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SB11 - One World Futbol - Eric Frothingham
1. One World Futbol Project @Sustainable Brands Eric Frothingham One World Futbol
2. Eric Frothingham Monterey, CA June 2011 One World Futbol Project @Sustainable Brands PLAY ANYWHERE! PLAY ON!
3. Product Mission Strategy One World Futbol Project™ Engage individuals, organizations, and companies in generating and distributing One World Futbols for use in play and sport programs worldwide. The world’s first (patent-pending), ultra-durable, all-terrain, sports and recreation ball that never deflates. Sustain the power of play and sport in conditions where traditional inflated balls fail - liberate the game from the field.
5. Innovation: Redefining “Ball” This ultra-durable ball, needing no pump and no needle, will last for years – sustaining play and sport while reducing waste.
6. Sustainability: UNICEF Uganda Test In 2011, UNICEF conducted a 3-4 month real-world test in Uganda, comparing the One World Futbolto inflated soccer balls in regular use at 80 primary schools. 99% One World Futbolswere still going strong at test conclusion! 75% Inflated balls FAILED inone week. 100% Inflated balls FAILED within one month
7. Institutional/Sponsor Customers Individual/Group Customers Program/Delivery Partners Engagement: Build a Global Team “Buy One, Give One” Parents Clubs (e.g.. Rotary, Fraternities) Church/Mission Groups “On the Ground” Community Groups Schools/Orphanages Sport for Education, Development, Peace “Mission/Brand” Sponsors (balls, events, transport,logistics) UN/Other Agencies Music Tours
8. Enriching Communities: Around the World One World Futbol is present across 6 continents and nearly 90 countries Haiti United States Swaziland Brazil
9. Selected Accolades “Thanks for giving me the futbol that changed the life of the kids in Addis Ababa.” Bah PnaDahane “We love the playability & durability of your futbols!” Mike Flood, VP Community Relations, Seattle Sounders “A holiday choice for ‘Gifts that Give Back’” Katie Couric, CBS television personality via Facebook and Twitter “This ball will be like a gift to the children of Brazil. Imagine - a ball that never deflates!”Denílson de Oliveira Araújo, Brazilian soccer superstar & 2002 World Cup Champion “Grrrrrrrr.” Triton the Lion, Johannesburg Zoo