Presentation on Sector- Automobile Company- Hero Moto Corp. Profile – Manager- Marketing

1. Welcome
“Hum mein hai Hero”

2. Presentation on
Sector- Automobile
Company- Hero Moto Corp.
Profile – Manager- Marketing
By:

3. Introduction:
•Manufacturing Industries in India
•First batch of Motorcycles
•Today’s Scenario
Market Share

4. SWOT Analysis Industry

5. Indian And Global Context of Sector:
•Indian automotive industry.
•Passenger car and commercial vehicle manufacturing.
•Annual production.
•Project sales in 2016.
•Country’s export.
•Light vehicle market.
•GDP.
•Long term prospects.
Future Prospects

6. SWOT Anaylsis- Hero
1
2
3
Huge brand equity and one of the biggest
players in the two wheelers Indian market
Excellent R&D, and wide variety of products in
every segment.
Excellent distribution, over 3000 dealerships
and service centers.
 Good advertising and excellent rebranding
from Hero Honda to Hero Moto Corp.
Two-wheeler segment is one of the most
growing industries.
Export of bikes is limited i.e. untapped
international markets.
 Absence in the premium bike segment.
.High imports for its spare parts i.e. over 30%
imports.
Most of the products have similar features and low
on design and innovation.
Strong competition from Indian as well as
international brands.
Dependence on government policies and rising fuel
prices.
Better public transport will affect two-wheeler
sales.
Strength
ThreatsOpportunity
Weakness

7. Company Management
Chairman
Dr.Brijmohan lall
munjal
MD & CEO
Mr. Pawan Munjal
Regional Sales
Manager
Country Head
Ashok Bhasin
Area Sales
Manager
Branch Head
Executives

8. Product Offered

9. Financial Details- Last 3 Years

10. Competitors

11. Future plans
• Hero moto plans to set up manufacturing plants in brazil, Argentina.
• Hero motocorp in line with larger plan of increasing global footprint.
• Company to come up with a bike in the 200cc segment .
• Target of $10 billion turnover over a span of next 5 to 6 years.
• Passenger car segment.
• Relationship with suppliers.

12. Future plans

13. Job Profile:
The marketing manager manages the day to day marketing activities of the organization
and long term marketing strategy for the company.
· Developing the marketing strategy for the company in line with company objectives.
· Co-ordinating marketing campaigns with sales activities.
· Overseeing the company’s marketing budget.
· Planning and implementing promotional campaigns.
· Overall responsibility for brand management and corporate identity
Skills Set Required:
Managers, and particularly marketing managers, obtain their results from the team they
manage. This necessitates behavioral skills that promote camaraderie and helpful
attitudes.

14. Responsibility:
A marketing manager performs many duties aimed at developing and implementing the
long- and short-term marketing strategies of his employer.
•Brand Development
•Competitive Intelligence
•Public Relations
Challenges:
A marketing managers job has gotten tougher with more and more introduction of
different media vehicles and different costs of advertising present in the market.
•Budget allocation
•Differentiation
•Brand Recall
•Positioning

15. Career GrowthCountry Head
Marketing &
Sales
Branch Head
Marketing &
Sales
Regional Sale
Manager
Senior Area
Sale Manager
Area Sales
Manager
Senior Sale
Executive
Sale
Executive

16. Profile & Me
My Profile Me
Analytical Ability Yes
Judgment Yes
Communication Yes
Ability to get things done Yes
Cooperation Yes
Initiative Yes
Dependability Yes
Smart selection of people
delegation
Yes
Ability to work under pressure Yes
Planning and organisation Yes