drinking responsibly. The campaign is augmented by maps of best places to view the sunrise, and even sofas set up in strategic locations to view the sunrise.
- BMW: will offer gas-powered loaner cars to i3 owners to go on longer trips, thus removing a point of purchase hesitation. –Also: Ford SYNCMyFord Touch provides drivers with realtime energy efficiency data, including MPGs, and the most fuel-efficient route in navigation allowing drivers to make sustainable decisionsFitbit, Nike FUELBand: Provide users with lifestyle data on activity and sleep to allow them to set goals and track progress to more healthy lifestylesSprint: Despite being the 3rd largest mobile carrier in the US, Sprint leads the industry in phone recycling
- BICEP (CERES): Brands sign a petition and letter to President Obama in support of energy and climate regulationHow2Recycle:leading brands adopt new recycling label that augments basic Reduce/Reuse/Recycle messaging to increase recyclingCoca-Cola/will.i.am/Ekocycle:Coke partners with will.i.am and several popular brands to popularize sustainable products
- Redefine “purchasing power” from the ability of consumers to affect price, value, etc. to the ability of consumers to have impact by purchasing for “values”.Develop a methodology to help decide when, how, why, etc. to collaborate.Work with others to innovate.Net-zero is no longer enough, brands now have to be regenerative.Strategies to help move initiative out of pilot purgatory and allow them to scale.Speaking the language of your audience is essential; speak the brand language by swapping “future visioning” for “sustainability” to spark conversation.Finally quantify the impact of sustainability work on employee recruitment and retention.Agree to share failures and setbacks; learn from our mistakes.