WordPress Websites for Engineers: Elevate Your Brand
SB11 - CI - Kierstin De West
1. The
SHIFT
Report
Understanding
the
cultural
shi8
to
sustainability
Kiers<n
De
West
Ci
2. The SHIFT Report
Understanding the cultural shift to
sustainability:
the sustainability + people + brand + culture
equation
@hellokier
@theshiftreport
Saturday, June 4, 2011
3. The Death of Green Marketing
The Selfish Gene
White Elephants and
The Craving For Community
@hellokier 2
@theshiftreport
Saturday, June 4, 2011
5. About Ci
Ci is a strategic brand & research consultancy
specializing in the cultural shift to sustainability and
the relationship between sustainability, people,
culture & brands.
Sustainability is a tool for innovation.
We produce research and insight for innovation,
business success & positive change:
The SHIFT Report
@hellokier
@theshiftreport
Saturday, June 4, 2011
6. The Death of Green Marketing
The issues that define sustainability
The silo’d mentality of sustainability marketing
The baggage of language
@hellokier
@theshiftreport
Saturday, June 4, 2011
7. TWITTER
@hellokier
EMAIL
kierstin@ci-shift.com
WEB
www.ci-shift.com
Saturday, June 4, 2011
13. The selfish gene
The myth of the we generation
Going to where people are, connecting with how
they are vs. telling them where to go
and how to be
Authenticity + Alignment
@hellokier
@theshiftreport
Saturday, June 4, 2011
20. Looking Ahead: Growing Cultural Conversations
Empathy, Happiness, Compassion
(And why Greenpeace should be promoting
meditation)
Saturday, June 4, 2011