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Building user trust in
smart machines

@svonava, svonava@gmail.com, svonava.com
Trust
“The willingness to be vulnerable to the actions
of another party based on the expectation that
the other will perform a particular action
important to the trustor, irrespective of the
ability to monitor or control the other party.”
(Mayer et al. 1995)
Trust is complex
Foundations of trust

Sincerity
Reliability
Competence
Care
Foundations of trust

Sincerity
Foundations of trust: Sincerity
Foundations of trust: Sincerity
Foundations of trust: Sincerity
Foundations of trust: Sincerity
Foundations of trust

Reliability
Foundations of trust: Reliability
Foundations of trust: Reliability
Foundations of trust: Reliability

Robustness?
Foundations of trust

Competence
Foundations of trust: Competence
Foundations of trust: Competence
Foundations of trust: Competence
Foundations of trust: Competence
Foundations of trust

Care
Foundations of trust: Care

PeWe!
Foundations of trust: Care
Foundations of trust: Care
Foundations of trust: Care
That’s all folks!
Questions?

Sincerity, Reliability, Competence, Care
Bulvarny datablog
topky.sk +
cynickaobluda +
theguardian.com/data
Interested?
> svonava@gmail.com

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Building trust in smart systems