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REFLEKTIONER – RETAIL NEW YORK 2014
RICHARD SVERKERSTEN
Chelsea Market
Kryddor i lösvikt
Köttspecialisten
Full transparens
Visar allt
Kvalitetsfokus
Efter cupcakes….
….kommer kakor
Varumärken öppnar restaurang
För hemma
För jobbet
För nu
Westside Market
Vattenfallsexponering av F&G
Nytt möte av kategorin
Styck Flerpack
Tydligt första erbjudande i F&G Exponera F&G på pelare
Skapa merförsäljning
Kakor igen
Även en frys kan sticka ut
Rekommendera
Gourmetbutikens moder
Och så var det det här med kakor
Sockerkaka som helvara för bit till konsument
Exponera med produkten
Personifiera din egen unika sko – här och nu
Design on-line Utnyttja golvet för kommunikation
Profilbutiker
Upplev varumärket
Exponera med produkten
Förpackat och lösvikt tillsammans
Whole Foods senaste etablering - Brooklyn
Förbutiken är kampanjtorget
Färskvaror dominerar och styr HELA butiken
Local Superlocal
Fokusera med sortimentet
Transparens
Alltså full transparens
All öl är kall öl
Local Superlocal
Färskvaruvarvet är hela kundvarvet
Växthus på taket
Halva taket är växthus
Solceller ger elkraft åt butiken och skugga åt kunderna
Vindkraft ger elkraft
Like no other market…
En starkare torgkänsla - rufft
Väldigt brett och djupt sortiment
Gavel- och utbrytande exponeringar gäller
Och ja, det fanns food trucks…..
…och givetvis pop-up butiker
RICHARD SVERKERSTEN

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New York retail reflektioner 2014 - Richard Sverkersten