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Stop saving Tonnes, start saving Toms

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Simon Wardley
Simon Wardley

Presentation from IT Cork, 2008 on Green IT

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How to calculate the marketing value of Green IT?
A sustainable person is 1-2 tonne CO per year. 2 http://www.flickr.com/photos/44124324682@N01/131991820/
-0.4% Tom
http://www.flickr.com/photos/ediot/64781322/
- 9% Tom
http://www.flickr.com/photos/bhalash/24006439
-17% Tom
http://www.flickr.com/photos/85248939@N00/ 2326 miles Mercedes S500
-100% Tom
http://www.flickr.com/photos/cwalker71 Christmas in the UK
-4.1 Million Toms
If you want to measure value ...
stop counting tonnes
start counting Toms

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Stop saving Tonnes, start saving Toms