Ownedmedia Seminar

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suwaws

Tecnología Empresariales

Triple Media
Paid
Owened
Earned
2011 6 29

2009 2010 2011 2012

Facebook 7.0% 12.2% 17.7% 19.4%

Yahoo! 15.8% 14.4% 13.1% 12.5%

Google 4.5% 8.6% 9.3% 12.3%

Microsoft 4.6% 5.1% 4.9% 4.8%

AOL 6.4% 4.8% 4.2% 3.9%

Total TOP5 38.3% 45.1% 49.3% 52.9%
Total Internet $
(billions) $7.97 $9.91 $12.33 $14.82

2011 6 29

300

225

150

75

0
2009 2010 2011 2012
2011 6 29

The NewYorker on July 5, 1993

2011 6 29

On the Internet,
Nobody knows
you're a dog

The NewYorker on July 5, 1993

2011 6 29

loftwork.jp

WEB,Mobile,
Movie, Graphic
Big Project
2011 6 29

Cisco Visual Networking Index Cisco VNI Mobile 2011

2011 6 29

6000000

4500000

3000000

1500000

0
2010 2011 2012 2013 2014 2015
Cisco Visual Networking Index Cisco VNI Mobile 2011

2011 6 29

CRM
4
2 CMS CMS
CRM

CMS CRM
Web
“ ”
PDCA

2011 6 29

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Ownedmedia Seminar

1. 2011 6 29

2. Triple Media 2011 6 29

3. Paid 2011 6 29

4. 2011 6 29

5. 2011 6 29

6. Owened 2011 6 29

7. 2011 6 29

8. 2011 6 29

9. 2011 6 29

10. Earned 2011 6 29

11. 2011 6 29

12. 2011 6 29

13. 2011 6 29

14. User-Initiative Media ( ) 2011 6 29

15. Triple Media Paid Owened Earned 2011 6 29

16. // !!? Paid 2011 6 29

17. 68% 2011 6 29 2008

18. 100 75.5 51 26.5 2 %Internet Pop % of Clickers %of Clicks Natural Born Clickers 2008 Brand Summit NY 2011 6 29

19. 100 6% 10% 18% 75.5 16% 50% 31% 51 68% 30% 26.5 51% 20% 2 %Internet Pop % of Clickers %of Clicks Natural Born Clickers 2008 Brand Summit NY 2011 6 29

20. 2009 2010 2011 2012 Facebook 7.0% 12.2% 17.7% 19.4% Yahoo! 15.8% 14.4% 13.1% 12.5% Google 4.5% 8.6% 9.3% 12.3% Microsoft 4.6% 5.1% 4.9% 4.8% AOL 6.4% 4.8% 4.2% 3.9% Total TOP5 38.3% 45.1% 49.3% 52.9% Total Internet $ (billions) $7.97 $9.91 $12.33 $14.82 2011 6 29

21. 300 225 150 75 0 2009 2010 2011 2012 2011 6 29

22. 300 225 150 75 0 2009 2010 2011 2012 2011 6 29

23. The NewYorker on July 5, 1993 2011 6 29

24. On the Internet, Nobody knows you're a dog The NewYorker on July 5, 1993 2011 6 29

25. 2011 6 29

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35. 2011 6 29 Flow

36. 2011 6 29 Stock

37. loftwork.com 2011 6 29

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40. 2011 6 29

41. 16,000 2011 6 29 Creators

42. loftwork.jp WEB,Mobile, Movie, Graphic Big Project 2011 6 29

43. 1,500Pages 2011 6 29

44. 238Cases 2011 6 29

45. 100,000PV/m 2011 6 29

46. 2009: 323 2010: 439 +36% 2011 6 29

47. OpenCU.com 2011 6 29

48. Creative + Education 2011 6 29

49. 2011 6 29

50. 2011 6 29

51. 1,700 members /10months 2011 6 29

52. 2011 6 !" (!!!" '!!!!" '(!!!" #!!!!" #(!!!" )!!!!" !* 29 +! '+ '! " !& +! '+ '! " !, +! '+ '! " '! +! '+ '! " '' +! '+ '! " '# +! '+ '! " !' +! '+ '' " !# +! '+ '' " !) +! '+ '' " !$ +! '+ '' " !( +! '+ '' " !% +! '+ '' " !" #!!" $!!" %!!" &!!" '!!!" '#!!" '$!!" '%!!"

53. 2011 6 29

54. 2011 6 29

55. 2011 6 29

56. 2011 6 29

57. 1,000 2011 6 29

58. 1,000 ×1.2 2011 6 29

59. 10 1,000 ×1.2 2011 6 29

60. 1,000 6,200 2011 6 29

61. 2011 6 !" (!!!" '!!!!" '(!!!" #!!!!" #(!!!" )!!!!" !* 29 +! '+ '! " !& +! '+ '! " !, +! '+ '! " '! +! '+ '! " '' +! '+ '! " '# +! '+ '! " !' +! '+ '' " !# +! '+ '' " !) +! '+ '' " !$ +! '+ '' " !( +! '+ '' " !% +! '+ '' " !" #!!" $!!" %!!" &!!" '!!!" '#!!" '$!!" '%!!"

62. Paid Owened Earned 2011 6 29

63. Paid Media ○ × 2011 6 29

64. Owened Media ○ × 2011 6 29

65. Earned Media ○ × 2011 6 29

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85. By Nico Macdonald 2011 6 29

86. By Nico Macdonald 2011 6 29

87. By Nico Macdonald 2011 6 29

88. By Nico Macdonald 2011 6 29

89. By Nico Macdonald 2011 6 29

90. 2011 6 29

91. 2011 6 29

92. Cisco Visual Networking Index Cisco VNI Mobile 2011 2011 6 29

93. 6000000 4500000 3000000 1500000 0 2010 2011 2012 2013 2014 2015 Cisco Visual Networking Index Cisco VNI Mobile 2011 2011 6 29

94. 2011 6 29

95. 2011 6 29

96. Promotion 2011 6 29

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132. CMS CRM Web “ ” PDCA 2011 6 29

133. 2011 6 29

134. CRM 4 2 CMS CMS CRM CMS CRM Web “ ” PDCA 2011 6 29

135. “Next Society” Peter Drucker 2011 6 29

136. Thank you Mitsuhiro Suwa 2011 6 29

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Ownedmedia Seminar