This document outlines key concepts in research methodology that were covered in an MBA course taught by Dr. Aurangzeb Z. Khan. It discusses decision making processes and how the level of certainty, uncertainty, or ambiguity around a problem impacts the need for research. The document also describes three main types of research - exploratory, descriptive, and causal research - and provides examples. Additionally, it outlines the typical stages in the research process, ethical considerations for researchers and subjects, and the importance of avoiding plagiarism.
2. Decision-Making
Decision-Making is the process of resolving a
problem or choosing amongst alternative
opportunities
What is the problem or opportunity?
How much Information is available?
What Information is needed?
Complete
Certainty
Decision-Making
Situation
Absolute
Ambiguity
Value of Research
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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3. Certainty, Uncertainty, Ambiguity
Certainty – Decision-maker has all the requisite
information concerning the business problem (or
opportunity). Research may be unnecessary. Complete
certainty about the future is rare in practice
Uncertainty – General nature of the business problem is
clear but information about alternative courses of action
is incomplete as are the events which may occur.
Research may be a potentially valuable tool here
Ambiguity – Nature of the problem to be solved is
unclear. Objectives are vague and alternatives difficult to
define. Research may be a useful excercise
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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4. Types of Research
Exploratory Research:
• undertaken with the aim of clarifying ambiguous problems
• general problems usually known but not sufficiently
understood
• the purpose is to get more information, not to uncover
specific courses of action (subsequent research)
Determining a specific course of action to follow is not a
purpose of exploratory research!
Example: Child-Care support programme for employees
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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5. Types of Research
Descriptive Research:
• undertaken with the aim of determining the characteristics
of a population or phenomenon
• Previous knowledge of problem exists
• High degree of precision or accuracy required
Examples:
Who are the main consumers of organic foods?
How many students read the prescribed course literature?
Where do most holiday-makers travelling overseas go?
When do petrol stations tend to raise their prices?
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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6. Types of Research
Causal Research:
• undertaken with the aim of identifying cause and effect
relationships amongst variables
• are normally preceeded by exploratory and descriptive
research studies
• Often difficult to determine because of the influence of
other variables (concommitant Variation and the presence
of other hidden variables)
Example: Higher ice-cream consumption causes more
people to drown (indicative of a causal relationship (?))
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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7. Stages in the Research Process
Define
Problem
Planning a
Research Design
Conclusions
and Report
Planning
a Sample
Processing and
Analysing the Data
Gathering
the Data
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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8. Forward and Backward Linkages
Forward Linkage – The earlier stages of a research
project determine the design at a later stage
Example: The goal of the research project will determine
the selection of the sample and the way data is collected
Backward Linkage – The later stages of a research
project determine how its earlier stages are conducted
Example: The company executives require certain
specific information which the researcher anticipates and
for which he or she plans the data collection and
analysis steps accordingly
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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9. Flowcharting the Research Process (1)
Problem Discovery
Selection of
exploratory
research technique
Secondary (historical) data
Pilot Study
Experience Survey
Case Study
Problem Definition
(Statement of research objectives)
Selection of
basic research
method
29 August 2005
MBA III (Research Methodology)
Survey (Interview, Questionnaire)
Experiment (Laboratory, Field)
Secondary Data Study
Observation
Course Instructor: Dr. Aurangzeb Z. Khan
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10. Flowcharting the Research Process (2)
Survey (Interview, Questionnaire)
Experiment (Laboratory, Field)
Secondary Data Study
Observation
Collection of Data (Fieldwork)
Editing and Coding Data
Sample Design
Probability
Sampling
Non-Probability
Sampling
Data Processing and Analysis
Interpretation of Findings
Report
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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11. Ethical Considerations in Business
Research
• Ethics & Morals
• Societal norms and values
• Divergent perceptions of what is considered
ethical and unethical
• What is “ethical” in business research?
• Ethical Guidelines and professional
associations
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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12. Ethical Interfaces in Business Research
Subjects’ Rights
Clients’ Rights
Researchers’ Obligation
Researchers’ Obligation
Research
Subject
Research
Sponsor
Researcher
Researchers’ Rights
Researchers’ Rights
Subjects’ Obligation
Clients’ Obligation
Subjects Rights & Clients Obligation
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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13. Ethical Behavior Considerations:
Research Subjects
Truthfulness in giving information to the researcher if a
research subject or respondent gives his or her consent
to participate in a research study
Sustained cooperativeness with the researcher
throughout the course of the research study
Adhere to responsibility if informed consent is given to
the researcher
State any constraints or limitations in advance
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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14. Ethical Behavior Considerations:
Researchers
No deception, be forthright and do not conceal the true
purpose of the research
Maintain objectivity, courtesy and high professional
standards through scientific process
No falsification, alteration or misrepresentation of data
for political or other purposes
Protect the confidentiality of the research subjects and
research sponsors
No faulty conclusions
No inclusion or use of information or ideas contained in
competing research proposals
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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15. Ethical Behavior Considerations:
Research Sponsors
No request for submission of competitive bids by
researchers if selection of the researcher has already
been made
Avoid manipulation and influencing of the researcher
with a view to discrediting individuals or organizations
The conclusions drawn from research work should be
consistent with the data and not influenced by other
undesirable conditions or motives
Observe the confidentiality of the research subjects and
researcher
Avoid Advocacy Research
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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16. The Menace of Plagiarism
Please read the CIIT Academic Honesty
Policy compiled by Mr. Laeeq-ur-Rehman
Khan which is distributed in this class as a
separate sheet
ZERO TOLERANCE (and ZERO MARKS)
for cheating and plagiarism at COMSATS
Institute of Information Technology!
29 August 2005
MBA III (Research Methodology)
Course Instructor: Dr. Aurangzeb Z. Khan
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