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NEW PRODUCT LAUNCH AditiAdlakha Gurneet Singh Hitesh Ashwani ShwetaChauhan ShwetaShukla SwatiYadav
RETAIL SECTOR Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots to customers for direct consumption
Source: Citigroup Research Timeline of Retailing in India
The Indian retail industry is divided
ENVIRONMENTAL SCANNING
SWOT
PEST ANALYSIS FOR SECTOR
Growth Drivers &Barriers
Competitor Analysis
Competitor Analysis Doorstep seller Super market
Gap Analysis High Doorstep Seller Kirana Shop Super market Roadside seller Low High Local Mandi GAP IN THE MARKET Vashi APMC Low
The Radio Add of easy life Aankhen Khole Manavta Jab Aur Paye jeevan Aakaar Mat Pita Tab Aashish Dete Shudh Prem Ka sarvoch prakar Yovan ki dastak tab man ko bhaye Naya daur naya ahankaar Manav ke tab sangi hote shudh gun shudh sanskaar Shudh ho jal pawan bhi shudh ho shudh rahe har ek vichaar Shudh ho bharat ka har karn karn yeh hi prarthana yeh hi aachar Easy life un logon ke liye jo jante hain shudhta ke mayne aur vishvas ke bhi Adhik jankari evam order ke liye sampark kare 555222
For more Information follow the link………. EASY LIFE
Segmentation Target  Group&  Positioning
Segmentation
Target  group
Positioning Supply of                  and                              products(Grocery, vegetables and fruits )  at the customer’s FRESH GOOD QUALITY DOORSTEP
SWOT Analysis of Easy -life.
SWOT
 strength
weakness
opportunity
threat
PORTER’S    MODEL   FOR EASY LIFE
FIVE     FORCEs
EASY LIFE MODEL The service scale- Midway i.e. both product and service are important for our business model. Pure Product                                Equal Product and Service            Pure Service
DIFFERENTIATION
Marketing
COMMUNICATION CHANNELS
Planning
Procurement
Distribution
THE SUPPLY CHAIN SABZI MANDI WHOLESELLER (Grocery) Retail Outlet Truck 2 Truck 1 Unloading  Sorting Quality Check Packing  Loading Delivery Persons Consumers
Retail and Operations Management
STORE LAYOUT Restroom Rack 1 Inventory Rack 2 Rack 3 Rack 4 Office and Customer Care Service Fruits and Vegetables Bill Counter Bill Counter ENTRY EXIT
Consumer
          HOW EASY LIFE CAME INTO PICTURE?
WHAT WE DO AT EASY LIFE?
GREEN BUILDING INITIATIVES
What we do ?
INNOVATION AT ITS BEST
DIGITAL SIGNBOARDS
FUTURE PLANS : PVT LABELS
FUTURE PLANS : PERSONAL ATTENTION
FUTURE PLANSCUSTOMER IDENTIFICATION USING RFID
Easy life  a business plan

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Easy life a business plan