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Social Media:
Recommendations for
Australian Businesses

                 Image Credit: Khalid Albaih, Flickr
Agenda

 • What is social media for an organisation?

 • How is it being used by Australians?

 • Brand Awareness Case Study: Origin Energy

 • Reputation Management Case Study: Rental Organisation

 • How can Infigen Energy be involved?
What is social media for
an organisation?
It’s all about human beings.
How are Australians
using social media?

  Over 10 million Facebook users now in Australia.

  Facebook represents almost 1 in every 5 pages viewed
  online by Australians during September 2010.

  77% of online Australians watched video content on
  their computer at least once in September 2010 and a
  further 26% watched video on their mobile phone.

  Online spending grew 12% in Australia in 2010.
Brand Awareness Case Study:
Origin Energy
Aim: Improve Origin Energy
brand awareness and sentiment




                          Image Credit: Origin Energy
Solution: rally communities in
‘Sustainability Drive’ competition




                            Image Credit: greenfoodie.com.au
Execution: online micro-site
Promotion: print, TV & blogger
outreach – Mammamia




                      Image Credit: thenewspaperworks.com.au
Results: thousands of entries,
awareness and positive sentiment




                           Image Credit: Origin Energy
Results: real people, real
sustainability throughout 2011




                                 Image Credit: Caltex
Reputation Management Case Study:
Rental Organisation
Aim: Improve online reputation
and brand sentiment




                             Image Credit: Slightly North
Solution: Real-time social media
monitoring for brand keywords
Execution: capture data, combine with
insight and present opportunities
Results: resolved customer
complaints early, before escalating
Results: increased online share of
voice and improved sentiment
Approach
What’s Next:
How can you be involved?

                           Training &
                          Development




    Research &   Social Media            Strategy   Evaluation &
    Monitoring     Strategy             Execution   Measurement




                                                               19
Questions?
More information?

Hannah Law
Head of Social Media, Switched on Media


@hannahlaw or @switchedonmedia


www.switchedonmedia.com.au

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Social Media - Recommendations for Australian Businesses

Notas del editor

  1. Social Media Revolution 2011: http://www.youtube.com/watch?v=3SuNx0UrnEo
  2. Origin have recently launched a community initiative called Sustainability Drive aimed at rallying people together to learn how to live sustainably and get involved in their communities. Sustainability Drive is a competition with a share in up to $1million of sustainable energy technology and expertise spread across 4 streets (20 houses in each street) – one in NSW, Victoria, QLD and SA. That amounts to a total of $12,500 for each house, to install solar panels, energy-efficient hot-water systems, a year’s supply of green power, an energy audit and other bits and bobs.
  3. http://www.youtube.com/watch?v=hpAXXk-J4cs&feature=player_embedded#!
  4. UGC