Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Optimal Product Management and Product Marketing
Similar a Optimal Product Management and Product Marketing (20)
Más de Silicon Valley ProductCamp
Más de Silicon Valley ProductCamp (11)
Último
Último (20)
Optimal Product Management and Product Marketing
- 1. Optimal Product Management and Product MarketingTM Stump the Experts Brian Lawley CEO & Founder, 280 Group © 2012 280 Group LLC.
- 2. Agenda Panelists • Rules • Let the games begin!
- 3. Seven Phase LifeCycle Book - Everyone gets a copy - www.tinyurl.com/freeoppbook - Please share! © 2012 280 Group LLC.
- 4. Audience Volunteer Take notes If written deposit in brown box at the Information Desk. If digital email to dave@platformd.com using the title of the presentation as the email subject. © 2012 280 Group LLC. 4
- 5. Brian Lawley Background - >25 years of PM/PMM experience - 280 Group LLC President & Founder - Whistle Communications Director of Product Management - Symantec Director of Java and C++ tools - Apple Computer Senior Product Manager, MacOS - Claris Corporation (FileMaker, Inc.) Marketing Specialist - Digidesign, Inc. (division of Avid) Manager Sales & Marketing Awards, Honors, etc. - Former President Silicon Valley Product Management Association - AIPMM Product Management Excellence Award – Thought Leadership - CNBC’s World Business Review - Silicon Valley Business Report - Silicon Valley Business Journal - Author of five best-selling books Optimal Product Process 42 Rules of Product Management Expert Product Management The Phenomenal Product Manager 42 Rules of Product Marketing - Writing: SD Forum, Softletter, Optimal PM Blog/newsletter, SVPMA © 2012 280 Group LLC.
- 6. Helping companies deliver products that delight their customers and produce massive profits ™ Assessment – Training – Certification – Consulting – Contractors – Templates – Mentoring – Books © 2012 280 Group LLC.
- 7. Panel of Experts Chris Kocher Ivan Chalif Michel Besner John Cook Phil Burton Cindy F Solomon Dan Torres Jennifer Berkley Jackson © 2012 280 Group LLC. 7
- 8. Rules Interactive & fun session! Brian is the moderator Questions asked by the audience Ask any question related to Product Management Panel answers question Audience votes Stump = win a book Note: Any ties/disagreements Brian has the final word. © 2012 280 Group LLC. 8
- 9. Competition & Special Bonus! Experts versus audience Tally the score If audience wins everyone gets an electronic copy of The Phenomenal Product Manager © 2012 280 Group LLC. 9
- 10. Let the games begin! © 2012 280 Group LLC. 10
- 11. Thank you! Download The Phenomenal Product Manager at: www.tinyurl.com/SVPCAMP © 2012 280 Group LLC.