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Yoga Creative Brief
1.
Client: Yoga Tree
Date: 7-11-11 Project: :Brand campaign Job Number: 4 WHY ARE WE ADVERTISING? Class attendance continues to grow, and Yoga Tree yoga studio has just moved into a new location in Fremont to accommodate more people. WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH? Get people to attend a Yoga Tree class. WHO ARE WE TALKING TO? 90% female, 10% male. People who are interested in yoga, know about some of the benefits, but just haven’t been persuaded to actually take a class yet. WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS? Taking a class at Yoga Tree might just change your life. WHAT ARE THE REASONS TO BELIEVE THIS? Yoga is many things to many people: a stress reliever, an exercise class, a spiritual journey. Everybody will get something from a Yoga Tree class, and the majority of people who try yoga try it again. MANDATORIES Company name THIS MIGHT HELP Web site: http://www.yogatree.com/ (For Agency Signature) (For Client Signature) CONFIDENTIAL AND PROPRIETARY © Copacino+Fujikado 2/8/05 C R E A T I V E B R I E F
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