1. Client: Tiny’s Organic Farm Date: 2/8/12
Project: Brand Campaign – 1 bus shelter + 2 transit (bus boards) + digital solution
Job Number: 14,237
WHY ARE WE ADVERTISING?
Organic food is finally enjoying mainstream success, and isn’t just for high-end grocery stores, farmer’s markets &
hippie-friendly cities. But while now many people prefer, and some even demand organic produce, they don’t
necessarily demand organic produce from a specific farm. Tiny’s wants to become the organic produce that people
ask for by name, which will then drive grocery store chains to stock more of their product, increasing their sales.
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
This is an awareness play – we need to get people to recognize Tiny’s name and associate quality organic
produce with it.
WHO ARE WE TALKING TO?
60% women, 40% men, ages 35 – 55. Household income skews higher
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
Tiny’s is a family farm that produces some of the finest organic produce in the state.
WHAT ARE THE REASONS TO BELIEVE THIS?
Tiny’s is in Eastern Wenatchee, which has some of the finest soil in the world and ideal weather conditions for
growing most fruits. Tiny’s has been in business in 1979 and are experts in organic processes.
MANDATORIES
Company name
THIS MIGHT HELP
http://www.tinysorganic.com/
(For Agency Signature) (For Client Signature)
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