1.
Sitecore Analytics:
The journey from
“how many” to
“how engaged”

2.
“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half”
JohnWanamaker

3.
Basicanalyticswillgiveyouanideaabouthowmanypage
viewsyourwebsite/pagehashadandthetrafficsources

4.
Butitfailstogiveyouaccurateknowledgeandin-depthinsights

5.
Sitecorewillhelpyou
improveyour
marketing
effectivenessby
guidingyoutoinvestin
therightmanner.

6.
Sitecore
Analytics

7.
Sitecore focuses more on the quality or engagement rather than on quantity
or number

8.
What is Engagement Analytics?

9.
Quantity is what today’s web analytics provides to us

10.
Quality is harder to measure, and that’s where Engagement
Analytics comes in

11.
Engagement Analytics use these parameters to
understand which marketing mix is giving
maximum impact

12.
Relevance

13.
Relevance finds the relation between
quality and quantity

14.
Engagement Value
Points

15.
EVPs are critical to understand the impact
and effectiveness of your website, email
campaigns, mobile SMS campaigns, etc.

16.
When used properly, these EVPs can churn out revenue for you

17.
Sitecore’s Engagement Analytics provide deep and useful
insights, which every marketing department needs

18.
Entry Pages
Campaign Performance
Channels
Traffic Sources and Multiple Marketing
Marketing effectiveness
Sitecore
Engagement
Analytics

19.
So, is your business ready
to reap more benefits with
engagement analytics?

20.
That’s not all, feel free to share this information

21.
Suyati provides marketing technology and integration services for
companies that wish to combine the best of breed solutions and create a
unified approach to customer acquisition. This unified digital marketing
approach requires system integration between various CMS and CRM
platforms, and a slew of eCommerce, Marketing Automation, Social Media
Listening, email and social marketing, and customer service systems. Our
specialized knowledge in Salesforce, open source and .Net based systems
enables us to build effective custom integrated solutions for our clients.