.

1. Sweta leena panda
(MBA-2015-17)

2. Sri Sri University
• Vision: Learn, Lead, Serve
• Established on 28 December 2009
• Campus spread over 185 acres between
Bhubaneshwar and Cuttack
• Offers a virtually smoke-free, alcohol-
free campus, to create a healthy social
environment with all the instruments of
the Art of Living available as a way of
life
• education that is a blend of Western
innovation with the spiritual values and
wisdom of the East

3. H.H. Sri Sri Ravishankar (Guruji)
• Vision:
• Founder of The Art of Living Foundation
• Lifetime President of Sri Sri University
• 31 Honours by Governments all over the world
• 15 doctorate degrees awarded by recognized
institutions all over he world.
• Utkal University awarded the Doctorate of
Literature on 25th April 2013 to Guruji
• Social Media presence:-
Facebook- 15,87,483 likes
Twitter - 9,30,378 followers

4. Social media
Websites
Different
College
Campaign
ORION-16
WHEN WHERE HOW
December
Viral Marketing
Event App
News media
Radio
Events
Workshops
“Publicity and market planning”

5. Goals
Time line
Target
audience
Publicity
plan
Marketing
Collateral
Events
Event Planning

6. Goals

7. Time line
• Benchmark dates for
marketing as well as
promotion campaigns.

8. Target Audience
Different genres of crowd
Sponsor an event that targets the
mix of right people
Angel
investors
Industry
leaders
Techies
Business
stalwarts
Academici
ans or
young
students

9. Publicity Plan
Free Publicity Paid Publicity
Social media
Email Marketing
Viral Marketing
Website
Press Release
Television
Flyers
Larger/ Color Posters
Radio Ads

10. Free Publicity
Social
media(Faceboo
k , Twitter ,
instagram)
Email
marketing
Viral marketing
(Youtube Video ,
ad video
,Retweets share
pics and videos ,
hashtag ,links)
Website(Online
information
through
website)

11. Paid Publicity
Television Posters and flyers Radio Ad Press Release

13. Market Planning

14. Market Planning

15. QUESTIONS ABOUT ORION EVENT
• What’s the story behind your event?
• What is the theme behind your event?
• Why are you holding the event?
• Who do you hope will come?
• Who do you think will really come?
• What is the value of this event for those that will come?
• Is this event more important to us than to our audience?
• What do you hope people will take with them when the event is over?
• Will this event make your attendees’ lives better?
• How will you know if your event is a success? What is the measurement?
• What is the most wildly amazing success that could happen from this event?
• What kind of budget is there for each team to work with?

16. Thank You!!