5 th sept marketing
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![[object Object],Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella branding in which the products in a product line are given a single overarching brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning of each product, by allowing a firm to position its brands differently.<br />Examples of individual product branding include Procter & Gamble, which markets multiple brands such as Pampers, and Unilever, which markets individual brands such as Dove.<br />,[object Object]](https://image.slidesharecdn.com/5thseptmarketing-101010031951-phpapp02/85/5-th-sept-marketing-1-320.jpg)
![Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition.Touch point (also touch point, contact point, customer contact, point of contact, brand touch point, and customer touch point) is the interface<br />of a product,<br />a service or<br />a brand<br />With customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase. This applies for business-to-business- as well as business-to-consumer-markets.<br />,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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5 th sept marketing
- 3. Orientation of the whole organization towards its brand is called brand orientation.
- 4. Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory.