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2. Tips to Create A
Rave with Social
Media Marketing
World Wide

3. Have you noticed the ‘people talking
about’ section on the left panel of a
Facebook page? Yes, this is what
social media rave is, and it is very
important. You can have a million
fans liking your Facebook page, but
how many are talking about it today?
This number can reach to thousand
or even millions through social media
marketing efforts.

4. Who would not like to create a
worldwide rave? Whether it is big
brands, small and medium
businesses, celebrities and media
houses, everyone is trying to tap the
potential of the inexpensive social
media marketing to create a rave.
Many people dream of it, some get it
accidentally while others try to create
it.

5. Gone are the days when you had to
spend lots of money or call a press
conference or make a raunchy
remark in public to get the limelight.
A single tweet can travel the world in
few seconds. So is the power of the
Internet, or specifically of social
media.

6. What makes social media so
powerful is the participation of the
users. The top websites over the
Internet today like Facebook,
Youtube, and Wikipedia etc are those
in which the content is provided by
the users themselves. They generate
the content and share it amongst
themselves.

7. Hence, if I find something interesting,
I will share it with my friends and if
something is interesting or important
enough, it travels around the world
in no time.

8. It spreads like virus infection from
one person to other and this process
is called ‘going viral’. The good news
is that Viral Marketing and Social
Media Marketing are processes and
can very well be controlled.

9. Here are some quick tips for you to
get an idea of how to do this.
- Don’t go overboard bragging about
your product. Rather generate
something that is interesting or
entertaining. If you want to connect at
all to your product, talk about their
problems and solutions to their
problems.

10. Very much like in real life, people like it
when you talk about them. They are
least interested in someone who keeps
talking about himself or herself all the
time.

11. - Don’t use old fashioned techniques to
promote your product. There was a
time, when you needed to push
products to the customers. Today, you
need to pull the customers to the
product and the old marketing tactics
only irritate the potential customers.

12. - Help and share. Content which is for
fans only can never go viral. Make it
public and let everyone use it. Forget
that it was ever yours. You created it to
share and to help.

13. - Be connected. Go where your people
are and do what they do. Relate to
them and connect to them in their
style. This is what makes them like and
share what you say.

14. - Use all your sales skills that urge the
people to share your content. Do not
write about your product but whatever
you write make it compelling,
interesting and fun.

15. - Social media is all about listening and
creating friendships. Listening skill is
important even in relatively passive
mediums like the internet. See what
they are interested in. Ask questions
and take feedback. This will keep the
current friends or fans glued and they
will be prone to share your content.

16. - Behind every successful endeavor
today, there is a huge network. To have
a huge network of real fans and
followers, you need to build the right
relationships. There is no point in
having one thousand spammer Twitter
accounts following each other.

17. It looks good in numbers but is not of
any value. It’s time we look beyond
numbers and learn to calculate and
analyze the health and strength of a
social network differently. There are
some good social media monitoring
tools which can help you in this.

18. - Use social media tools, but do not
rely on them. Be human and add that
human touch to your social media
presence. People love you when they
know you are like them.

19. -And most importantly, do not spam.
Don’t schedule more than three
updates at the same time. It annoys
your fans.

20. All in all, just behave like a nice human
being and you can be popular like one.
It does not take a genius to create a
social media rave. It just takes a smart
considerate human, who wants to
share something to share it with the
entire world.

21. All in all, just behave like a nice human
being and you can be popular like one.
It does not take a genius to create a
social media rave. It just takes a smart
considerate human, who wants to
share something to share it with the
entire world.