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The Age of Toxicity: What's Driving Brands Clean  Tara Lynn Gray Yadari Enterprises
Toxicity in Cleaning Chemicals Tara Lynn Gray  Protecting Assets, Improving Quality of Life
The Green Imperative “The combined evidence suggests that neurodevelopmental disorders caused by industrial chemicals have created a silent pandemic in modern society.”  The Lancet
The Green Imperative Developmental Neurotoxicants cause Neurodevelopmental disorders. Mental Retardation Attention Deficit Disorder (w/ or w/o Hyperactivity) Dyslexia Autism Spectrum Disorders
The Green Imperative There are over two hundred chemicals known to act as neurological poisons in human adults and are likely toxic to the developing brains of infants and children as well — animal studies strongly suggest that anyneurotoxic chemical is likely also a neurodevelopmental toxicant —but scientific confirmation in humans awaits.
The Green Imperative Current laws do not require the systematic screening of chemicals for their ability to cause brain damage or alter the pathways of brain growth. Only about 20 percent of the three thousand chemicals produced in high volume in the United States have been tested for developmental toxicity of any kind.
The Green Imperative Why a pandemic? 1 in 6 US children is affected Most are disabilities of the nervous system The number of children with neurodevelopmental disabilities is greater than the children with asthma which is also a pandemic
The Green Imperative Why silent? The disorders are subclinical No X-ray will catch it No pathology for it No single medical test to prove they exist
The Green Imperative It is a well know medical fact that the body seems to repair all damage done to the body except that which is done to the brain.
The Green Imperative Economics of Neurodevelopmental disorders $77.3 B per school year for special education  22% of US school spending Mental Retardation alone has a societal cost of $51 B annually Autism $35 B annually in societal costs Double whammy for $70k/yr in specials needs  $3.2 M over a lifetime
Conclusion It is not only important but it is imperative that we broadly adopt actual green practices, products, and services to ensure our own survival. The fact is, our very intellectual capacity as humans depends on it.
MannaClean MannaClean is a division of Yadari Enterprises, a certified Women-Owned SDB accustomed to solving our customer’s problems with the proper application of products and services.
About MannaClean MannaClean is a line of 21 EcoLogo and Green Seal certified cleaning chemicals. Product line include: ,[object Object]
Carpet Care
General Cleaning
Vehicle Wash,[object Object]
What is Clean? The Challenge: Changing the perception of clean. Traditional sensory perception: ,[object Object]
Bleach
Abrasive Powder CleansersSmell & Sight
The MannaClean Brand We utilize five distinct technologies in our products that make cleaning and protecting assets uniquely better, easier, safer and faster; with longer lasting results. Definitely Green  & Positively Clean
Products – Floor Care  Our floor care system consists of 6 products and we guarantee the floor only has to be stripped once every 10 years  ,[object Object]
Save Energy – less machine use
Save Money,[object Object]
Products – Carpet Care  Carpet stains – another way MannaClean is changing the perception of clean.
Products – General Cleaning Our grout cleaner is an exceptional performer, again changing the perception of clean. It uses vegetable grade acids in a maximum strength formula that performs rapidly and completely.
Kitchen Grout (Before)
Kitchen Grout (After)
Products – Outdoor
Testimonial “I have never used a degreaser this good! I had to come back today to buy another gallon. ” ~ Steven Hopkins Owner of WVO April 20, 2011
Products – Ready To Use (RTU)  Our RTU products come in quart size containers and are available by the case. MSDS available on all products.
Who Buys MannaClean? There are groups of buyers for MannaClean. ,[object Object]
	Janitorial Service Companies

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SB11 - Manna Clean - Tara May

  • 1. The Age of Toxicity: What's Driving Brands Clean  Tara Lynn Gray Yadari Enterprises
  • 2. Toxicity in Cleaning Chemicals Tara Lynn Gray Protecting Assets, Improving Quality of Life
  • 3. The Green Imperative “The combined evidence suggests that neurodevelopmental disorders caused by industrial chemicals have created a silent pandemic in modern society.” The Lancet
  • 4. The Green Imperative Developmental Neurotoxicants cause Neurodevelopmental disorders. Mental Retardation Attention Deficit Disorder (w/ or w/o Hyperactivity) Dyslexia Autism Spectrum Disorders
  • 5. The Green Imperative There are over two hundred chemicals known to act as neurological poisons in human adults and are likely toxic to the developing brains of infants and children as well — animal studies strongly suggest that anyneurotoxic chemical is likely also a neurodevelopmental toxicant —but scientific confirmation in humans awaits.
  • 6. The Green Imperative Current laws do not require the systematic screening of chemicals for their ability to cause brain damage or alter the pathways of brain growth. Only about 20 percent of the three thousand chemicals produced in high volume in the United States have been tested for developmental toxicity of any kind.
  • 7. The Green Imperative Why a pandemic? 1 in 6 US children is affected Most are disabilities of the nervous system The number of children with neurodevelopmental disabilities is greater than the children with asthma which is also a pandemic
  • 8. The Green Imperative Why silent? The disorders are subclinical No X-ray will catch it No pathology for it No single medical test to prove they exist
  • 9. The Green Imperative It is a well know medical fact that the body seems to repair all damage done to the body except that which is done to the brain.
  • 10. The Green Imperative Economics of Neurodevelopmental disorders $77.3 B per school year for special education 22% of US school spending Mental Retardation alone has a societal cost of $51 B annually Autism $35 B annually in societal costs Double whammy for $70k/yr in specials needs $3.2 M over a lifetime
  • 11. Conclusion It is not only important but it is imperative that we broadly adopt actual green practices, products, and services to ensure our own survival. The fact is, our very intellectual capacity as humans depends on it.
  • 12. MannaClean MannaClean is a division of Yadari Enterprises, a certified Women-Owned SDB accustomed to solving our customer’s problems with the proper application of products and services.
  • 13.
  • 16.
  • 17.
  • 20. The MannaClean Brand We utilize five distinct technologies in our products that make cleaning and protecting assets uniquely better, easier, safer and faster; with longer lasting results. Definitely Green & Positively Clean
  • 21.
  • 22. Save Energy – less machine use
  • 23.
  • 24. Products – Carpet Care Carpet stains – another way MannaClean is changing the perception of clean.
  • 25. Products – General Cleaning Our grout cleaner is an exceptional performer, again changing the perception of clean. It uses vegetable grade acids in a maximum strength formula that performs rapidly and completely.
  • 29. Testimonial “I have never used a degreaser this good! I had to come back today to buy another gallon. ” ~ Steven Hopkins Owner of WVO April 20, 2011
  • 30. Products – Ready To Use (RTU) Our RTU products come in quart size containers and are available by the case. MSDS available on all products.
  • 31.
  • 33. Commercial Carpet & Floor Care Companies
  • 34. Residential Carpet & Floor Care Companies
  • 36.

Notas del editor

  1. We know about global warming , we have seen the tree huggers…but more compelling is our brain and the diminishing intellectual capacity that drives me to be green.
  2. Neurodevelopmental disorders are a variety of cognitive and psychomotor disabilities that have different names and changing diagnostic criteriabasket of discrete disorders that are variously characterized by significant difficulties in listening, speaking, writing, memorizing, reading, or calculatingDo you ever wonder why our kids don’t do the basic intellectual functions well? Perhaps not because they are not paying attention – perhaps because they can’t – they are impaired.
  3. These are common chemicals in many cases.
  4. The US EPA is planning to release a list of developmental neurotoxicants this year.
  5. Because learning and developmental disorders are common, cut across all walks of life in all geographic regions, and are ballooning in prevalence.
  6. Subclinical means they don’t show up on an x-ray or in blood work. There are few medical tests to prove they exist.
  7. This is huge because this means we are doing damamge that can not be repaired.
  8. We all share this burden and pay these costs. This is part of our medical burden in the US. You guys get the picture. So… what does that have to do with Africa? Smile…The answer is Choices.
  9. Since 2009 the number of “greener” products has gone up by 73%Some actually provide a benefit to the environment and others only claim they do.Sins of Greenwashing Study 2010
  10. My mom hasn’t cleaned a bathroom in 30 years because she gets sick every time she breathes the off-gass of cleaning solvents – she has asthma and severe allergies. My oldest daughter has asthma. My sister has severe allergies like my mother. She has to prepare to be sick when she cleans her bathroom. That’s not right, let alone not healthy. When asked why she didn’t use a natrual cleaner? She replied that she wanted her bathrooms clean. She didn’t feel that the “green products” were indeed cleaning her bathroom. I started MannaClean out of a desire to do my part to help people like her. Her health and the health of her family are an asset that need to be protected. To clean her bathroom without pain is an improvement in quality of life.
  11. We all have been trained throughout our life to sense that cleaning has occurred when there is the residual odor of bleach, Pine Sol, or a powdered abrasive cleanser in the air and traces of dampness indicating the previous presence of water. Green products are challenging that perception. Green products are forcing an examination of what is truly clean begging two questions on the opposite side of the coin. Is it green and natural enough not to harm me? Is it strong enough to kill the germs and bacteria that I don’t cohabitating with me?
  12. Independent Laboratory tests verify it is green and the performance verifies it clean. Simply put…our products work.
  13. Our floor care line is designed for Industrial & Institutional use. Unique to our floor care line is the labor savings it generates for our customers. The finish product is designed to dry from the bottom up and dries in only 12 minutes per coat allowing for rapid application. No curing is necessary. If you use the entire floor care system as instructed, we guarantee in writing that your floors only have to be stripped once every 10 years.
  14. Sacramento Public Library – Before & After – You can see Brian in the photo as he is taking the picture. That is how bright and glossy the finish is on the floor! It works!!!!
  15. Our carpet care products utilize a special type of technology that is not dependent on the traditional carpet care methodologies. For example our spotter doesn’t care if your stain is red or brown like traditional spot removers that actually bleach the stain rather than remove the particles that make up the stain. Take a cup of coffee with cream and sugar that is spilled on a carpet. Conventional wisdom says to use a “brown out” spotter to remove the coffee. That will work but only temporarily…we all know that 6-8 weeks later that stain is back with a vengence. Our spotter uses the ion technology to break down and lift the protein and sugar particles that are left in residue by the traditional cleaner and will attract additional dirt making the stain re-appear in a short period of time. This is another way that we change the perception of clean
  16. Kitchen Ceramic Tile with grout, coffee stains over the course of 11 years. Customer tried vinegar, various grout cleaners , and finally MannaClean. Look at the difference. Pay close attention to the dark stains in the front portion of the photo. In the next photo we do a close-up and you can really see the difference.
  17. It is night and day! Again, look at the front of the photo for the coffee stains. This was a two part application. Sprayed onto grout – let stand for 5 minutes then scrubbed with sponge pad. Wiped with sponge. Second spray application – set another 5 minutes. Scrubbed with bristle brush then rinsed with warm water. Total cleaning time was 20 minutes.
  18. April 20, 2011 – Day 2 of Green California Summit – Customer Testimonial
  19. Our RTU comes fully diluted and ready to use straight from the container. These products clean at the same level of performance but are created for small offices and individual consumers. We are very competitively priced!
  20. Building Service Contractors, In-House Service Providers, Distributors
  21. Our value proposition is obviously green but we are changing the conversation from How much does this bottle cost? versus How much does it cost me to use it?
  22. The debate now is what is REALLY green. Terrachoice which runs the international EcoLogo certification program is on a mission to ensure that quality standards are upheld and that products that are not green are not marketed as though they are. They launched a campaign back in 2007 called the Sins of Greenwashing and produce an annual report that details the industry trends and product marketing hype. An example of greenwashing is the product called Simple Green. That product
  23. With this kind of labor savings , the cost of MannaClean is almost irrelevant…but let’s take a look anyway.
  24. With this kind of labor savings , the cost of MannaClean is almost irrelevant…but let’s take a look anyway.