P Martino, Rich 071408

•

0 recomendaciones•1,812 vistas

This is a presentation by P. Martino of SAS at the ANA Marketing Accountability conference. It's got some lovely insights into making marketing measurement a reality in companies.

Empresariales Economía y finanzas

TAKING CUSTOMER INSIGHT TO THE BANK
How the Right Consumer Metrics Act as the Backbone of a Successful
Marketing Program

Rich Martino
Senior Vice President
Market Information Research

Copyright U.S. Bank N.A. 2008

Más contenido relacionado

Similar a P Martino, Rich 071408

Global Debit Cards IndustryReportLinker.com

New Best Practices in Managing Customer Information OverviewManmohan Gupta

Global Corporate & Investment BankingQuarterlyEarningsReports3

Bank of America Corporation acquires Merrill Lynch & Co., Inc. PresentationQuarterlyEarningsReports3

From Illusion to Reality: Turning the World into a Practical E-Global MallCredorax

Science of Shopping Opportunity for Bankscnschultz

Credit Suisse First Boston Financial Services ConferenceQuarterlyEarningsReports3

Credit Suisse Presentationfinance48

2007 Annual Meeting of eBay ShareholdersPhil Wolff

Future Factors 2015: The 3 Rs of retail banking: Regulate; Revise; Re-envisageThe Economist Media Businesses

Maryland Community Bank Deposit StategyPaul Joegriner

Canadian Prepaid Ecosystem 2020jennifertramontana

Cppo & fgs slide sharejennifertramontana

Cppo fgs slide sharejennifertramontana

Credit Card Industry Data SheetMahesh Vallampati

2ND Prepaid Cardseduardo becerra

2009 Tinsley Inc Programsdvrkid

Apres europarisantander

Similar a P Martino, Rich 071408 (20)

Global Debit Cards Industry

New Best Practices in Managing Customer Information Overview

Global Corporate & Investment Banking

Bank of America Corporation acquires Merrill Lynch & Co., Inc. Presentation

From Illusion to Reality: Turning the World into a Practical E-Global Mall

Science of Shopping Opportunity for Banks

Credit Suisse First Boston Financial Services Conference

Credit Suisse Presentation

2007 Annual Meeting of eBay Shareholders

Future Factors 2015: The 3 Rs of retail banking: Regulate; Revise; Re-envisage

Maryland Community Bank Deposit Stategy

Canadian Prepaid Ecosystem 2020

Cppo & fgs slide share

Cppo fgs slide share

Credit Card Industry Data Sheet

2ND Prepaid Cards

2009 Tinsley Inc Programs

Apres europa

Más de Sivaraman Swaminathan

03 02 2016_loyalty_summitSivaraman Swaminathan

Mobile marketingSivaraman Swaminathan

Customer Chain ManagementSivaraman Swaminathan

P Brooks, Doug 071508Sivaraman Swaminathan

The emerging big switchSivaraman Swaminathan

Mobile MarketingSivaraman Swaminathan

New Media WaveSivaraman Swaminathan

Business impact of blogsSivaraman Swaminathan

Más de Sivaraman Swaminathan (8)

03 02 2016_loyalty_summit

Mobile marketing

Customer Chain Management

P Brooks, Doug 071508

The emerging big switch

Mobile Marketing

New Media Wave

Business impact of blogs

Último

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Best Basmati Rice Manufacturers in IndiaShree Krishna Exports

GD Birla and his contribution in managementchhavia330

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné

Grateful 7 speech thanking everyone that has helped.pdfPaul Menig

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Progress Report - Oracle Database Analyst SummitHolger Mueller

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

Pharma Works Profile of Karan Communicationskarancommunications

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

7.pdf This presentation captures many uses and the significance of the number...Paul Menig

Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota

Último (20)

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...

M.C Lodges -- Guest House in Jhang.

Best Basmati Rice Manufacturers in India

GD Birla and his contribution in management

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set

Grateful 7 speech thanking everyone that has helped.pdf

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Progress Report - Oracle Database Analyst Summit

Monte Carlo simulation : Simulation using MCSM

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Call Girls in Gomti Nagar - 7388211116 - With room Service

Pharma Works Profile of Karan Communications

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

A DAY IN THE LIFE OF A SALESMAN / WOMAN

7.pdf This presentation captures many uses and the significance of the number...

Forklift Operations: Safety through Cartoons