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SB11 - Mountaineer - Ed Viesturs
- 1. Inspiring Innovation Ed Viesturs Source 44
- 2. Sustainable Brands 2011 June 9, 2011
- 3. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 3
- 4. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 4 Ed Viesturs: Inspiring Innovation Tackling a Carbon-Neutral Expedition to Antarctica
- 5. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 5
- 6. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 6
- 7. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 7
- 8. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 8
- 9. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 9
- 10. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 10
- 11. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 11
- 12. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 12
- 13. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 13
- 14. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 14
- 15. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 15
- 16. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 16
- 17. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 17
- 18. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 18
- 19. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 19
- 20. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 20
- 21. Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 21
- 22. The Opportunity: Mt. Vinson Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 22 Mount Vinson, Antarctica: 1/10/11 Highest mountain on continent One of the Seven Summits
- 23. Purpose: Observe, Measure Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 23 Witness the true effects of climate change Future of environmentally friendly expeditions Measure the impact of a high-altitude expedition
- 24. Source 44’s Mt. Vinson Study Measure environmental impact of travel, transportation of supplies Footprint products used on the expedition Deploy carbon-friendly gear, tools Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 24
- 25. Overall Strategy Calculate our baseline Identify, prioritize targets Reduce Carbon Offsetting not the ultimate answer, but a start Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 25
- 26. Reduction Opportunities Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 26 Lighter-weight, renewable products Reduce costs Exploring alternative energy solutions Example: solar-and wind-powered
- 27. Expedition Tracer Map Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 27
- 28. Expedition Treemap Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 28 Total CO2: 153,773 kg Offset cost: $1,600
- 29. Source 44 Team: Mt. Rainier Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 29 July 2011 Leverage Mt. Vinson findings Gather additional primary data Reduce with minimal offsetting
- 30. Reaching Sustainability’s Summit “Sustainability in a company is not a event, it’s an EXPEDITION” Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 30
- 31. For more on Ed’s adventures please visit www.edviesturs.com Ed Viesturs, Source 44 Co-Founder & Chief Spokesperson eviesturs@source-44.com 31 Copyright © 2011 Source 44 LLC. Proprietary Information – Not For Distribution. 31
Notas del editor
- Intro of Ed on title slide by SB ‘11 speaker. “Ladies and gentlemen, please welcome Ed Viesturs”
- Thinking more “green” while shopping for gear. Solar, wind,
- Draw parallel's between what we do and what Ed does- What retailers do “Retailers need to begin by establishing baseline for improvement” . “Offsetting is not the answer but it is a start”
- Ask Matt – evidence we’ve done work there – we’ve identified some areas to reduce our FP as we move forward. Total CO2 – 153,773 kg - Cost to offset the whole trip - $1,600
- We are going to do these things on Rainier : More energy efficient travel to and from the airport. Shuttle vans to bottom of mountain, instead of individual transportation. Minimize equipment without minimizing safety. Follow the same policy found on Everest: Leave No Trace (Mandated). Must keep climbers in check. Helps deepen the executive team’s understanding of the research required and look for ways moving forward to minimize. The best thing to do is not to go. The reality is – we are going to go. No perfect answer, but this is the best thing we have right now.
- EB is a client of S44 and we want to work together and do as much as we can to make our expeditions environmentally friendly. Our plan is to always took for ways to reduce, rather than offsetting. As we do it, we are going to learn. First carbon neutral climb by 2015, future plans: Eddie Bauer & Source 44’s study will pave the way for more environmentally friendly expeditions. The sustainability findings will help any adventurer shrink their footprint and in turn lessen their true impact on the environment