A short presentation on LinkedIn and how to get started, a few thoughts on being effective with this digital tool, and a few thoughts on the costs and benefits of the service.

1. Accellion Lunch and Learn
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2. Some LinkedIn background.
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3. LinkedIn is the fastest growing social media.
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4. Most LinkedIn Members
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5. Largest Industries on LinkedIn
• 4M - Information Technology and Services
• 2.03M - Financial Services
• 1.95M- Higher Education
• 1.65M - Computer Software
• 1.59M - Telecommunications
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6. Accessing LinkedIn - Desktop
• LinkedIn recently rolled
out a new look for
personal profiles
• Users can engage
easier with their
networks
• Tell your professional
story:
• Activity
• Background
• Skills & Expertise
• Education
• Connections
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7. Accessing LinkedIn – Mobile
• LinkedIn has a dedicated
mobile app.
• iOS, Android, Windows, Black
Berry.
• 25% of members are visiting
while on the go.
• Mobile is LinkedIn’s fastest
growing consumer service.
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8. Meet the new LinkedIn Profile
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9. Meet the new LinkedIn Profile
A better way to connect and build relationships
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10. Meet the new LinkedIn Profile
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11. Meet the new LinkedIn Profile
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12. Use the new LinkedIn profile features!
Think like a marketer: Build a credible LinkedIn presence!
• Complete your profile including:
• Photo
• Languages
• Experience/Background
• Education
• Skills/Expertise
• Publications
• Honors
• Recommendations
• Volunteer Experience & Causes
• Add connections
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13. We have designed the Accellion company
page to showcase who we are.
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14. Using the LinkedIn company page
to build a presence.
We are building a credible LinkedIn company presence!
• The Accellion company profile includes:
• Company status updates
• Customer recommendations
• Highlight Products and Services
• Links to Accellion.com
• Product videos
• Links to datasheets & whitepapers
• Our contact information
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15. Help build the profile of your
professional connections by endorsing.
Now you can endorse your connections Or enter other areas of expertise your
For their skills with just one click. connections have
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16. It looks awesome when your connections
don’t just like you, they endorse you!
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17. A list of my favorite LinkedIn groups…
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18. A marketing agency went into a LinkedIn
Group and asked the following question.
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19. No companies answered!
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20. • Adding connections and being active increases the
probability of you and Accellion being seen.
• This improves our Google page rank
• People gage the health of a company & industry using
LinkedIn
• Make us look good when people look….
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21. Share good content and be a thought leader.
The question is where do you find this content?
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22. What can you do today?
1. Make sure your profile is up to date - professional
photo
2. Go and follow Accellion
3. Share some content (especially Accellion content)
4. Explore LinkedIn groups
5. Recommend a professional contact
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