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Sitecore Analytics: The journey from “how many” to “how engaged”

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Sitecore’s Engagement Analytics provide deep and useful insights, which every marketing department needs. It is pointless to spend big bucks on advertising campaigns and not knowing how and where exactly the money is being spent. Sitecore will help you improve your marketing effectiveness by guiding you to invest in the right manner. Does your company focus on engagement analytics? Read more: http://suyati.com/sitecore-analytics-the-journey-from-how-many-to-how-engaged/
Know more about our expertise in Sitecore: services@suyati.com

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Sitecore Analytics: The journey from “how many” to “how engaged”

  1. 1. Sitecore Analytics: The journey from “how many” to “how engaged”
  2. 2. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” JohnWanamaker
  3. 3. Basicanalyticswillgiveyouanideaabouthowmanypage viewsyourwebsite/pagehashadandthetrafficsources
  4. 4. Butitfailstogiveyouaccurateknowledgeandin-depthinsights
  5. 5. Sitecorewillhelpyou improveyour marketing effectivenessby guidingyoutoinvestin therightmanner.
  6. 6. Sitecore Analytics
  7. 7. Sitecore focuses more on the quality or engagement rather than on quantity or number
  8. 8. What is Engagement Analytics?
  9. 9. Quantity is what today’s web analytics provides to us
  10. 10. Quality is harder to measure, and that’s where Engagement Analytics comes in
  11. 11. Engagement Analytics use these parameters to understand which marketing mix is giving maximum impact
  12. 12. Relevance
  13. 13. Relevance finds the relation between quality and quantity
  14. 14. Engagement Value Points
  15. 15. EVPs are critical to understand the impact and effectiveness of your website, email campaigns, mobile SMS campaigns, etc.
  16. 16. When used properly, these EVPs can churn out revenue for you
  17. 17. Sitecore’s Engagement Analytics provide deep and useful insights, which every marketing department needs
  18. 18. Entry Pages Campaign Performance Channels Traffic Sources and Multiple Marketing Marketing effectiveness Sitecore Engagement Analytics
  19. 19. So, is your business ready to reap more benefits with engagement analytics?
  20. 20. That’s not all, feel free to share this information
  21. 21. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.

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