It's a Brand New Day for SLM. Brand Promise Document.

1. BUILDING A BRAND NEW DAY

2. CONTEXT The world as we know it is at a pivotal point in history. The social, environmental and economic implications of population growth, climate change, the instability of natural resource supply and the build up of toxins and waste in our environment demand a dramatic shift in business as usual.

3. HISTORY Since 2004, Sustainable Life Media has been helping businesses find opportunity in responding to these increasing global pressures. Both online and via our landmark gatherings of big and bonfire brand innovators from around the world, we are helping transform the world of business for the future.

4. TODAY Sustainable Life Media serves an influential community of over 40,000 sustainable business leaders via our events, newsletters, research and training. Our flagship brand, The Sustainable Brands Conference, attracts drivers of environmental and social innovation from the world’s best loved and most progressive brands. Some of the businesses we serve include:

5. OUR MISSION To replenish the world through better brands. OUR MISSION OUR MISSION To replenish the world through better brands. To replenish the world through better brands.

6. OUR GOAL To be the bridge to better brands.

7. “SUSTAINABLE BRANDS ARE BETTER BRANDS…” Sustainable Brand (sus-tain-able brand) n. 1. A better brand that endures by respecting, serving, and delighting all stakeholders in both current and future generations.

8. CORE BUSINESS VALUE We inspire, engage and equip companies to drive business and brand value by innovating for sustainability.

9. OUR AUDIENCE We serve optimistic, passionate and courageous leaders who are pushing the envelope to create better brands and businesses. Whether business strategy or sustainability executive, brand, PR, or marketing communications expert, or product design/innovation lead, our audience is: • Visionary • Creative • Proactive • Strategic • Influential • Collaborative

10. OUR VOICE 1 Focused on opportunity and solutions rather than obstacles and criticism 2 Informed about what is, while presenting a sense of what could be 3 A catalyst and connector emphasizing mutual respect, inviting intelligent discourse and celebrating progress wherever it is found 4 Inclusive, resilient, adaptive and honest versus perfect

11. OUR PRESCRIPTION BRAND FOR A BETTER OBSERVE the changing cultural, economic, & regulatory landscape in which your brand operates REDESIGN your business models, products, supply chain, partnerships and corporate culture in response. MEASUREthe overall impact of your business & products on the environment, society, and your stakeholders COMMUNICATE your story by using today’s tools to effectively create an authentic, transparent & relevant conversation Our Community is Showing the Way

12. GUIDINGPRINCIPLES 1 Inspire, Engage, and Equip our Community 365 Days per Year 2 Serve as a Bridge for Sustainable Innovators We foster an active, productive and mutually respectful community working toward an abundant future 3 Create a Space for Systemic Innovation We attract and amplify systemic thought and innovative thinkers 4 Embrace Both/And We believe getting beyond an “either/or”, “us/them”, “win/lose” modality is imperative 5 Aspire to be our Own Better Brand We strive to be the kind of company we encourage

14. Individual, Corporate, Sponsor and Organizational Memberships

15. Sustainable Brands International Continues

16. The SB Seminar Series coming to cities around the US

17. A private online community for Corporate Members to connect.

18. OUR COMMITMENT To inspire, engage and equip business leaders to build business and brand value by innovating for sustainability. 608 Burlingame Ave. Burlingame, CA 94010(415) 626-2212www.sustainablelifemedia.com/about